How Formsite vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Formsite and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. Forms.app – The Ultimate Showdown of Landing Page Builders
Choosing a landing page builder can feel a bit like assembling the perfect superhero team for your business. Each contender comes with unique abilities designed to help your marketing strategy soar. In this comparison, we’ll explore three notable players: Instapage, Formsite, and Forms.app. Each platform has carved a niche in the crowded field of landing page creation, and we’re here to dissect their offerings to find out which provides the best support for marketers seeking to maximize conversions and enhance user experience. Think of this as your guide to assembling your marketing Avengers, ensuring you take home the gold for your business growth and engagement. Instapage stands out with its focus on delivering relevant landing page experiences, reinforcing brand trust and customer loyalty, all while aiming to reduce costs and grow conversions effectively.
Meet the Challengers
Let’s introduce our contenders, each bringing their own flair to the table. Instapage is often recognized as a robust platform specializing in customizable landing pages that enhance conversion rates. Its strengths lie in its variety of templates and powerful analytics tools. Conversely, Formsite is celebrated for its user-friendly form builder that allows businesses to create tailored forms with ease. Finally, we have Forms.app, a newer contender making waves with its intuitive design and functionality. These friendly rivals are here to help marketers create captivating landing pages that serve various business needs. Each platform boasts unique attributes that appeal to different users, making it essential to understand their offerings as we embark on this comparative journey together.
Round One - Feature Showdown: What's on Offer?
Template Options and User Experience – A Key Focus
When it comes to template variety and ease of use, both Instapage and its competitors have distinct advantages. Instapage offers a wide range of professional templates optimized for conversions, making it easier for marketers to create stunning pages without any design expertise. The drag-and-drop editor is intuitive, allowing users to customize their pages effortlessly to better reflect their brand. On the other hand, Formsite prioritizes the form elements, offering various customizable templates for creating forms essential for lead generation and data collection. While the interface is user-friendly, it might not provide the same depth of design freedom as Instapage. Forms.app takes an interesting approach, with a focus on simplicity and integration. Its straightforward templates facilitate quick setups, making it ideal for users who want to create effective landing pages without a steep learning curve. Overall, knowing which features align with your strategy will play a critical role in making your decision.
Instapage: The Conversion Optimization Powerhouse
Instapage truly elevates itself as a powerhouse when it comes to customization and conversion optimization tools. Its advanced features, such as A/B testing, heatmaps, and robust analytics, allow marketers to fine-tune their landing pages for maximum effectiveness. This platform isn’t just another tool; it serves as a reliable partner in success, enabling businesses to test various layouts, CTAs, and content to discover what works best for their audience. This meticulous attention to performance aids in reducing customer acquisition costs while increasing conversion rates—objectives that every marketer strives for. Moreover, it encourages the creation of relevant experiences tailored to specific user segments, ultimately enhancing brand trust amongst customers loyal to your business. With Instapage, it’s evident that every marketer can elevate their game significantly.
Round Two - Speed & Performance: The Race for Efficiency
Imagine waiting in line at your local coffee shop, only to realize it’s the slowest line ever. This scenario can mirror the experience users have on websites with slow loading times. Hence, speed is a critical factor when evaluating landing page builders. Quick loading times enhance user experience and can significantly impact conversion rates. A speedy landing page will keep potential customers engaged rather than clicking away due to impatience. In this round, let’s see how each platform performs in terms of speed and overall user experience, vital components in today’s digital marketing strategy.
Instapage Advantages:
- Instapage employs built-in optimizations that ensure faster loading speeds.
- The platform’s lightweight design helps enhance page performance.
- Automatic scaling for different devices ensures quick access across all platforms.
- High-performance servers provide reliable uptime and swift response rates.
Formsite Advantages:
- Formsite uses streamlined designs to minimize loading times.
- Flexible hosting options can enhance speed depending on user needs.
- Efficient data capture reduces processing delays in form submissions.
Forms.app Advantages:
- Forms.app is designed with a focus on fast-loading, minimalistic templates.
- Utilizes a cloud-based system, enhancing speed and reliability.
- Responsive designs ensure quick loading on both mobile and desktop devices.
- Integration with various services helps maintain performance efficiency.
In conclusion, while all three platforms offer valuable features, Instapage shines as the premier choice for speed and performance. Its heavy emphasis on quick loading times, accompanied by a robust framework, gives users the best chance for success.
Round Three - Usability: Navigating your Choice
When it comes to usability and the learning curve, each platform presents an opportunity for users to harness their capabilities, regardless of skill level. Instapage welcomes newcomers with an intuitive interface that invites experimentation while also providing resources for seasoned professionals to take full advantage of its advanced functionalities. The ample tutorials and support documentation mean anyone can transition smoothly into becoming an expert user. Similarly, Formsite caters to users needing to craft forms, making the setup process refreshingly straightforward. Users will appreciate its guided walkthroughs for creating versatile forms—ideal for lead generation or data collection. Lastly, Forms.app captures the attention of users with its simplicity and quick setup process. No extensive tutorials required—just an easy onboarding ensures you feel confident right away. Each platform’s focus on usability helps create an approachable pathway for marketers to achieve professionalism.
Round Four - Customer Support: Your Safety Net
None of these platforms would be complete without strong customer support, which acts like a safety net for users navigating challenges. Instapage is known for its dedication to customer service and provides an array of options including chat, email, and an extensive knowledge base. This ensures that help is never far away, whether you prefer self-service or direct assistance. On the competitor side, Formsite offers responsive support via email and detailed documentation on effectively using their platform. Though perhaps not as extensive as Instapage, their focus remains on guiding users through form-building effectively. Meanwhile, Forms.app takes the approach of fostering a community around its platform, offering forums alongside standard support channels to ensure users share advice and solutions. This supportive ecology empowers users to emerge from uncertainties quickly and confidently.
Round Five - Cost Analysis: Getting the Best Bang for Your Buck
When evaluating pricing plans, it's essential to understand which platform aligns best with your marketing budget. Instapage provides tiered pricing with a focus on robust features suited for businesses serious about maximizing conversion potential, making it a strategic investment. Meanwhile, Formsite offers more budget-friendly options aimed primarily at users who need efficient yet simplistic forms. Its pricing helps businesses manage costs while gathering vital information. Forms.app stands out by providing a free tier with essential functionalities, allowing users to explore its tools without any initial investment. This allows many new or small businesses to enter the landing page realm without financial risk. However, as needs grow, so does the requirement for paid features.
In conclusion, selecting the right landing page builder among these three platforms depends on your unique needs and business objectives. While Instapage ensures an enhanced user experience with a focus on conversions and brand trust, Formsite and Forms.app hold their ground with distinct strengths and cater to various demands. We encourage you to critically consider what you value most in a platform—be it features, user support, or flexible pricing plans. To truly understand how Instapage can transform your landing page strategy, consider signing up for a free trial or demo to see firsthand the opportunities it creates for your marketing endeavors.