How GetLandy vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with GetLandy and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GetLandy and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. 23FormBuilder – Choosing Your Marketing Ally

When it comes to crafting the perfect landing page, the choice of platform can feel a bit like assembling a superhero team. Each tool has its strengths, capabilities, and superpowers that can either make or break your marketing strategy. Whether you're a seasoned pro or a curious beginner, tackling the comparison of Instapage, GetLandy, and 23FormBuilder offers insight into selecting a platform that fits your unique needs. An effective landing page is crucial for maximizing conversions, reducing costs, and creating a tailor-made experience for your audience. So, let's jump into their abilities and discover which platform will assist you in achieving your goals and elevating your brand’s trust and customer loyalty. With every option on the table, our journey through this comparison promises to be both informative and engaging, shedding light on key features that can empower your marketing game.

Our Contenders – The Titans of Landing Page Creation

Welcome to the showdown of the century in the digital arena! We have three contenders treating landing page creation like an art form, each with its flair and expertise. First up, we have Instapage, renowned for its incredible customization options and conversion optimization tools that many marketers swear by. Next, we bring in GetLandy, praised for its user-friendly interface and rapid deployment capabilities, which allow businesses to get their campaigns up and running in no time. Last but certainly not least, we have 23FormBuilder, known for its robust form-building prowess, making it an ideal choice for those who prioritize data collection and lead generation. Each of these tools brings something unique to the table, and understanding their individual strengths will help users pinpoint which features align best with their business objectives. Selecting the right landing page builder is like choosing the right paintbrush for an artist – it’s about finding the tool that sparks creativity and ensures success.

Round One – Feature Showdown

Template Selection and User-Friendliness

When it comes to crafting eye-catching landing pages, the variety and accessibility of templates are essential. GetLandy boasts a selection of professionally designed templates that appeal to many users, easily customizable through a simple drag-and-drop interface. Its intuitive nature makes it an excellent choice for those who might feel overwhelmed by a more complex system. On the other hand, 23FormBuilder offers an impressive array of templates geared towards form creation, allowing users to generate leads and capture data effectively. Its straightforward approach ensures that even novices can navigate the interface with ease. And then there's Instapage, which elevates the comparison with an extensive library of highly customizable templates tailored towards conversion rates. Their unique designs and comprehensive design features cater to every style, making it easier for marketers to offer meaningful experiences to their visitors. Regardless of which platform you choose, each contender delivers a unique approach that can suit different needs in the landing page space.

Instapage: Your Partner in Customization and Growth

Instapage is not just another landing page builder; it's a valuable ally in your quest for higher conversion rates and enhanced user experiences. Its unmatched customization capabilities allow users to experiment with personalized designs tailored to their specific audience segments. This level of flexibility helps create relevant landing page experiences that resonate with visitors. Moreover, Instapage incorporates A/B testing features, enabling marketers to optimize their pages based on real-time data, ensuring the highest possible conversion rates. In today's competitive digital landscape, brands that leverage tools like Instapage solidify customer trust and foster loyalty by delivering targeted content that meets user expectations. It’s the perfect tool for marketers looking to reduce costs while amplifying their reach and impact. Overall, Instapage stands tall as the ultimate solution for those committed to pushing the envelope in landing page creation.

Round Two – Speed and Performance

Let's talk about something that can make or break a user’s experience: speed and performance. Imagine walking into your favorite café and finding a 20-minute wait just to order a drink. Frustrating, right? Now, transpose that feeling to what users experience with slow-loading landing pages. Every second counts, and each moment of delay can lead to lost leads and conversions. A platform that prioritizes speed makes a world of difference, striking the perfect balance between aesthetics and functionality. Let’s examine how our contenders perform in this crucial round.

Instapage Advantages:

  1. Ultra-fast loading times due to optimized server infrastructure
  2. Intuitive design ensures quick drag-and-drop functionalities
  3. Built-in tools to compress images and files for added speed
  4. Integration with various CDNs for improved performance

GetLandy Advantages:

  1. An easy-to-use dashboard allows for rapid page building
  2. Optimized for mobile devices to boost performance across platforms
  3. Quick previews enable fast adjustments without heavy build times

23FormBuilder Advantages:

  1. Streamlined form functionality enhances data processing speed
  2. Faster loading via minimalistic design approach
  3. Quick-form integrations with third-party applications

In conclusion, speed and performance undeniably impact landing page efficacy. While all three creators exhibit strengths, Instapage's commitment to reducing load times and enhancing usability takes the lead. This focus on delivering fast, reliable experiences positions it as a strong contender in a world where every millisecond matters.

Round Three – Usability and Learning Curve

Usability is a crucial factor when deciding on a landing page builder. An intuitive interface makes life considerably easier for all users, especially those unfamiliar with digital marketing tools. For instance, GetLandy’s user-friendly design creates a seamless experience for beginners, making it simple to navigate through features without feeling overwhelmed. Similarly, 23FormBuilder excels in providing clear guidance and step-by-step processes for new users. However, Instapage doesn’t fall far behind as it offers comprehensive tutorials, training sessions, and a supportive community that eases the learning curve. All users, whether just starting or seasoned veterans, can feel confident that they will find the resources and support necessary to master the platform and start creating optimized landing pages. Overall, no matter where you start, you can pave your way to landing page expertise with any of these tools.

Round Four – Customer Support Heroes

Just like loyal sidekicks supporting superheroes, customer support teams play a vital role in your experience with each platform. All three contenders pride themselves on offering robust support that helps users navigate challenges. Instapage provides 24/7 support through various channels, including live chat, email, and extensive documentation. GetLandy also shines with its responsive chat support, along with detailed guides available on its platform, aiming to provide swift assistance. Meanwhile, 23FormBuilder features not only email and chat options but also a community forum where users can share insights and solutions. Collectively, these support systems ensure users can always access help when needed, solidifying their experience with these landing page solutions.

Round Five – Pricing Plans and Value Propositions

When considering which landing page builder offers the best value, analyzing pricing structures is vital. Instapage entails a subscription model that varies according to features and support levels, often viewed as a worthwhile investment for those who prioritize extensive customization and optimization. On the other hand, GetLandy operates with a more cost-effective plan suited to small and medium-sized enterprises with basic needs. However, 23FormBuilder showcases its value proposition by catering to users looking specifically for form-centric solutions, often bundling features that fulfill common data collection requirements. Ultimately, weighing pricing against the features necessary for your business will help determine which option aligns best with your operational goals.

Wrapping up our exploration of Instapage, GetLandy, and 23FormBuilder, we can see that while each platform offers unique strengths, the ideal choice ultimately aligns with individual needs. Factors such as usability, support, and pricing can heavily weigh on what makes sense for your specific goals. We encourage readers to take advantage of free trials or demos available from these providers, especially Instapage, to get a first-hand experience that can guide your decision. With the right landing page builder by your side, you can unleash the full potential of your marketing efforts strategically tailored for optimal success.

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