How FormKeep vs. ClickFunnels vs. Instapage stack up against each other
Compare Instapage with FormKeep and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. ClickFunnels – Who Will Take the Crown?
Choosing a landing page builder can feel a lot like selecting the perfect ingredients for your favorite recipe. Each option brings its own unique flavor, and the right combination can lead to delicious outcomes—like increased conversions and customer loyalty. In this showdown, we're comparing three culinary contenders in the online marketing kitchen: Instapage, FormKeep, and ClickFunnels. While they each offer varying approaches to creating effective landing pages, one thing is for certain: a well-crafted landing page can significantly reduce costs and enhance conversion rates. In this article, we'll dissect their features, performance, usability, and support, providing you with the insights you need to make an informed decision.
Meet the Competitors: A Brief Overview
Here they are, stepping into the digital arena: Instapage, FormKeep, and ClickFunnels. Each platform comes with its distinctive flair, setting out to serve marketers with the best tools for crafting landing pages that convert. Instapage is renowned for its comprehensive customization features, allowing marketers to refine every detail to boost performance. On the other side, FormKeep specializes in building forms that integrate seamlessly into pages, ideal for lead nurturing. Then there's ClickFunnels, famous for its all-in-one sales funnel building capabilities, perfect for those looking to streamline their entire sales process. With friends like these in the competitive landscape, it’s essential to understand how they stack up against each other in the quest for landing page supremacy.
Round One – Features Duel: Who Packs the Best Punch?
Template Variety and User-Friendliness: A Closer Look
When it comes to template variety and ease of use, having access to a diverse selection of pre-made designs can save time and enhance the design experience. Instapage shines in this area by offering hundreds of professionally designed templates that cater to various industries and purposes. Their intuitive drag-and-drop interface makes customization a breeze, allowing marketers to create stunning pages without coding knowledge. Contrast this with FormKeep, which focuses primarily on forms rather than extensive landing page templates, providing limited options compared to Instapage. ClickFunnels, while offering some attractive templates, leans heavily on its sales funnel approach, meaning its landing pages can sometimes feel templated. Ultimately, while each platform has its strengths, the broad variety of customizable templates in Instapage positions it as the strong contender in this phase of the competition.
Instapage: The Conversion Optimization Champion
Instapage stands out brilliantly in the realm of customization and conversion optimization. By providing dynamic features, A/B testing capabilities, and advanced analytics, Instapage empowers marketers to tailor landing pages that not only look great but also drive results. Users can create personalized experiences for different audience segments, which fosters brand trust and encourages customer loyalty. The robust set of tools enables marketers to test various strategies and improve conversion rates efficiently, allowing the business to thrive. The platform is more than just a landing page builder; it is an essential partner in achieving marketing success, ensuring teams can deliver relevant experiences that resonate with their target audiences.
Round Two – Speed and Performance Smackdown
Now that we’ve had our feature face-off, let’s shift gears to speed and performance. Imagine waiting in line at a coffee shop: a sluggish queue can put a damper on your day. Similarly, slow-loading landing pages can severely impact user experience and potential conversions. Users expect instantaneous access, and when they don't get it, they are likely to abandon the page. To maintain competitive advantage, your landing page builder needs to perform efficiently without hiccups.
Instapage: Speed Advantages
- Lightweight designs that ensure rapid load times.
- Advanced content delivery networks (CDN) for global performance.
- Automatic image optimization for faster uploads.
- Consistently high performance even during peak traffic.
FormKeep: Speed Advantages
- Minimalist approach that simplifies loading processes.
- Efficient form submissions that reduce server load times.
- Responsive design that ensures quick access across devices.
ClickFunnels: Speed Advantages
- Optimized sales funnels that enhance loading efficiency.
- Pre-built templates designed for rapid performance.
- Integrated analytics to track load performance data.
In this round on speed and performance, Instapage clearly demonstrates its commitment to ensuring that users don’t face unnecessary delays. Fast load times can be a game-changer for keeping visitors on the page and can significantly improve conversion rates compared to the competition.
Round Three – Usability and Learning Curves: The User Experience Challenge
A positive user experience can make all the difference when picking a landing page builder. Each platform has its own approach to usability, and a gentle learning curve encourages both novices and seasoned marketers to excel. Instapage’s user-friendly interface and intuitive tools allow newcomers to create and optimize pages without much hassle. In contrast, FormKeep, while simple, can feel limited for those needing robust features. ClickFunnels, though powerful, has a steeper learning curve due to its extensive sales funnel capabilities, which can overwhelm new users. Overall, Instapage strikes a balance, making it easy for everyone to navigate its functionalities while still catering to advanced users who seek growth.
Round Four – Customer Support: The Sidekick Superstars
As with any tool, having robust customer support is akin to having a reliable sidekick by your side. Each platform offers different levels of customer assistance. Instapage provides support through live chat, email, and an extensive knowledge base, empowering users to find solutions quickly. FormKeep leans towards efficient email support but lacks the extensive resources others provide, which can lead to longer wait times for solutions. ClickFunnels boasts a vibrant community and comprehensive tutorials, alongside email and chat support, yet some users report that response times vary significantly. The level of support can play a crucial role in your overall success, and Instapage excels in providing timely and accessible assistance.
Round Five – Pricing Structures: The Cost Factor
Understanding the pricing structures of each platform allows users to evaluate which service offers the best value. Instapage has several pricing tiers designed to meet diverse needs, ensuring that startups to large enterprises can find an appropriate fit. FormKeep is generally less expensive due to its focus on form creation but offers a more limited feature set. ClickFunnels is known for its premium pricing, often justified by its extensive capabilities and all-in-one approach. It's important to assess what features are essential to your marketing strategy to find the best match for your budget.
In conclusion, the choice between Instapage, FormKeep, and ClickFunnels ultimately hinges on individual needs and priorities. Each platform possesses unique strengths that cater to different marketing strategies. Yet, Instapage shines as an exceptional landing page builder by empowering marketers to reduce costs, grow conversions, and deliver tailored experiences. For those interested in an unparalleled landing page experience, taking Instapage for a test drive with a free trial or demo offers a practical way to explore its offerings firsthand.
