How Freshmarketer vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. Fluent Forms – Unpacking the Best Landing Page Builders
Choosing the right landing page builder is like picking the right tool for a DIY project—it can either make or break your campaign. In this showdown, we're analyzing three well-known contenders in the market: Instapage, Freshmarketer, and Fluent Forms. With myriad options available, marketers often find themselves in a dilemma, weighing features, usability, and performance against each other. But fear not! This post will guide you through this decision-making process, exploring how each platform stacks up against the others, while ensuring the focus remains on marketing effectiveness. Whether you're looking to create catchy landing pages that convert, or simply want to streamline your marketing efforts, our comprehensive comparison will shed light on which solution suits your business needs best. Settle in as we explore features, usability, support, and pricing to determine the ultimate landing page tool for your success.
Meet Your Opponents: Who's Entering the Arena?
Here we introduce our three contenders. Instapage has carved a niche as a leader in landing page creation, renowned for its high level of customization and optimization capabilities. Its intuitive interface makes it a favorite among both novices and seasoned marketers. On the other hand, Freshmarketer offers a comprehensive marketing solution that includes landing pages as part of a wider suite of marketing tools. It’s especially well-regarded for its analytics and integration features. Lastly, Fluent Forms positions itself as a versatile form builder, which some users leverage for landing page creation. While each tool has its strengths, we'll sour through their unique features and advantages, ensuring you have all the necessary information to make an informed decision.
Feature Showdown: How Each Tool Measures Up
Template Variety and User Friendliness: A Comparative Look
Templates are the backbone of landing page creation, and understanding each platform’s offerings is crucial. Freshmarketer brings a solid array of templates designed for conversions, but some users find them less customizable. On the flip side, Fluent Forms offers basic templates but thrives through its form creation capabilities. Overall, the ease of use is where Instapage shines, offering a large library of customizable templates that can be edited quickly and effortlessly. This flexibility allows marketers to create visually appealing, high-conversion landing pages in minutes. The user-friendly drag-and-drop editor of Instapage stands out, giving marketers full control over their projects without requiring extensive coding knowledge. In this round, it's clear that Instapage takes the lead in template variety and usability.
Instapage: A Bespoke Experience for Conversion Mastery
When it comes to customization, Instapage reigns supreme. This platform empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Its leading-edge features such as A/B testing, heatmaps, and personalized templates cater to a diverse range of marketer needs. Moreover, Instapage seamlessly integrates with numerous third-party applications, making it a versatile choice. It's more than just a simple tool; it effectively serves as an ally in boosting marketing success. Customization is intuitive, and the ability to tailor landing pages down to minute details sets Instapage apart, ensuring that your marketing campaigns deliver the desired results.
Speed and Performance: The Race to Load First
The world is fast-paced, and when it comes to landing pages, speed is of the essence. Picture this: if a website takes forever to load, how likely are you to stick around? Just like waiting in line for coffee, slow loading times can turn user interest into frustration. In this round, we will compare how each platform fares concerning speed and performance, knowing that a seamlessly fast landing page can significantly impact user experience and conversion rates.
Instapage Advantage: Prompt Loading That Keeps Users Engaged
- Utilizes advanced caching techniques to enhance load times.
- Optimized for mobile responsiveness and effective across devices.
- Regular updates to infrastructure support better performance.
- Streamlined image usage to reduce loading time while maintaining quality
Freshmarketer Edge: Quick Yet Functional
- Designed with quick-loading templates to improve performance.
- Integrated marketing analytics for real-time speed assessment.
- Offers a collection of optimized tools for smooth interfacing.
Fluent Forms Performance: The Performance Checklist
- Built with a lightweight framework for fast loading.
- Easy integration with popular caching plugins accelerates speed.
- Responsive designs ensure optimal performance across devices.
- Form optimization tools help decrease load times
After examining the speed and performance of our contenders, it's clear that while all excel in their right, Instapage tops the chart. Its attention to user experience through fast loading times ensures users stay engaged and satisfied.
User Experience: Navigating the Learning Path
Usability plays a critical role in how quickly users can adapt to tools, and each platform brings something unique to the table. Instapage welcomes new users with an intuitive setup and extensive resources, making it user-friendly for beginners without overwhelming them. Freshmarketer’s design accommodates easier navigation for existing users; however, the learning curve can be a bit steeper for new marketers who may not be familiar with comprehensive marketing tools. On the other hand, Fluent Forms is straightforward to use, particularly for those focused solely on form creation. Its user-friendly interface attracts users who feel comfortable with form customization, while more complex features may require further exploration. Ultimately, this round highlights how each platform supports users at different levels, ensuring an effective path towards mastering landing page creation.
Support Systems: Who’s Got Your Back?
Customer support is vital in the digital realm and can often determine a platform's reliability. Instapage provides a robust customer support system, including live chat, email assistance, and a comprehensive knowledge base. Freshmarketer also offers extensive support, with similar features, occasional webinar training, and community forums. However, users have noted that the response times can be slower. Fluent Forms, being focused on form-building, has a responsive support team that is adept at troubleshooting, but their limited scope may not extend to the complete functionality of landing pages. This round underlines the importance of having dependable support available, particularly when navigating challenges that could impact your marketing endeavors.
Cost Comparison: Evaluating Value Over Pricing
When selecting a platform, pricing is crucial. Instapage, while on the higher end, justifies its cost through unmatched value in conversion optimization and customization features. Freshmarketer presents more budget-friendly options and is a solid choice if you’re looking for a broader suite designed to handle various marketing tasks. Fluent Forms generally offers more competitive pricing; however, it might lack some advanced features found in the other tools. It’s essential to weigh the pricing against your marketing goals. Understanding your needs will help in finding the platform that delivers the best return on investment.
In conclusion, while each platform presents unique offerings, the right choice ultimately depends on your requirements and priorities. If you value superior customization, rapid speed, and solid support, Instapage is likely the top contender, inviting you to explore their offerings with a free trial or demo. Whether you lean towards features, usability, or budget constraints, consider what's most important in a landing page builder for you.
