How Forms.app vs. Elementor vs. Instapage stack up against each other
Compare Instapage with Forms.app and Elementor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Forms.app vs. Elementor – Battle of the Landing Page Builders
Choosing a landing page builder can feel much like assembling your own superhero team – each contender has specific strengths and powers to help you triumph in the chaotic world of digital marketing. In this guide, we’ll explore three notable platforms: Instapage, Forms.app, and Elementor. Whether you want to optimize your conversions, manage landing pages efficiently or create stunning designs, each has a unique charm. As we navigate through this clash of the titans, we promise to keep things engaging and informative, providing you with everything you need to make an empowered decision. From customizable templates that suit your branding to performance analytics that guide your strategies, this comparison will shed light on which platform can become your ultimate marketing ally. So buckle up, as we embark on this enlightening journey into the heart of landing page creation!
Meet the Champions: Instapage, Forms.app, and Elementor
First up in this competition is Instapage, renowned for its robust capabilities in creating high-converting landing pages. It specializes in providing marketers with tools to reduce costs while boosting conversions, helping them to cultivate brand trust and customer loyalty. On the other hand, we have Forms.app, a rising star that prides itself on a user-friendly approach to form creation and management. It aims to streamline workflows for businesses of all sizes. Lastly, Elementor enters the ring, a widely popular WordPress page builder that offers extensive design capabilities. With each platform boasting an impressive array of features and user stories, let's dive deeper into what sets them apart from one another. Each brings its flair to the table, promising to charm users looking for efficiency and effectiveness in their digital strategies.
Feature Showdown: What Do They Bring to the Table?
Template Selection and User-Friendliness: A Comparative Look
When it comes to template variety, Instapage shines with a vast library of professionally designed templates tailored for conversion. These templates are not just visually appealing but also incorporate best practices in layout and content strategy, which facilitate better user experiences. The user-friendly interface ensures that even those with minimal technical skills can customize templates to suit their needs quickly. Forms.app also offers a commendable selection of templates, particularly geared towards form creation. Its drag-and-drop functionality makes customizing forms intuitive, allowing users to create effective forms without a steep learning curve. Elementor stands out in the realm of design with countless customizable templates and a powerful visual editor, allowing users to create anything from simple landing pages to elaborate websites. Each of these tools has its focus areas, making it essential to understand your primary objectives when selecting a landing page builder.
Instapage: Unmatched Customization with Conversion-Centric Tools
Instapage sets itself apart as not just a landing page builder but as a partner in achieving marketing success. With its rich array of features, including A/B testing, heatmaps, and adaptive text replacement, Instapage equips marketers with essential tools to optimize their conversion rates. The platform’s seamless integration with various marketing tools enhances its utility, allowing users to streamline their workflows effortlessly. Marketers can design eye-catching landing pages while tracking performance analytics to fine-tune their strategies in real-time. Instapage’s commitment to delivering tailored landing page experiences ensures that brands can cultivate customer trust and foster loyalty, crucial elements in today’s competitive landscape. By choosing Instapage, users can focus on what matters most – growing their business and engaging their audience effectively.
Performance Metrics: Speed and Reliability in Focus
Imagine waiting in line at your favorite cafe, only to face the agony of slow service. Website speed plays a similarly crucial role in user experience; if your landing page takes ages to load, you risk losing potential customers. That sentiment rings especially true for marketers, who understand that every second counts in keeping users engaged. Let’s examine how these three platforms perform regarding speed and reliability, which heavily influences user satisfaction and conversion rates.
Instapage's Speed and Performance Advantages:
- Fast load times optimized with advanced caching technologies
- CDN integration ensuring global performance enhancements
- Mobile responsiveness that loads swiftly on any device
- Robust analytics offerings to monitor and improve performance
How Forms.app Stacks Up in Speed and Performance:
- Lightweight design promoting quick load times for forms
- User-friendly interface ensuring efficient performance
- Quick integration capabilities with common platforms
Elementor’s Strong Performance Points:
- Page optimization options like lazy loading images
- A wide range of add-ons to enhance page speed
- Built on WordPress, benefiting from its robust performance
In the realm of speed and performance, Instapage emerges prominently as the ideal choice for marketers who value creativity and rapidity. With exceptional technology backing its speed, it provides the efficiency required to keep users engaged. Forms.app, while effective in its domain, primarily shines in form management rather than overall landing page speed. Elementor showcases commendable performance but can vary significantly based on the WordPress environment. Thus, for marketers focused on reliable speed and optimal conversions, Instapage remains a standout option.
User Experience: Usability and Learning Curve
Approaching any new tool can leave users feeling uncertain, but rest assured—each of these platforms offers intuitive solutions that cater to both beginners and seasoned marketers. Instapage boasts a comprehensive onboarding process that familiarizes users with its powerful features, providing ample support documentation and tutorials. Forms.app delivers a straightforward setup, ensuring that anyone can dive into customizing forms without overwhelming technical jargon. Elementor attracts users with its visual building interface, making the design process feel almost effortless. Regardless of your experience level, these platforms offer user-friendly environments that foster growth and comfort, easing the learning curve for all users. Expect to transition from novice to proficient in no time, each tool paving the way towards mastery.
Support Options: Who’s Got Your Back?
Imagine each platform's customer support as steadfast companions, ever ready to assist you on your marketing journey. Instapage provides dedicated support through chat, email, and an extensive knowledge base, ensuring users can quickly find answers to any questions. Forms.app excels in offering FAQ resources along with responsive support to guide new users. Elementor also stands tall with vibrant community forums and robust documentation to foster a supportive learning environment. Each platform recognizes the importance of assistance and actively engages in providing necessary support channels, ensuring that users feel confident navigating their tools.
Analyzing Price Points: Value Considering Your Needs
Navigating the pricing landscape can be daunting, but understanding the value of each platform helps you make informed decisions. Instapage offers various plans tailored to different levels of usage, making it accessible for businesses of all sizes. Forms.app provides affordability, especially for those needing basic form management, creating an attractive option for startups. Elementor keeps things flexible with free options as well as premium plans for advanced features. As users explore these offerings, it’s vital to determine which features align best with their specific requirements. By weighing the cost against potential gains in conversions and customer engagement, you can make a well-rounded decision.
In summary, while each platform brings its unique strengths to the arena of landing page builders, the right choice hinges upon your individual needs and marketing objectives. Perhaps you prioritize robust features, exceptional support, or budget-friendly options. What remains clear is that Instapage, with its capacity to deliver relevant landing page experiences, is inherently designed to empower marketers seeking to enhance conversions, brand trust, and customer loyalty. Don’t hesitate to explore your options—consider taking Instapage for a spin with a free trial or demo to see how it can transform your landing page efforts.
