How Forms.app vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Forms.app and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Forms.app and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Vita escalate lead generation efforts and client engagement with Instapage

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Netradyne drives higher results with Instapage

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Forms.app vs. 10Web – Which One Comes Out on Top?

Choosing the right landing page builder is much like assembling an all-star team for a championship game. Each player has unique skills, and when they come together, they can create an unbeatable strategy. In the world of digital marketing, Instapage, Forms.app, and 10Web each bring something special to the table, making them contenders for your attention. This guide aims to dissect their offerings, explore their strengths, and determine which platform can truly elevate your marketing campaign. You'll find this comparison not only insightful but also enjoyable, tailored to help you make an informed decision that suits your marketing objectives. Whether you seek robust customization tools, an abundance of templates, or seamless integration capabilities, stay tuned to see how these contenders stack up. By the end of this article, you’ll have a clear view of the best fit for your particular needs in crafting high-performing landing pages.

Meet the Competitors: The Marketing Heavyweights

In this digital arena, we have three formidable players: Instapage, Forms.app, and 10Web. Each brings its strengths, aiming to provide marketers with unique solutions to create compelling landing pages that drive conversions. Instapage has carved out its niche as a platform focused on landing page optimization and customization, with powerful features designed to enhance conversion rates. Forms.app, on the other hand, shines in creating streamlined forms and surveys, allowing users to capture leads efficiently within their landing pages. Lastly, 10Web offers a more comprehensive suite of tools that integrates both landing pages and web development, appealing to users seeking an all-in-one solution. This trio serves different needs, making the comparison both exciting and diverse, as professionals weigh their options in optimizing their online marketing efforts. With this friendly rivalry in mind, let's jump into the first round of comparisons!

Round One - Feature Showdown: Diving into Functionality

Template Variety and User Experience: Who Takes the Lead?

When it comes to landing pages, having a variety of templates is crucial for crafting eye-catching and effective designs. Instapage boasts an extensive library of high-quality templates tailored for various industries, enabling you to craft the perfect landing page quickly. Users often praise its intuitive drag-and-drop interface, which makes it easy to customize any aspect of a template, from layout to fonts and colors. In contrast, Forms.app offers a more limited selection but emphasizes simplicity, making it easy for users to create functional forms that can seamlessly integrate into their landing pages. 10Web shines with its diverse offerings as well, presenting a blend of designs that appeal to developers and marketers alike. However, it primarily focuses on enhancing the overall website-building experience rather than specializing in landing pages. The consensus is clear: if template variety and ease of use are your top priorities, Instapage is likely your best bet.

Instapage: The Gold Standard for Personalization and Conversions

Instapage sets itself apart as a powerhouse for marketers striving for high conversion rates. With its advanced customization options, users can design landing pages that match their brand's aesthetics perfectly. The platform provides A/B testing capabilities that allow marketers to experiment with different elements to see what resonates most with their audience, ultimately driving better results. Instapage's multitude of integrations ensures that you can connect your landing pages with your favorite marketing tools seamlessly, enhancing your workflow and increasing your team's productivity. By focusing on delivering relevant landing page experiences, Instapage empowers marketers to reduce costs while significantly boosting conversions, fostering brand trust and customer loyalty. This positioning makes it not just a tool, but a true partner in your marketing journey, especially for those who prioritize detailed analytics and actionable insights.

Round Two - Speed and Performance: Timing is Everything

Think of website speed as the fast lane in the highway of user experience. Just as drivers prefer to avoid traffic, online visitors expect swift loading times that set the stage for a positive browsing journey. A brief delay can lead to frustration, causing potential customers to abandon your site. Therefore, selecting a landing page builder that prioritizes speed is paramount. Like waiting in line for your favorite coffee can occasionally dampen your excitement for that morning brew, slow loading pages can sour user engagement.

Instapage Performance Perks:

  1. Highly optimized for fast loading times, ensuring quick user engagement
  2. Performance monitoring tools help identify slow pages for improvements
  3. CDN (Content Delivery Network) integration for global accessibility
  4. Lightweight design elements that load in an instant

Forms.app Performance Highlights:

  1. Fast form submission processes to enhance user experience
  2. Simple design that allows for quick loading times
  3. Efficient back-end processes with minimal delays

10Web Performance Features:

  1. Built-in optimization tools for faster page performance
  2. Hosting options that enhance overall site speed
  3. Responsive designs that load efficiently on all devices
  4. Integration with caching plugins for improved load times

In evaluating the speed and performance of all three platforms, Instapage consistently emerges as the champion. By prioritizing quick loading times and offering tools to monitor and enhance performance, it leads in the user experience category. While Forms.app and 10Web offer commendable features for speed, they tend to focus more on their core functionalities rather than on swift page experiences. Ultimately, the need for speed favors Instapage, ensuring that your users never have to face those frustrating loading delays.

Round Three - Usability: Navigating User Friendliness

Usability remains a cornerstone for any landing page builder, especially for users just entering the digital marketing space. Each of these platforms warmly welcomes newcomers, with interfaces designed for intuitive navigation and ease of use. Instapage provides helpful tutorials and a user-friendly dashboard, making it accessible for marketers of all skill levels. Users appreciate the ability to quickly navigate through various templates and features without feeling overwhelmed. Similarly, Forms.app prides itself on its straightforward and lean design, making it the ideal choice for those who prioritize simplicity. It may not have as many customizable features as Instapage, but its user experience is sleek and uncomplicated. Finally, 10Web balances user-friendly tools with advanced functionalities, appealing to both novices and more experienced users alike. Irrespective of where you begin, the journey towards mastering any of these platforms is smooth and supportive, allowing you to build expertise along the way.

Round Four - Customer Support: The Backup Crew

When using a landing page builder, access to reliable customer support can be vital to your success. Think of these support teams as loyal sidekicks who are always on standby to assist. Instapage offers a robust support system, including live chat, email options, and an extensive knowledge base filled with articles to answer common queries. Their customer support team is known for being responsive and helpful, ensuring users can swiftly resolve any issues they encounter. Forms.app provides a similar level of support, although it primarily leans on its email communication channel and an FAQ section. Its light touch in direct support may be insufficient for those needing immediate assistance. Conversely, 10Web delivers a comprehensive support experience, offering live chat, email, and a community forum for users to engage with each other. While support is essential for all three platforms, Instapage’s proactive assistance stands out, ensuring its users feel confident every step of the way.

Round Five - Pricing Strategies: Who Offers the Best Deal?

Pricing structures can often influence your decision when choosing between landing page builders. Instapage offers various pricing tiers that cater to both budding entrepreneurs and established businesses, while duly reflecting its expansive feature set. The value provided by its premium functionalities often justifies the cost, especially for those focused on serious conversion management. Forms.app stands out for its competitive pricing, particularly appealing to budget-conscious users seeking simplicity without sacrificing essential features. Lastly, 10Web has diverse plans that promise flexibility for different user needs, though its more extensive functionalities can drive costs up. Analyzing these pricing structures will ultimately help you decide which platform aligns best with your financial goals and overall marketing strategy. Remember that while all three platforms hold unique advantages, your choice should be dictated by the features you value most in a landing page builder.

As we wrap up this friendly showdown, we've navigated the strengths and weaknesses of Instapage, Forms.app, and 10Web. While each contender has its merits, it's crucial to remember your unique needs and goals matter most. What may be essential for one marketer might be minimal for another. Whether you prioritize template variety, speed, usability, or customer support, your selection should ultimately align with your vision. Given the impressive performance and focus on conversions that Instapage offers, particularly for those keen on maximizing their marketing efforts, it's well worth considering. Don’t forget to take advantage of the free trial or demo, allowing you to experience all that Instapage brings to the table firsthand.

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