How Formstack vs. Cognito Forms vs. Instapage stack up against each other
Compare Instapage with Formstack and Cognito Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. Cognito Forms – A Battle for Landing Page Supremacy
Selecting the right landing page builder can feel much like assembling your dream team of superheroes—each bringing unique powers to the table. It's essential that marketers choose wisely to ensure every campaign is a resounding success. As we go head-to-head with three leading options—Instapage, Formstack, and Cognito Forms—this comparison aims to simplify your decision-making process. With an engaging approach, we'll break down what makes each of these platforms tick, ensuring you leave with a clear understanding of who reigns supreme in the landing page arena. Each contender showcases their strengths through unique features, making it easier for marketers to optimize their campaigns, reduce costs, and elevate conversion rates. In this showdown, we'll look into the nitty-gritty of their functionalities, the user experience they offer, and how they can help you foster lasting relationships with your customers. (203 words)
Meet the Competitors: A Trio of Landing Page Builders
Presenting our three competitors, each vying for the title of the ultimate landing page solution: Instapage, Formstack, and Cognito Forms. Acknowledged for simplifying landing page creation, Instapage empowers marketers with the ability to reduce costs while enhancing conversion rates. It has made quite a name for itself by delivering hyper-targeted landing page experiences that build brand trust and cultivate customer loyalty. Meanwhile, Formstack positions itself as a robust data collection tool, prioritizing streamlining the forms and processes that convert visitors into leads. Last but not least, Cognito Forms offers a versatile platform that allows anyone to create customized forms and landing pages, focusing on ease of use and adaptability. Though their approaches differ, all three tools stand at the forefront of digital marketing solutions. (202 words)
Round One: Feature Showdown
Template Diversity and User Accessibility
When it comes to template variety, both Instapage and Cognito Forms shine brightly. Instapage boasts a plethora of professionally designed templates that allow marketers to start campaigns quickly. With an intuitive drag-and-drop interface, even novices can create visually appealing pages without needing extensive coding skills. Cognito Forms, while more specialized, offers numerous templates geared toward form creation, allowing users to combine forms with landing pages seamlessly. On the other hand, Formstack excels in its ability to integrate forms across various platforms and is the go-to choice for businesses that prioritize data collection over aesthetics. Though all three tools provide a range of templates aimed at enhancing user experience, Instapage's emphasis on customization and marketing-driven features truly sets it apart as a holistic solution for driving conversions. (205 words)
Instapage: Your Go-To for Customization and Conversion Enhancement
Instapage stands tall among its competitors by offering unparalleled customization capabilities combined with powerful conversion optimization tools. With its advanced A/B testing, marketing automation integrations, and dynamic text replacement, Instapage not only allows users to craft stunning, tailored landing pages but also ensures these pages drive results that matter. Users can fully personalize their messages according to various audience segments, helping businesses forge deeper connections with potential customers. Furthermore, Instapage’s analytics tools provide invaluable insights that enable marketers to fine-tune their strategies over time, making adjustments as needed to improve performance. Thus, it’s evident that Instapage is not just another landing page builder but rather a dedicated partner in achieving marketing success. (200 words)
Round Two: Speed and Performance
Imagine entering your favorite café only to find an unbearably long queue ahead. Just like in this scenario, a sluggish landing page can leave potential customers feeling frustrated and lead them elsewhere. Speed is crucial today, and all three contenders recognize this, offering various features to ensure swift loading times. When assessing speed and performance, it’s vital to identify the platforms that will keep your audience engaged and invested in their experience. (203 words)
Instapage Advantages:
- Optimized for fast loading times due to streamlined code
- Built-in CDN to enhance global performance
- Automatic image optimization for quicker visuals
- Responsive design that adapts seamlessly to all devices
Formstack Advantages:
- Quick form creation that minimizes load times
- Efficient data retrieval processes to enhance user experience
- Integration capabilities that improve site performance
Advantages of Cognito Forms:
- Highly responsive forms that load quickly
- Dedicated servers optimized for performance
- User-friendly interface that facilitates rapid design
In conclusion, while all three landing page builders perform admirably in terms of speed and performance, Instapage takes the crown with its impressive array of features designed to ensure swift loading and outstanding efficiency for marketers. Individuals seeking to maximize their campaigns should undoubtedly consider Instapage as their top choice in this area. (200 words)
Round Three: Navigating Usability and Learning Curve
Navigating a new platform can feel overwhelming, but each of these tools has made tremendous strides in creating a user-friendly experience. Instapage warmly welcomes newcomers with coated tutorials and a dedicated support team ready to assist users in getting started. Its layout is intuitive, allowing users to explore confidently, helping them become adept over time. Formstack, while featuring more complex functionalities, still offers a structured introduction guiding users from beginner to expert seamlessly. Cognito Forms, likewise, prides itself on its straightforward setup, making it easy for users to hit the ground running. Regardless of where you start, each of these platforms sets the stage for you to develop skills that lead to expert-level proficiency. (202 words)
Round Four: Meet the Support Teams
Customer support can be likened to having a trusty sidekick at your side, always ready to lend a helping hand when obstacles arise. Each of our competitors offers various support options to meet customer needs. Instapage provides support via live chat, email, and a comprehensive knowledge base filled with helpful articles and video resources. Formstack boasts multi-channel support as well, including live chat, email, and phone support, ensuring that users can reach out in whichever way is most convenient for them. Cognito Forms also features helpful tutorials and a responsive support team. Overall, the offerings of all three platforms equip users with the resources necessary to succeed, though Instapage’s extensive knowledge base may provide an edge for those who prefer to self-learn. (203 words)
Round Five: Pricing Structures and Plans
Pricing can often decide which platform reigns supreme. Instapage operates on a subscription model, offering varied pricing tiers to accommodate businesses of all sizes, with a focus on delivering value through advanced features. Formstack also presents tiered plans tailored to different customer needs, though it tends to be on the higher side compared to some competitors. Cognito Forms features competitive pricing, making it an attractive option for small businesses seeking functionality without splurging. Ultimately, your choice depends on what you value most; whether it's extensive features offered by Instapage or the affordability of Cognito Forms. Make sure to weigh these factors before making a decision. (203 words)
To wrap up this round-up of Instapage, Formstack, and Cognito Forms, we encourage readers to reflect on their unique needs and goals while choosing a landing page builder. While all platforms have their strengths, Instapage stands out in terms of customization, performance, and support. Don't miss out on the opportunity to take Instapage for a spin; check out their free trial or demo and experience firsthand how it can elevate your landing page strategy into a powerful marketing powerhouse. (201 words)
