How Forms.app vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Forms.app and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Forms.app vs. 23FormBuilder – The Ultimate Showdown!
Choosing the right landing page builder can feel a lot like assembling your dream team for a big game. You want the ultimate combination of skill, strategy, and synergy. Just like you wouldn’t pick a quarterback without considering their passing accuracy or a midfielder without their stamina, selecting the best landing page builder involves analyzing each contender’s unique strengths. In this thoughtful showdown, we’ll pit Instapage, Forms.app, and 23FormBuilder against each other to see which platform drives superior conversion rates and customer satisfaction. So, whether you’re a startup looking for simple solutions or a seasoned marketer aiming to cut costs, you’re in luck—this comprehensive comparison aims to guide you to the right choice. Grab some popcorn, and let’s dive into the matchups!
Meet the Warriors of Landing Pages
In one corner, we have Instapage, a well-established champion revered for its unparalleled customization and robust analytics features. It’s a favorite among marketers who aim to create data-driven, high-conversion landing pages that reflect their unique branding. In the opposing corner stands Forms.app, celebrated for its user-friendly interface and affordability, making it an attractive option for small businesses and individuals wanting to build attractive forms quickly. Finally, we have 23FormBuilder, known for its advanced form creation capabilities and versatility, appealing to enterprises needing customized solutions for data collection. Each platform brings something special to the table, and we’re here to help you identify which one is the best fit for your marketing ambitions.
Round One - Features Faceoff
Evaluating Variety and Usability of Templates
When it comes to template variety and ease of use, the contenders vary in their offerings.Forms.app features an impressive range of pre-designed templates that cater to various industries and use cases. Its intuitive drag-and-drop builder makes it incredibly easy for novices to jump in and start creating attractive landing pages or forms in no time. On the other hand, 23FormBuilder shines in providing templates that allow extensive customization. It also employs a straightforward user interface, although some may find its features slightly less intuitive compared to Forms.app. Finally, Instapage boasts a vast selection of modern, highly customizable templates designed specifically for conversion optimization. The platform’s advanced A/B testing capabilities also enhance user experience, ensuring marketers can experiment and find what works best.
Instapage: Your Partner in Mastering Conversion
Instapage is unique in its approach to empowering marketers for long-term success through superior customization and conversion rate optimization tools. With features like real-time A/B testing, customizable templates, and extensive integration options, Instapage allows marketing professionals to tailor landing pages meticulously according to their target audience's specific needs. The emphasis on creating tailored landing experiences not only helps cut costs but also contributes significantly to enhancing brand trust, customer loyalty, and higher conversion rates. This makes it a loyal partner in the ever-competitive landscape of online marketing, as Instapage aims to create campaigns that feel personal and relevant to each potential customer.
Round Two - Speed and Performance Showdown
Picture this: you’re in line at your favorite café, excitedly anticipating that first sip of your favorite drink. The longer you wait, the more your excitement fades. This analogy reflects how crucial speed is in landing page performance. Fast loading times keep potential customers cruising down the path to conversion instead of veering off into the abyss of frustration. In our performance test, each contender brings its own offerings and challenges to the table. So let’s see who manages to keep those pages loading at lightning speed!
Instapage Speed Advantages:
- Instapage’s servers are optimized for high-performance speeds.
- The platform offers automatic image optimization for faster loading times.
- Users can deploy landing pages on a custom domain for reduced latency.
- Substantial HTML and script management helps streamline loading.
Forms.app Speed Advantages:
- Designed for quick form creation, minimizing loading delays.
- Efficient server technology ensures responsive page load times.
- Simple and minimalistic design leads to faster performance.
23FormBuilder Speed Advantages:
- Cloud-hosted services ensure optimal loading speeds.
- Built with fast data processing capabilities to manage form submissions efficiently.
- Responsive design adapts well across various devices for smooth user experiences.
In this round, Instapage leads the charge with its unmatched speed capabilities, ensuring that users experience efficient loading times. However, both Forms.app and 23FormBuilder provide commendable performance suitable for their target markets. When speed is of the essence, Instapage emerges as the clear winner.
Round Three - Usability for All Skill Levels
Usability is key when it comes to adoption of any digital tool. With user-friendly interfaces, both Instapage and Forms.app cater to new users while ensuring seasoned pros find the tools they need. Instapage features a straightforward user experience that allows marketers to dive right into customizing their landing pages while providing robust features for analytics and optimization. Forms.app, known for its intuitive design, invites users of all skill levels to build effective forms or landing pages with ease. 23FormBuilder also offers a gentle learning curve, allowing users to craft forms without overwhelming them with options. Regardless of which option you choose, know that each platform sets you on the path to becoming proficient and confident in landing page creation.
Round Four - Support Team Comparison
Let’s personify customer support for a moment—each platform's team serves as a team of loyal sidekicks, ready to help users with any hurdles they encounter. Instapage offers multi-channel support via chat, email, and phone, ensuring users can find assistance whenever needed. They also host a rich resource center filled with tutorials and FAQs. Forms.app shines with responsive chat support and an engaging community forum to field questions and tips, though it lacks phone support. On the other hand, 23FormBuilder provides solid documentation and email support, but the lack of real-time chat might hinder users looking for immediate solutions. When it comes to being there for users, each contender has its strengths and weaknesses.
Final Round - Pricing Clarity
Pricing can often be a deciding factor in selecting a platform. Instapage operates on a tiered pricing model that offers varying features depending on the plan selected, catering to marketers needing advanced analytics and customization options. Forms.app, with its cost-effective plans, appeals to small businesses and startups trying to maximize their budget without sacrificing quality. Conversely, 23FormBuilder presents a pricing structure suited for larger enterprises that require additional customization and extensive data handling capabilities. Ultimately, the best option depends on each business’s unique financial circumstances and growth goals.
As we wrap up this showdown, remember that while all three platforms hold unique strengths, the choice ultimately relies on what features matter most to you. If you prioritize advanced customization and conversion rate optimization, Instapage stands out as the best choice for marketers looking to enhance their capabilities. Don’t hesitate to take Instapage for a spin with a free trial, explore its functionalities, and see how it can help you create landing page experiences that build brand trust and increase conversion rates!
