How GetLandy vs. Carrd vs. Instapage stack up against each other

Compare Instapage with GetLandy and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GetLandy and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. Carrd – The Ultimate Showdown for Landing Page Builders

Choosing the right landing page builder can feel like assembling an all-star team to tackle your marketing challenges. Each platform presents a unique set of skills, akin to superheroes gathering to combat online marketing woes. In this friendly comparison, we’ll dive into the strengths and weaknesses of three noteworthy contenders: Instapage, GetLandy, and Carrd. Our mission? To help you determine which of these digital warriors is best suited for your marketing goals. Whether you’re looking to craft mesmerizing landing pages that boost conversions, create seamless user experiences, or showcase your brand’s message, we’ll cover everything you need to know. So, fasten your seatbelt and prepare for a journey through the competitive landscape of landing page builders where remarkable capabilities await discovery. From customizable templates to performance metrics, our analysis will shed light on how each platform tackles the demands of today’s marketers. Get ready to unlock the secrets behind successful landing pages.

Meet the Competitors: A Quick Introduction

In our friendly match-up, we have three prominent players renowned for their landing page design capabilities. Instapage stands out with its powerful customization features and analytics tools, making it a go-to solution for marketers seeking to enhance conversions. On the other hand, GetLandy prides itself on simplicity and affordability, attracting users who prefer a straightforward approach to landing page creation without too many complexities. Finally, Carrd offers an elegant and intuitive interface, appealing to both beginners and seasoned marketers who value minimalist design. These three contenders present a blend of strengths that cater to a diverse audience. Instapage not only leads in customization, setting high standards for conversion optimization, but it also empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Together, they create a vibrant ecosystem of options for users embarking on their digital marketing journeys.

Round One: Feature Face-off

Template Variety and User Experience: A Close Examination

In the realm of landing page builders, template variety and ease of use are paramount. GetLandy boasts a limited selection of straightforward templates that prioritize functionality over flair. This approach appeals to first-time users, allowing quick deployment of simple landing pages without the hassle of indecision. Meanwhile, Carrd shines with its stylish, minimalistic templates that can be customized easily, making it a go-to choice for creative minds looking to showcase their products effortlessly. Instapage, however, takes the lead by offering an extensive library of customizable templates designed for diverse industries. This level of flexibility allows marketers to tailor landing pages according to specific campaigns, effectively engaging target audiences. But aside from aesthetics, Instapage also emphasizes user experience. Its intuitive drag-and-drop editor allows clients to create unique pages without any coding knowledge, which is a game-changer for users focusing on conversions. With advanced elements like A/B testing and dynamic text replacement, Instapage equips marketers with the tools necessary to fine-tune their strategies and achieve better results.

Instapage: Your Partner in Conversion Success

Instapage positions itself not merely as another tool but as a transformative partner in your marketing journey. Through unmatched customization capabilities, clients can deeply resonate with their target audience. Its vast array of templates, specifically engineered for conversion optimization, empowers users to craft landing pages that are not only visually appealing but also effective at guiding visitors towards taking desired actions. The analytics and A/B testing capabilities give marketers insights into their performance, enabling data-driven decisions that refine strategies to boost engagement. Instapage’s integration options also stand out, allowing seamless connections with various tools and platforms to streamline processes and increase efficiency. Additionally, the platform is engineered with the philosophy that personalized landing page experiences not only enhance conversions but can also cultivate brand trust and customer loyalty. By investing in Instapage, marketers are well-equipped to navigate the competitive landscape effectively.

Round Two: Speed and Page Performance

Imagine walking into your favorite coffee shop, only to find you’re stuck in a long queue. How frustrating! This scenario mirrors the importance of page loading speed in the digital realm. Slow loading times can deter potential customers before they even see your offering. Therefore, website performance is paramount for maintaining user engagement and maximizing conversions. Instapage has a reputation for lightning-fast loading speeds, ensuring that users have a seamless experience from the first click. Its optimization techniques guarantee efficient delivery of content, which entails fewer distractions and higher retention rates.

Instapage Advantages:

  1. High-speed loading times even with complex designs
  2. Optimization techniques that minimize bounce rates
  3. Responsive design ensures compatibility with all devices
  4. A/B testing capabilities to fine-tune performance

GetLandy Advantages:

  1. Quick setup ensures users can launch landing pages in no time
  2. Straightforward design keeps most pages lightweight
  3. Sufficient performance for simple landing page needs

Carrd Advantages:

  1. Lightweight templates that contribute to fast loading
  2. User-friendly interface ensures quick page creation
  3. Design choices that promote faster content delivery
  4. Versatile mobile optimization for all devices

In conclusion, speed and performance play crucial roles in ensuring success. Instapage maintains its Edge with superior loading times and optimization capabilities that align with the demands of modern consumers. Though GetLandy and Carrd serve specific niche needs, Instapage emerges as the premier choice for those who prioritize not just aesthetics but also performance.

Round Three: Usability and the Learning Curve

As you navigate through these platforms, think of them as welcoming jungles, each filled with friendly guides ready to assist you on your journey. Instapage stands tall with its intuitive interface, allowing users, regardless of technical skill, to create compelling landing pages effortlessly. The well-structured dashboard helps streamline the process, highlighting key metrics and tools needed to enhance productivity. On the flip side, GetLandy champions simplicity, ensuring that users can build functional pages without overthinking. Its straightforward approach caters well to beginners eager to dive into the digital marketing landscape. Carrd, with its combination of elegance and ease of use, attracts creative minds who appreciate intuitive design concepts. The available documentation and community forums complement the user experience, providing valuable support. Ultimately, mastering any of these tools opens doors for growth, inviting individuals to explore advanced features as their skills develop.

Round Four: Customer Support and Help Resources

Imagine these platforms as your steadfast companions, always ready to lend a helping hand whenever challenges arise. Instapage shines in the customer support department, offering real-time chat, extensive knowledge base articles, and how-to guides that are comprehensive and user-friendly. Their proactive approach helps users resolve issues quickly, ensuring that help is just a click away. GetLandy may not have as robust support channels, primarily relying on email assistance and a limited FAQ section, which can be adequate for simpler tasks but falls short for intricate needs. In contrast, Carrd develops a strong community focus through forums where users can exchange ideas and solutions. Both Carrd and GetLandy might not match Instapage's extensive support options, but they still foster a user-friendly environment that encourages self-help and learning.

Final Round: Pricing Models and Value for Money

When considering the right platform, pricing plays a critical role. Instapage operates on a higher price point, which reflects its extensive customization tools and conversion-friendly features. This pricing structure may appear daunting for some, but the return on investment often justifies the cost. On the other hand, GetLandy adopts a more budget-friendly approach, making it an attractive option for startups and small businesses aiming to establish an online presence without breaking the bank. Carrd offers a free plan with limited features, appealing to individuals or projects focused on showcasing simple content. Ultimately, choosing the ideal platform aligns with your specific requirements and budget. Remember, while each option has merits, Instapage stands out for its superior features that can significantly uplift your marketing efforts over time.

As we wrap up this friendly match-up, it’s essential to consider your unique needs when selecting a landing page builder. Whether it’s customization options, speed, usability, support structures, or pricing that matters most, you can find each platform offering distinct advantages. However, for marketers determined to optimize conversions while managing costs, Instapage emerges as the ultimate partner in success. Encourage readers to try it out with a free trial, confidently inviting them to explore the advantages that await with this powerful tool.

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