How FormKeep vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with FormKeep and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. Fluent Forms – Which One Will Take the Crown?
Choosing the right landing page builder can feel a bit like assembling the ultimate dream team for your marketing strategy. You want a platform that not only looks good on paper, but also provides the right tools to maximize your campaigns' potential. Just as superheroes combine their unique strengths for a common goal, each of these platforms—Instapage, FormKeep, and Fluent Forms—offers distinct advantages. Dive into this comparison to find out which contender has the features, support, and pricing that aligns with your goals, whether you're aiming to reduce costs, grow conversions, or deliver highly relevant experiences that boost brand trust and loyalty. As we embark on this journey, keep your marketing aspirations in mind; we'll help you decide which platform can propel your success in the competitive digital arena.
Meet the Contenders
In the left corner stands Instapage, a powerful landing page platform known for its unmatched focus on conversion optimization and customization. Designed specifically for marketers, Instapage helps businesses create beautiful landing pages that effectively engage visitors. It’s a favorite when aiming for heightened conversion rates without breaking the bank. Its competitors, FormKeep and Fluent Forms, enter the ring with unique advantages of their own. FormKeep is popular for its form handling capabilities and straightforward integration options, making it a solid choice for bespoke forms that gather valuable insights. In contrast, Fluent Forms is a versatile and easy-to-use forms plugin popular among WordPress users, boasting a variety of tools to simplify the form creation process. As we prepare to examine their features, performance, usability, and pricing, remember that each of these platforms has its own strengths worth exploring.
Round One - Feature Showdown
Analyzing Template Variety and User-Friendliness
When it comes to features, variety, and user-friendliness, the competition heats up. Instapage shines with its extensive library of high-converting templates designed to cater to various industries and use cases. Using the drag-and-drop editor, even those without coding skills can create stunning pages within minutes, thus ensuring quick delivery for urgent campaigns. FormKeep, while less focused on landing pages, provides several customization options specific to forms, such as unique templates and field options. This makes it easy to create tailored forms that drive engagement and gather insights. On the other hand, Fluent Forms features an impressive array of templates that integrate seamlessly with WordPress, giving users flexibility and efficiency in gathering leads and data. While all three platforms prioritize usability, Instapage's focus on conversion-oriented designs helps users create effective pages faster, setting it apart from the competition.
Instapage: The Go-To Tool for Customization and Conversion
Instapage goes beyond being just another landing page builder; it’s a strategic partner in achieving marketing success. Marketers can harness a plethora of customizable templates, diverse widgets, and robust A/B testing tools to optimize conversion rates effectively. Its drag-and-drop functionality allows for precise edits, ensuring that every landing page can be perfectly aligned with the brand's identity and goals. What sets Instapage apart is its sophisticated analytics dashboard, providing valuable insights into user behavior and conversion metrics. Armed with this feedback, marketers can adapt their campaigns swiftly to improve performance, thereby fostering better brand trust and customer retention. Instapage empowers teams to design personalized marketing experiences that resonate with audiences while driving them toward desired actions. In an increasingly competitive landscape, choosing Instapage can mean the difference between a strong visitor experience and an average one.
Round Two - Speed and Performance Analysis
As we step into the next round, let's highlight how speed impacts user experience. Think of it as standing in line at the coffee shop—you want your caffeine fix quickly, right? Landing pages that load slowly can lead to frustrated visitors, high bounce rates, and potentially lost conversions. The faster your landing pages load, the better your chance of keeping those interested visitors engaged. Each of our contenders has a different approach to speed and performance, which is critical for maintaining user satisfaction and achieving marketing goals.
Instapage Strengths:
- Lightning-fast loading times due to optimized page structures
- Advanced caching features that significantly improve performance
- Content delivery network (CDN) integration for global reach
- Regularly updated infrastructure to ensure high-speed experiences
FormKeep Strengths:
- Simple form integrations that don't bog down performance
- Fast response times for form submissions
- Lightweight coding to keep loading times quick
Fluent Forms Strengths:
- Optimized for WordPress, leading to fast form loading
- Minimalistic design that promotes quick user interactions
- Efficient handling of form data to prevent delays
- Responsive design that works smoothly on various devices
In conclusion, while all three platforms offer respectable speeds and performance, Instapage consistently stands out as the top choice for marketers seeking rapid page load times, enabling them to deliver high-quality user experiences that maintain engagement and maximize conversion potential.
Round Three - Ease of Use and Learning Curve
Navigating landing page builders shouldn't feel overwhelming, and ease of use is an essential factor for both beginners and seasoned professionals. Instapage makes onboarding a seat-at-the-table experience by guiding users through its intuitive interface with clear design elements. Marketers can easily familiarize themselves with the platform's capabilities and quickly create stunning landing pages without extensive training. FormKeep focuses primarily on form creation, making it simple for users to integrate forms into existing websites with minimal effort. On the flip side, Fluent Forms offers a user-friendly interface tailored specifically for WordPress users, ensuring that anyone familiar with WordPress will feel right at home. Each platform has a solid selection of tutorials and resources available, empowering users to develop their skills progressively. Overall, these platforms cater to novices and experts alike, providing comprehensive support that paves the way for successful implementations.
Round Four - Customer Support Team
Imagine the customer support teams as your trusty sidekicks, always available to answer questions and troubleshoot issues. Instapage excels with its dedicated support channels, including live chat and responsive email support, ensuring that users have access to real-time assistance when they need it the most. FormKeep provides helpful email support along with a diverse knowledge base for users seeking instant answers to common queries. Fluent Forms benefits from the WordPress community as well, offering extensive documentation and active forums where users can find help and share experiences. While all three platforms demonstrate commitment to customer service, Instapage’s extensive support options add an extra layer of confidence for users looking for timely guidance.
Round Five - Cost Comparison and Pricing Structures
Pricing can be a significant factor in deciding which platform to utilize for landing pages and forms. Each of the contenders has its unique pricing model that caters to different project demands. Instapage provides a tiered subscription model that aligns with marketing budgets, ensuring businesses can find a plan that fits their needs while accessing powerful features. FormKeep operates on a pay-as-you-go pricing strategy, making it ideal for users who require flexibility based on their project needs. Conversely, Fluent Forms offers competitive pricing, especially for WordPress users, as it provides a one-time payment option alongside ongoing subscription plans. Understanding these pathways can help decision-makers assess which platform can deliver the best long-term value based on unique needs and campaign goals.
Ultimately, this friendly showdown reveals that while each platform has unique strengths, the choice rests in your hands based on your specific requirements and aspirations. Whether you prioritize expansive templates, speedy performance, or outstanding support, all contenders have merits worth considering. Instapage shines particularly brightly, offering the tools and infrastructure necessary for marketers to reduce costs, grow conversions, and elevate the overall landing page experience, enabling you to boost brand trust and customer loyalty. Testing Instapage through a free trial or demo can be a wise step toward realizing its full potential.
