How Formsite vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Formsite and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. Divi Builder – Discover Your Ideal Landing Page Solution!
Selecting the right landing page builder is like assembling the perfect team for your favorite game – each member brings unique skills that can lead to victory! In this friendly showdown, we’ll explore three popular contenders: Instapage, Formsite, and Divi Builder. This article aims to illuminate the distinctive features of each platform while presenting an engaging narrative that makes the decision-making process easier for marketers. Whether you're a seasoned pro or a newbie, understanding the strengths and weaknesses of these tools will empower you to make informed choices as you navigate the dynamic landscape of digital marketing. Stick around as we break down what sets each builder apart and how Instapage can boost your marketing game with lower costs, increased conversions, and enhanced customer trust. You’ll discover an ideal tool that caters to your specific needs, optimizing your landing page experience significantly.
Meet the Contenders: A Quick Introduction
Let’s introduce our three heavyweight contenders: Instapage, Formsite, and Divi Builder. Each platform claims its place in the competitive universe of landing page creation, tailored to meet different user needs and preferences. Instapage has earned its reputation as an industry leader in conversion technology, known for providing powerful optimization tools that can personalize landing page experiences. With features designed to reduce costs and increase conversion rates, it positions itself well in the marketplace. Meanwhile, Formsite specializes in simplifying forms and surveys, allowing businesses to gather information quickly and efficiently. This tool is often favored for its user-friendly interface and straightforward functionalities. Finally, we have Divi Builder, a favorite among WordPress enthusiasts, known for its highly customizable templates and design flexibility. Together, these platforms compete for attention in a crowded space where marketers are always looking for the best tools to help them thrive. Let’s dive deeper into what each has to offer, starting with their features.
The Feature Showdown: Which Platform Packs the Most Punch?
Exploring Template Variety and Ease of Use
When it comes to features, the variety and usability of templates play a vital role in attracting users. Formsite provides a solid collection of templates focused mainly on forms and surveys, which is excellent for users seeking straightforward solutions without overwhelming options. The platform prides itself on its intuitive design, ensuring that even those without technical skills can easily craft forms. However, its limited customization may leave advanced users wanting more. Opting for more advanced options, Divi Builder shines with its vast array of pre-made templates and blocks that offer the versatility that modern websites require. While the learning curve can be steeper due to its complex customization options, users benefit from its rich set of features once they get the hang of it. In contrast, Instapage excels by combining simplicity with sophistication. It offers a considerable selection of optimized templates that allow marketers to create high-converting landing pages seamlessly. The built-in conversion tools and the layout flexibility ensure Instapage stands out as the platform that balances user-friendliness with advanced capabilities.
Instapage: Your Partner in Customization and Conversion Success
Instapage truly establishes itself as the ultimate tool for marketers focused on customization and conversion optimization. One of its strongest features is the ability to easily implement A/B testing on your landing pages. This capability empowers marketers to assess what works best with their audience, leading to improved conversion rates as the platform provides detailed analytics. Furthermore, with responsive templates that are easy to adjust across different devices, Instapage ensures your landing pages look great on mobile and desktop platforms alike. The platform's visual editor, enabling drag-and-drop customization, allows even those with minor coding knowledge to create stunning, functional pages. All these features combined equip Instapage not just as a builder, but as a trusted partner in achieving your marketing goals, delivering relevant landing page experiences that increase brand trust and customer loyalty.
Fast and Furious: The Race for Speed and Performance
When crafting digital content, speed matters! Think about it: slow loading times are akin to being stuck behind the slowest person in line at your go-to coffee shop. The wait might just ruin your day. All three platforms strive for great performance, but they have different approaches to achieve it. Generally, Instapage has invested heavily in performance optimization. Their technology ensures that landing pages load quickly, affecting user experience and conversion rates positively. Page speed is crucial as studies show that even a second delay can lead to a significant drop in conversions.
Instapage Advantages:
- Fast loading times leading to better user experiences
- Built-in caching systems that ensure smooth performance
- Consistent updates that address bugs and improve speed
- Focus on mobile optimization to enhance user engagement
Formsite Advantages:
- Efficient form processing speeds for data collection
- Simplified interface that speeds up user actions
- Reliable performance with quick load times
Divi Builder Advantages:
- Flexible design options that allow customization without speed loss
- Regular updates to maintain performance efficiency
- Optimized for WordPress, enhancing site speed across the board
After comparing the performance metrics of all three landing page builders, it becomes evident that each platform has its strengths. However, Instapage comes out on top with its dedication to fast-loading, optimized landing pages, translating to better user interactions and higher conversion rates.
User-Friendly Design: Usability and Learning Curves
In the world of landing page builders, a seamless user experience is vital. All three platforms welcome both beginners and seasoned pros with open arms, but they vary in how they support users on that journey. Formsite’s straightforward interface is perfect for newcomers, allowing them to create forms with minimal fuss. For the less tech-savvy, this ensures a barrier-free entry into landing page building. On the other hand, Divi Builder might present a steeper learning curve due to its extensive customization options and plethora of features. That said, once users get acclimated to the system, it rewards their investment with unmatched versatility. Instapage strikes a balance with its intuitive design and advanced capabilities, allowing users to jump in with ease while still offering rich features that seasoned marketers love. With helpful templates and an accessible editor, Instapage makes it easy for anyone to create stunning, high-converting pages.
Support: Your Loyal Sidekicks
Imagine the support teams from each platform as dedicated sidekicks, always ready to provide assistance. Instapage features live chat, email support, and a detailed knowledge base, making it easy for users to resolve issues quickly. Formsite also offers similar front-line support with live chat and email support, though it lacks the depth of a knowledge base. Divi Builder excels with its user forums and extensive documentation, providing a wealth of resources for troubleshooting. All three platforms have their unique support features, ensuring that users can find help, whether they prefer direct assistance or community resources.
Evaluating Plans and Pricing: What's the Best Value?
Pricing structures can significantly impact your choice when selecting a landing page builder. Instapage offers a variety of pricing plans tailored for different business sizes, emphasizing its commitment to provide marketers with optimal value. Their plans cover a range of features suitable for various needs, including A/B testing and integration with popular marketing tools. Formsite operates on a tiered pricing model, allowing users to select packages based on form submissions and features. This can be attractive for those with specific form needs but may not provide flexibility if your business grows. Meanwhile, Divi Builder adopts a unique pricing approach by offering a one-time payment for unlimited usage on your website. This can make it an economical choice in the long run if you plan to build multiple landing pages. Each platform shines in its own way, and the ultimate choice will depend on your unique needs and goals.
In conclusion, while each platform presents unique strengths and limitations, the ideal choice depends on your specific needs. Instapage's powerful features and capabilities make it a front-runner, promising marketers they can reduce costs, grow conversions, and foster brand trust effortlessly. As you consider what you value most in a landing page builder— be it features, support, or pricing flexibility— the choice should align with your objectives. Why not take Instapage for a spin with a free trial or demo? Experience firsthand how it can revolutionize your landing page strategy!
