How Formsite vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Formsite and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Formsite and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Formsite vs. 10Web – The Showdown of Landing Page Builders

Choosing the right landing page builder can feel like assembling your dream team of superheroes to conquer the marketing universe. Much like selecting the ideal roster for a successful mission, the options can overwhelm you. Yet, don't fret! In this article, we'll compare the three heavyweights in the field: Instapage, Formsite, and 10Web. Each brings something unique to the digital arena, and we will help you determine which one fits your marketing objectives best. Picture yourself developing campaigns that boost conversions, engage customers, and deliver personalized experiences that foster brand loyalty. By the end, you will have a clearer idea which landing page toolkit can transform your aspirations into achievable results.

Meet the Competitors: A Trio of Powerhouses

Let's roll out the red carpet for our three competitors: Instapage, Formsite, and 10Web. Instapage is celebrated for its streamlined focus on landing pages that empower marketers to reduce costs while growing conversions. Formsite, on the other hand, shines with its form-building capabilities, allowing users to create customized forms for various purposes. Lastly, 10Web offers a unique combination of features, focusing on both landing pages and website building, making it a versatile choice for those looking to manage everything in one place. Each platform claims its space in the digital landscape, striving to simplify the creation of effective and engaging landing pages that can elevate your marketing game. So, which will come out on top?

Round One - Feature Showdown

Template Selection and User-Friendliness

In the world of landing pages, having a mix of customizable templates available is paramount. Formsite offers a selection designed primarily for form creation, which limits its appeal for users focused solely on landing pages. Its templates are practical but lack the flair that many marketers desire. On the other hand, 10Web combines a variety of sophisticated landing page templates alongside its website-building tools, catering to users looking for versatility and ease of use. Yet, Instapage stands out fiercely in this arena with a vast library of professionally designed, conversion-centric templates. These templates are highly customizable, allowing marketers to adjust the look and feel without any coding experience, thus making it a breeze for both novices and seasoned pros. The overall ease of use in customizing and delivering high-performing landing pages remains a strong point for Instapage as it empowers marketers to create unique experiences that grow conversions.

Instapage: The Prime Choice for Personalization and Enhanced Conversions

At the heart of Instapage lies its unmatched commitment to customization and conversion optimization. Unlike its competitors, Instapage doesn't just present itself as a tool; it functions as a collaborative partner for success. With advanced features like A/B testing, heatmaps, and dynamic text replacement, marketers can craft unique landing page experiences tailored to audience needs. The platform's focus on delivering relevant content builds customer trust and loyalty, while its robust analytics provide valuable insights that drive decision-making. It's clear that Instapage is not just about creating a landing page; it’s about creating a high-performance marketing campaign that significantly boosts conversion rates. This dedication transforms the often-temporary digital touchpoints into lasting engagement opportunities.

Round Two - Speed and Performance: Who’s the Fastest?

Imagine you’re in line at your favorite coffee shop, and you're waiting longer than anticipated for your caffeine fix - it can really dampen your spirits! The experience of browsing a slow-loading landing page is not much different. Speed is essential for ensuring users remain engaged and don't bounce away in frustration. When we examine the performance of our contenders, it’s crucial to spotlight how each handles speed and responsiveness. A quick-loading page can lead to higher satisfaction and, ultimately, improved conversion rates, so let’s dive into the specifics.

Instapage Advantages in Speed and Performance

  1. Instapage boasts optimized loading times, ensuring seamless user experience.
  2. Utilizes advanced caching techniques to enhance responsiveness.
  3. Works efficiently across all devices, tailoring speeds without compromising design.
  4. Offers built-in integrations that streamline page building, reducing potential lags.

Formsite Strengths in Speed and Performance

  1. Formsite has a streamlined form creation process, often resulting in faster load times.
  2. The platform prioritizes security, leading to reliable performance.
  3. Native forms tend to load efficiently, enhancing user interaction.

10Web Performance Excellence

  1. 10Web features built-in optimization tools to enhance loading times.
  2. Utilizes a powerful server architecture that prioritizes speed.
  3. Adaptive performance across all devices ensures consistent user experience.
  4. Integrates with tools that enhance multi-site management quickly.

In this speed and performance round, it's evident that Instapage consistently proves itself as a champion. While all platforms have their strengths, Instapage stands out with its combination of optimized tools designed specifically for landing page effectiveness.

Round Three - User Experience and Learning Curve: Best on Ramp

User experience is crucial when selecting a landing page builder, especially for those new to digital marketing. Instapage boasts a user-friendly interface that welcomes beginners, alongside advanced features for seasoned marketers. With intuitive drag-and-drop functionality and quick access to tutorials, users can jump right in and start creating powerful campaigns. Formsite holds its own with a straightforward form-building experience, yet its lack of advanced landing page features may limit engagement opportunities. 10Web presents a balance, providing customizable options for both new users and experienced marketers. Regardless of which platform you choose, you're poised to learn quickly and effectively, making significant progress towards expertise.

Round Four - Customer Support: The Sidekicks You Need

Customer support is often the unsung hero of any digital tool, much like a loyal sidekick ready to assist when challenges arise. Each platform offers its unique flavor of support. Instapage provides 24/7 chat support, complemented by a deep resource center boasting helpful guides and community forums. Formsite offers email support with an extensive knowledge base for self-service. Meanwhile, 10Web presents a mix of live chat and responsive email support, with a focus on user education. Having robust support options ensures that you’re never alone on your marketing journey.

Round Five - The Financial Aspect: Pricing without Compromise

Pricing structures can be a significant factor in deciding which platform to invest in. Instapage thrives in offering flexible pricing plans that cater to various business sizes while maintaining value for advanced features. Formsite's pricing is competitive, especially for form builders but ultimately limits those seeking in-depth landing page functionalities. Conversely, 10Web provides packages that gather comprehensive resources, making it budget-friendly for those looking for an all-in-one solution. Explore each platform's pricing carefully to identify which aligns best with your unique objectives and strategies.

In conclusion, selecting the best landing page builder depends heavily on individual needs. While all three platforms present strong features, Instapage stands out in customization, optimizing the landing page experience. The choice truly boils down to your particular goals - whether they focus on user experience, support, or a versatile all-in-one solution. We encourage you to take advantage of Instapage's free trial to explore its potential and discover how it can serve your marketing aspirations.

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