How FormKeep vs. Landingi vs. Instapage stack up against each other
Compare Instapage with FormKeep and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. Landingi – A Showdown of Landing Page Builders
Choosing a landing page builder can feel a bit like assembling the ultimate dream team for a blockbuster movie. Each contender brings unique talents to the table, ready to dazzle with their special effects and charm. In this digital arena, we pit three superheroes of landing page design against each other: Instapage, FormKeep, and Landingi. While they all aim for the same goal—creating stunning, high-converting landing pages—each offers a distinct flavor of features and capabilities. So, whether you’re looking to boost your conversions or create a seamless user experience, stay with us as we explore which platform stands head and shoulders above the rest. This analysis will not only spotlight their strengths but also highlight what you can expect when you engage with each provider. After reading this, you’ll feel like a marketing wizard, ready to conquer the world of landing pages with your newfound knowledge.
Meet the Contenders: Instapage, FormKeep, and Landingi
In this digital arena, Instapage, FormKeep, and Landingi are fierce competitors, each carving out a niche in the landing page landscape. First up is Instapage, widely recognized for its emphasis on conversion rate optimization and user-friendly drag-and-drop interface. Marketers love it because it empowers them to reduce costs while growing conversions and delivering highly relevant landing page experiences. FormKeep joins the fray as a versatile form builder that excels in capturing leads and driving engagement, making it an excellent choice for marketers focused on data collection and lead generation. Meanwhile, Landingi presents itself as the go-to choice for those who prioritize ease of use and an extensive library of templates. Each tool brings its own strengths to the table, promising to cater to both novices and seasoned professionals. As we dive deeper into their features, performance, and support, you'll see how each contributes uniquely to the art of landing page creation.
Feature Face-Off: A Closer Look at Capabilities
Template Variety and Usability: Who Takes the Crown?
When it comes to feature sets, the variety and usability of templates are critical for marketers on the go. FormKeep offers a streamlined approach with customizable templates that are easy to adapt for different campaigns. However, this might come at the cost of fewer design options. Landingi boasts an impressive range of templates, all crafted with modern aesthetics, allowing marketers to select from 200+ designs. This makes it easy for users to find the perfect look without significant effort. On the other hand, Instapage stands out with its extensive library of over 500 customizable landing page templates, designed specifically for optimization. Users can tweak anything from layouts to images with a few clicks, making it the go-to choice for marketers keen on creating unique pages that resonate with their target audience. Overall, while all platforms offer robust features, Instapage’s emphasis on customization and variety positions it as a favorite among professionals looking for flexibility and performance.
Instapage: The Partner in Conversion Success
Instapage takes pride in being more than just a landing page builder; it serves as a partner in your marketing success. Its suite of features is designed to optimize conversion rates effectively. From A/B testing capabilities that allow users to experiment with different designs to advanced analytics that provide insights into user behavior, Instapage delivers the tools needed for achieving real results. Marketers can adjust landing pages based on performance metrics and audience responses, which fosters an environment for constant improvement. Additionally, the platform's seamless integration with third-party tools expands its capabilities, allowing for a full-fledged marketing ecosystem. Instapage doesn't just help to create beautiful landing pages; it empowers marketers to gain deeper insights and make data-driven decisions, cultivating brand trust and customer loyalty in the long run.
Speed and Performance: The Race is On
Imagine racing to your favorite coffee shop, only to find a long line snaking out the door. That's how customers feel when landing pages load slowly! The speed and performance of your landing page can make a world of difference in user experience. All three platforms serve up robust solutions, but how do they truly stack up? This is where we'll dive into their performance metrics and see which contender takes the crown when it comes to speed.
Instapage Advantages:
- Quick loading times due to optimized infrastructure
- Built-in image compression to enhance performance
- Advanced caching mechanisms for faster page serving
- Mobile responsiveness that ensures speed across devices
FormKeep Advantages:
- Lightweight interface that loads quickly for users
- Fast form submission speeds to capture leads instantly
- Reliable uptime ensuring your landing pages are always online
Landingi Advantages:
- Efficient hosting that minimizes lag times
- Optimized for mobile to ensure quick access
- Regular performance monitoring to keep loading times minimal
- Quick template loading for rapid page creation
In conclusion, the speed and performance of Instapage, FormKeep, and Landingi all have their merits. However, Instapage's focus on optimized infrastructure and advanced caching puts it at the forefront in delivering swift and seamless landing page experiences. With such capabilities, it's no wonder that users trust Instapage to keep their conversions soaring.
User Experience: A Friendly Welcome Awaits
Entering the world of landing page builders need not be daunting. Our three contenders strive to create a warm and welcoming experience for users of all backgrounds. Instapage offers extensive tutorials and a user-friendly drag-and-drop editor that invites newcomers while providing advanced features for seasoned marketers. FormKeep boasts an intuitive interface that's easy to adapt to, making it simple for anyone to create forms and landing pages without prior technical knowledge. Landingi excels with an overly simplified setup process, helping users launch their pages with minimal fuss. Regardless of where you begin your journey, each platform embraces you with open arms, promising to guide you toward mastering landing page creation and conversion optimization.
Support Services: Your Trusty Sidekicks
Customer support is paramount in ensuring a smooth user experience, and each of our contenders brings its own flavor of assistance to the table. Instapage offers 24/7 support via chat and email, featuring an extensive knowledge base that users can rely on for quick answers. FormKeep's support team is known for its responsiveness, offering assistance through chat and email, along with a vibrant community forum where users can engage and learn from each other. Landingi also provides great support options, including email and chat, along with detailed documentation to help users navigate the platform. Each platform truly acts like a trustworthy sidekick, standing ready to clarify any confusion and assist with technical inquiries.
Pricing Plans: Balancing Cost and Value
Pricing for landing page tools varies widely, so it’s essential to choose a plan that meets your needs. Instapage offers customized pricing based on the features selected, making it appealing for both startups and larger enterprises looking for tailored solutions. FormKeep provides straightforward plans with clear limitations, catering specifically to businesses that need simple lead capture mechanisms. Landingi has a range of pricing options that cater to various budget sizes, with basic plans that allow for essential features and advanced plans offering enhanced capabilities. Ultimately, while all platforms have their unique pricing structures, Instapage's adaptability in catering to different business scales often provides the most significant value for serious marketers.
As we wrap up this comparison of Instapage, FormKeep, and Landingi, it’s clear that each platform has its own strengths tailored to different user needs. Your perfect fit largely depends on your specific goals and budget constraints. If you’re focused on delivering a high-quality, customizable experience that fosters brand loyalty and conversion rates, then Instapage is hard to beat. Encourage your exploration by considering a trial or demo of Instapage; it might just be the hero your landing page strategy has been waiting for.
