How FormKeep vs. Elementor vs. Instapage stack up against each other
Compare Instapage with FormKeep and Elementor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. Elementor – A Comprehensive Showdown
Choosing the right landing page builder is much like assembling a dream team of superheroes for your marketing arsenal. Each contender brings unique strengths to the table. Instapage, FormKeep, and Elementor represent a trio of powerful options to help marketers realize their ambitions. In this article, we will navigate the intricate landscape of landing page creation, exploring the features, performance, usability, support, pricing, and overall effectiveness of these platforms. By the end, you will be armed with insights that will help you pick the perfect tool to enhance your marketing efforts while also understanding how Instapage empowers marketers to reduce costs, grow conversions, and deliver landing page experiences that increase brand trust, customer loyalty, and conversion rates. Let’s jump right in and discover which platform stands tall in the arena of landing page builders.
Meet the Contenders: A Quick Overview
In the left corner, we have Instapage, famously known for its advanced customization features and robust analytics tools. Instapage specializes in optimizing landing pages that not only attract but also convert visitors into loyal customers. Next up is FormKeep, a platform that excels in collecting leads and integrating smoothly with various applications to streamline your workflow. Finally, there's Elementor, a favorite among WordPress users, known for its versatile page-building capabilities and beautiful templates. Together, these three platforms represent a diverse range of functionalities that cater to different marketing needs. What sets them apart? Let's dig deeper into their features and figure that out.
Feature Comparison: A Deep Dive into Essentials
Evaluating Template Variety and User Experience
When it comes to template variety, Instapage offers a rich library of customizable templates that cater to various industries and purposes. Their drag-and-drop editor is intuitive, allowing users to create stunning landing pages without any coding knowledge. In contrast, FormKeep focuses on a minimalist design approach, allowing users to set up forms quickly and efficiently, but it lacks extensive customization options that some users might desire. Meanwhile, Elementor lives up to its reputation with countless templates that are not only aesthetically pleasing but also responsive across devices. However, the learning curve can be a bit challenging for beginners due to its complex features. Overall, while each platform delivers unique functionalities, Instapage shines brightly with its user-friendly interface and extensive customization options.
Instapage: The Champion of Customization and Conversion Rates
Instapage stands out as a robust tool dedicated to helping marketers create high-converting landing pages. With its unparalleled customization features, users can craft pages that are tailored to their specific audience, incorporating elements like dynamic text replacement, A/B testing, and real-time analytics. This level of personalization goes a long way in enhancing user engagement and ultimately driving conversion rates. Furthermore, Instapage allows marketers to integrate seamlessly with other marketing tools and CRM systems to streamline lead management. Instapage doesn’t just serve as a page builder; it acts as a partner in driving marketing success by delivering relevant landing page experiences that increase brand trust and customer loyalty.
Speed and Performance: The Race for Load Times
Just as a barista whipping up your favorite coffee knows that speed is also essential, so too do landing page builders need to ensure swift loading times. Poor performance can lead to user frustration and abandonment. Every second counts, and ensuring that your landing pages load swiftly can make a world of difference in retaining visitors and converting leads.
Instapage Performance Advantages
- Instapage utilizes a fast loading infrastructure that minimizes wait times for users.
- Optimized for mobile, ensuring that landing pages perform well across devices.
- Integrated A/B testing allows marketers to quickly identify what works best, improving loading efficiency.
- Custom code capabilities enhance performance without sacrificing speed.
FormKeep Performance Advantages
- Simple and quick setup for forms ensures a speedy user experience.
- Integrations are designed to enhance performance without delays.
- Minimalist approach to design provides streamlined functionality.
Elementor Performance Advantages
- Uses advanced techniques like caching to improve loading times.
- Optimized for various hosting environments to maximize speed.
- Provides a variety of performance-related plugins to enhance speed even further.
In conclusion, when measuring the speed and performance of these three builders, Instapage maintains a notable edge due to its infrastructure specifically tailored to optimize page load times. However, FormKeep offers simplicity and efficiency, while Elementor provides exceptional features that cater to performance enhancement.
Usability and Learning Curve: Which One Welcomes You?
Usability can often be the deciding factor in choosing the right platform. Instapage offers a clean and simple interface that is perfect for beginners while also providing advanced features for seasoned marketers. FormKeep utilizes a straightforward, form-centric approach that requires minimal configuration, making it suitable for users looking for basic functionalities. Elementor, while visually stunning with its drag-and-drop interface, may present a steeper learning curve due to its myriad of features and integrations. However, Elementor also offers a rich ecosystem of tutorials and guides, which can ease the transition for new users. Overall, Instapage strikes a balance between ease of use and powerful features, making it an appealing option for marketers of all skill levels.
Support: Who’s in Your Corner?
Think of support as your trusty sidekick, ready to assist whenever challenges arise. Instapage provides a range of support options, including live chat and comprehensive tutorials, ensuring users feel confident using their platform. FormKeep offers a more limited set of support resources, primarily focusing on email assistance and a basic knowledge base. In contrast, Elementor excels with its extensive community forums and numerous resources, including video tutorials and FAQs that are incredibly valuable for users seeking help. While all platforms offer customer support, Instapage and Elementor truly shine in this area, providing robust resources that facilitate user success.
Pricing Breakdown: Finding the Best Fit
Pricing is always an important consideration when selecting a landing page builder. Instapage operates on a subscription-based model with various plans tailored to meet the needs of different users and businesses, allowing scalability as your marketing efforts grow. FormKeep has a different approach, offering lower-cost options geared toward users needing basic lead capture without advanced features. Elementor offers a freemium model, which allows users to start for free but might require an upgrade to unlock the full range of features. It's essential to evaluate your specific needs and budget when choosing, as each platform brings distinct advantages.
Ultimately, while Instapage, FormKeep, and Elementor each have their strengths, the optimal choice depends on what features are most important to you. Whether you value extensive customization, basic functionalities, or advanced features, consider what aligns best with your marketing goals. Don't forget to take advantage of the free trials available, especially from Instapage, to discover firsthand how it can revolutionize your landing page strategy.
