How Forms.app vs. ClickMeeting vs. Instapage stack up against each other
Compare Instapage with Forms.app and ClickMeeting to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Forms.app, and ClickMeeting – Which One Fits Your Needs Best?
Choosing a landing page builder can feel much like picking the perfect companion for a grand adventure. Each option brings its own unique strengths to the table, ready to help you conquer the online marketing realm. Today, we will explore three noteworthy contenders: Instapage, Forms.app, and ClickMeeting. This comparison aims to shed light on what each platform has to offer, allowing you to make an informed decision based on your specific goals and needs. Just as a superhero team unites its members' powers for the greater good, the right landing page builder will harness its features to boost your marketing efforts and skyrocket your conversion rates. Imagine your website like a bustling carnival. Wouldn't you want every ride (landing page) to beckon visitors with vibrant displays and optimized performance? Opting for the right tool is critical. So, let's dive into this showdown and discover how these three platforms stack up against one another! Keeping a friendly tone throughout, we'll reveal insights that will guide you along the journey of creating impactful landing pages with ease and confidence.
Meet the Competitors in Our Showdown
In the left corner, we have Instapage, the powerhouse renowned for empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. Its focus on customization and optimization has made it a popular choice among experts in the field. In the right corner, we have Forms.app, a relative newcomer to the game that sets itself apart with simplicity and intuitive design. It focuses on streamlining form creation, allowing you to craft effective landing pages without the fuss. And finally, in the center of the ring, we have ClickMeeting, a platform initially designed for webinars but now vying for your attention in the landing page space. Its seamless integration with virtual meetings is impressive, making it an attractive option for online events. Together, these three are well-positioned to meet the diverse needs of marketers, entrepreneurs, and business owners. As we dissect their features, speed, usability, and more, you're bound to uncover the options that align with your objectives. Who will win the round? The comparisons will reveal all!
Round One - Feature Showdown: Who Offers the Best Tools?
Template Variety and User-Friendliness: The Initial Battle
Considerations for feature variety are crucial when selecting a landing page builder. Each platform offers its own unique templates designed to cater to different marketing goals. Forms.app is known for its minimalist templates, which are appealing to users who prefer straightforward designs. Its templates are easy to customize, offering users a pleasant experience when entering the world of landing page creation. ClickMeeting, on the other hand, provides templates optimized for event promotion, allowing users to effectively market their webinars with engaging visuals. However, while ClickMeeting excels at creating fun and engaging event pages, it lacks the extensive variety seen in dedicated landing page builders. Instapage shines here, offering an extensive library of customizable templates tailored towards maximizing conversions. Each template is designed with best practices in mind, ensuring users have a solid foundation to build upon. Furthermore, with its drag-and-drop interface, Instapage makes it incredibly easy for any user, regardless of technical expertise, to create stunning landing pages quickly. Ultimately, while Forms.app and ClickMeeting have notable qualities, Instapage's comprehensive selection of customizable templates solidifies its position at the forefront of feature variety.
Instapage: Your Go-To for Customization and Conversion Focus
Instapage’s standout features provide marketers with powerful tools to create customized landing pages that convert. With an impressive array of widgets, A/B testing capabilities, and dynamic text replacement, this platform puts a premium on enhancing user experiences and boosting conversion rates. Users are able to reunite their creativity with their marketing strategies effectively, crafting pages that resonate with their target audiences. By focusing on brand consistency, Instapage enables marketers to tailor their designs to specific customer segments, thus increasing brand trust and fostering customer loyalty. The analytics dashboard provided by Instapage is another noteworthy tool, allowing marketers to track and optimize their performance accurately. Additionally, the inclusion of collaboration features means teams can work together seamlessly to refine every aspect of each landing page. As a partner in success, Instapage empowers users with the resources they need to not just create a page, but to build a funnel that nurtures leads. Instapage is more than just a tool - it's a strategy-oriented solution required for marketers looking to maximize their online presence and conversions.
Round Two - Speed and Performance: The Race to Quick Load Times
Speed and performance are vital metrics in the competitive landscape of landing page builders. In today's fast-paced digital world, users expect instant gratification. Slow loading times can deter potential customers faster than a closing curtain at the end of a show. When we compare the speed of our contenders, a playful analogy comes to mind: Would you rather wait impatiently in a long queue for your morning coffee or breeze in and grab it to go? That's the difference you'll experience with these builders. Instapage boasts an impressive average loading time, ensuring users are greeted with their beautifully crafted pages in the blink of an eye. Forms.app also stands out in this category by delivering efficient load times, allowing creators to access their forms and landing pages with minimal lag. ClickMeeting, although primarily structured for virtual meetings, offers quick access to its landing page features. However, due to the added complexities of webinar integration, it may not match the absolute swift performance of Instapage.
Instapage Advantages in Speed and Performance:
- Lightning-fast loading times enhance user experience and reduce bounce rates
- Optimized for mobile devices to ensure smooth performance across all platforms
- Efficient integration with various marketing tools, maintaining speed
- Regular updates keep the platform running smoothly and efficiently
Forms.app Advantages in Speed and Performance:
- Minimal lag in accessing forms, ensuring quick user interaction
- Lightweight design keeps page load times rapid
- Simplicity allows users to create fast-loading pages easily
ClickMeeting Advantages in Speed and Performance:
- Quick access to event promotional pages
- Efficient integration with meeting scheduling enhances performance
- Provides reliable performance during live events
Overall, each platform demonstrates merit in terms of speed and performance. However, Instapage shines as the best choice, effortlessly combining quality with rapid loading times. This ensures that visitors can engage with your content without frustrating delays.
Round Three - Usability and Learning Curve: Navigating with Ease
When it comes to learning curves, the emphasis should rest on user-friendliness and the onboarding process of each platform. Instapage is designed to cater to marketers of all experience levels, making it easy to get started while providing advanced tools for seasoned pros. Its user interface is intuitive, ensuring newcomers can dive in without feeling overwhelmed. Meanwhile, the wealth of resources and tutorials available helps users grasp the platform’s capabilities confidently. Forms.app embraces the ‘less is more’ philosophy, making it an excellent option for those seeking simplicity. Users can create beautiful forms and landing pages without needing extensive training, as the platform guides them step-by-step. ClickMeeting may require some acclimatization, primarily due to its webinar-focused features. New users might spend a bit more time navigating the screen, but the useful tutorials available reduce the learning time significantly. Regardless of your starting point, all three platforms ultimately prioritize user experience, making it easier than ever to create stunning landing pages.
Round Four - Support Team: Your Helpers on the Journey
In any adventure, having a reliable support squad is invaluable, so let's take a moment to explore the assistance each platform offers. Instapage prides itself on responsive support, providing chat, email, and extensive documentation to users. Their team is readily available to help troubleshoot any issues, ensuring marketers can focus on creating rather than resolving technical problems. Forms.app features a responsive team that prioritizes customer inquiries, as well as resourceful community forums that allow users to share tips and tricks. In contrast, ClickMeeting offers robust support, particularly for users engaging in webinars. Although they provide diverse support options, the focus often tilts toward event management-induced inquiries. Each platform has its unique strengths in this area, catering to various user needs.
Round Five - Pricing and Value: The Cost Factor
Price is always a crucial consideration in the selection process, and understanding the pricing structures is essential to ensuring you get the best value. Instapage usually sits at a higher price point, reflecting its extensive capabilities and robust features. However, for businesses looking to significantly boost conversions, this investment often yields substantial returns over time. Forms.app, on the other hand, offers a competitive pricing model aimed at those requiring simplicity and efficiency while keeping costs low. Lastly, ClickMeeting has tiered pricing models tailored for webinar solutions, which may be ideal for many businesses in that niche. It's essential to weigh the costs against what features you value the most. Reaching the right balance between cost and functionality can bring significant strategic advantages that meet your marketing goals.
In conclusion, while each of these platforms boasts its strengths, the ultimate choice depends on your unique needs and goals. Whether you prioritize feature variety, support, usability, or pricing, remember that your decision should align with what you value most in a landing page builder. For professional marketers, Instapage stands out as the top choice, but all options have something to offer. Why not take Instapage for a spin with a free trial or demo? You may discover the perfect fit for elevating your marketing efforts and driving conversions.