How Formstack vs. Constant Contact vs. Instapage stack up against each other
Compare Instapage with Formstack and Constant Contact to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. Constant Contact – The Ultimate Showdown for Marketers
Choosing the right landing page builder feels akin to picking the perfect superhero squad to tackle your marketing goals. Just as superheroes come in various forms, each landing page builder boasts its unique strengths and qualities. This friendly clash of titans—Instapage, Formstack, and Constant Contact—promises to showcase who shines brightest in the ever-evolving digital landscape. While all three contenders offer their advantages, Instapage stands out for empowering marketers to reduce costs, grow conversions, and craft relevant page experiences that enhance brand trust and customer loyalty. Buckle up as we journey through this informative and engaging comparison!
Meet the Champions of Landing Page Creation
Let's introduce our three pioneering platforms that stand tall in the arena of landing pages. Instapage bursts onto the scene as a champion of customizable landing pages that optimize conversion rates. Formstack wields its power through versatile form integrations and data collection, ensuring marketers have the tools needed to harness lead generation effectively. Meanwhile, Constant Contact charms users with a suite of robust email marketing features and drag-and-drop functionality for simple landing page creation. With these friendly rivals in play, it will be exciting to see how they fare against each other in our showdown!
Round One - Feature Showdown: Who Packs the Most Punch?
Template Variety and User Experience - The Key Attributes
In this round, we’re diving into the array of templates and overall user experience provided by our three contenders. Formstack excels with its form-centric templates that cater to various industries, integrating seamlessly with powerful CRM tools. This emphasis on forms typically attracts users seeking comprehensive data collection capabilities. However, Constant Contact impresses with its user-friendly drag-and-drop editor, allowing for quick and easy template selection without overwhelming users with choices. Yet, when it comes to variety and flexibility, Instapage takes the lead, boasting a treasure trove of high-converting templates designed for diverse goals. Its seamless integration with web analytics tools further enhances conversion rate optimization, making it a favorite among marketers looking to iterate and improve rapidly.
Instapage: Your Partner for Exceptional Customization and Results
Within the realm of landing pages, Instapage shines brightly, offering unparalleled customization options for marketers who want to tailor every aspect of their pages. Its intuitive editor not only allows users to modify text and images easily but also facilitates A/B testing and real-time analytics—vital components in boosting conversion rates. This attention to detail positions Instapage not just as a tool, but as a strategic partner in success. With its responsive design, every landing page created is optimized for mobile devices, ensuring a perfect user experience on any screen. Ultimately, the combination of extensive customization, analytics, and a focus on results makes Instapage a heavyweight contender for marketers serious about their conversion goals.
Round Two - The Need for Speed: Performance Analysis
Let's kick off this round with a playful analogy: imagine how frustrating it is to wait in line at the coffee shop only to find that the barista is moving at a snail's pace. Just like coffee lovers appreciate a quick fix, users expect fast loading times from landing pages. In this arena, Instapage leads the pack with its lightning-fast page speeds that ensure seamless user experience. Formstack and Constant Contact, while decent, tend to lag behind, especially when faced with heavy data integration tasks or complex animations. Consequently, users may bounce, risking loss of valuable leads if pages take too long to load. Let's break down how each platform performs.
Instapage Advantages:
- Instapage boasts an efficient hosting environment leading to faster load times.
- Automatic image optimization ensures images don't slow down the page.
- Built-in caching systems enhance performance and reduce server requests.
- Integrates seamlessly with third-party applications for optimized functionality.
Formstack Advantages:
- Streamlined processes minimize unnecessary loading times during form submissions.
- Effective back-end algorithms balance loading performance with data complexity.
- Browser compatibility features enhance loading speed across different devices.
Constant Contact Advantages:
- Reliable hosting infrastructures promise decent page load speeds.
- Templates designed for efficiency deliver faster responsiveness.
- Optimized email integration enhances speed when linking to landing pages.
In our assessment of speed and performance, Instapage emerges as a clear winner. Its commitment to load speed combined with a user-friendly experience sets the stage for high conversion potential, while Formstack and Constant Contact, though adequate, fail to reach the same level of efficiency.
Round Three - User Friendliness: Learning Curves and Onboarding
When considering usability, it's essential to address how friendly each platform is to newcomers while still offering powerful options for seasoned users. Formstack shines with straightforward navigation and simplistic forms that ensure creating a landing page feels like a breeze. Meanwhile, Constant Contact’s drag-and-drop builder provides an inviting atmosphere, making it easy for users to jump in without feeling overwhelmed. However, as seasoned marketers know, complexity can yield better strategic results. Instapage delivers an interface that, while initially resembling a filled pantry, offers multiple functionalities to refine and optimize campaigns. This versatility, combined with educational resources such as webinars and tutorials, prepares both novices and experts alike for high-stakes campaigns. In this friendly competition, the learning curve provides opportunities for mastery across all platforms.
Round Four - Support System: Who is on Your Side?
Customer support can feel like a trusty sidekick coming to the rescue amidst troublesome times. Instapage provides top-notch support with 24/7 chat access and comprehensive knowledge bases that empower users to troubleshoot independently. While Formstack and Constant Contact also provide reliable support options, including live chat and extensive help articles, they lack the immediacy offered by Instapage. Despite this, all three platforms maintain dedicated communities that allow users to engage with each other, share insights, and foster user relationships. Ultimately, the distinction comes down to matching your needs against each platform’s support strength.
Round Five - Unlocking Pricing Options: Finding Your Fit
In the world of landing page builders, pricing often influences decisions significantly. Instapage offers value with its tiered pricing models tailored to different business sizes, providing the best blend of features at every expenditure level. Formstack presents unique pricing options focused on forms and data solutions, which may appeal to users looking primarily for lead generation. Constant Contact operates similarly, but its core strength lies in email marketing, often leading to a higher price point. As you assess the right solution, consider each platform's strengths and pricing variance to help find the most advantageous option for your unique needs.
To conclude, while all three platforms present their distinctive strengths, the choice ultimately depends on your specific requirements and budget. Whether you prioritize features, speed, usability, or support, evaluating what matters most will guide your decision. Given its unparalleled capabilities in customization and conversion optimization, Instapage shines brightly as a prime choice for anyone looking to amplify their marketing success. Don’t hesitate to take Instapage for a spin with a free trial or demo—it just might be the perfect fit for your team!
