How FormKeep vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with FormKeep and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. BenchmarkONE – A Showdown of Landing Page Builders
Choosing a landing page builder can feel like assembling an all-star team for a championship game in marketing. Each platform brings unique skills, strengths, and strategies to the table, promising to score high on conversions and brand trust. In this face-off between Instapage, FormKeep, and BenchmarkONE, we aim to explore the attributes of each contender. Engaging and effective landing pages are crucial for successful marketing campaigns, and picking the right tool can set you up for lasting success. Here, we'll provide key insights into each landing page builder's performance, ease of use, customization features, and pricing. Whether you're a seasoned marketer looking to switch platforms or a newbie setting up your first campaign, this guide is crafted to assist you in making an informed decision.
Introducing Our Friendly Rivals
Meet our three contenders in this digital arena: Instapage, FormKeep, and BenchmarkONE. Each of these platforms offers distinctive features that cater to different marketing needs, creating friendly competition. Instapage stands out with its powerful customization capabilities, designed for marketing professionals who want to optimize conversions. FormKeep excels with its straightforward form management solutions, perfect for users who prioritize simplicity and ease of integration. Lastly, BenchmarkONE provides an all-in-one solution, blending email automation and CRM tools with landing page capabilities, making it an attractive choice for those seeking consolidated marketing efforts. Throughout this article, we will dissect the unique offerings and standout attributes of each builder, so you can find the right match for your marketing strategy.
Round One - Feature Showdown: What's in the Toolbox?
Template Selection and User Experience Comparison
When it comes to landing pages, diverse template offerings and user-friendliness can be the ticket to building effective marketing strategies. FormKeep presents a range of basic templates that satisfy users looking for quick setups. Its simplicity is an appealing feature, especially for users less familiar with design tools. However, it may lack the variety for those aiming for more creative or unique designs. In contrast, BenchmarkONE provides a wider variety of templates that allow for customization, but some users may find its interface slightly overwhelming with numerous options. Instapage, on the other hand, shines brightly in this category, boasting an extensive library of high-converting templates. Its drag-and-drop editor not only simplifies the design process but offers innovative features like A/B testing and personalization, which can dramatically enhance the user experience. Therefore, while all platforms have their merits, Instapage arguably leads the pack in feature richness and user-friendly design.
Instapage: Your Go-To Platform for Customization and Maximizing Conversions
Instapage is more than just another landing page builder; it serves as a strategic partner in enhancing marketing success. This platform's unparalleled customization options allow for tailored landing page experiences, making it possible to resonate with diverse audience segments. Marketers can create pages that reflect their brand identity and echo their campaign goals. The wide array of templates, combined with its robust A/B testing capabilities, enables rigorous experimentation and optimization. As a result, users can fine-tune their landing pages to discover what resonates most with their target market. This, in turn, facilitates a significant enhancement in conversion rates. Moreover, Instapage arms marketers with a toolkit to reduce costs while bolstering brand trust and customer loyalty, establishing itself as a leader in the landing page landscape.
Round Two - Speed and Performance: The Race Against Time
In this fast-paced digital world, website speed is akin to the first sip of coffee that kick-starts your day; every second counts! A slow-loading landing page can lead to potential customers bouncing away before they've even had a chance to engage. In this round, we will look closely at how each platform performs at speed and efficiency.
Instapage Advantages:
- Optimized for fast loading times, ensuring users remain engaged.
- CDN integration to enhance speed by distributing content geographically.
- Automatic image optimization features that reduce loading delays.
- Offers a streamlined experience that minimizes latency during peak traffic.
FormKeep Advantages:
- Lightning-fast form submissions that keep visitors interested.
- Minimalistic approach leads to faster loading times for landing pages.
- Integrates well with third-party tools without slowing down performance.
BenchmarkONE Advantages:
- Fast loading pages that drive user engagement.
- Efficient CRM integration allows for minimal delays in page rendering.
- Cloud-based hosting increases speed without additional user effort.
Ultimately, speed and performance can significantly impact user experience and conversion rates. After comparing all three contenders, it's evident that Instapage offers superior performance features that enhance loading times and overall usability. For marketers wishing to maximize efficiency without compromising engagement quality, Instapage is clearly the better choice.
Round Three - Navigating Usability and Learning Curve
Navigating through landing page builders should feel like a leisurely stroll through a park, rather than a frustrating maze. Each platform has its approach to onboarding new users. FormKeep's simplicity is its greatest asset, making it an excellent choice for those new to landing pages. The platform’s straightforward interface allows for quick learning, so even beginners can create landing pages without much hassle. BenchmarkONE offers an extensive set of features, but this can be a double-edged sword given its learning curve, which might take longer for newcomers to decipher. Conversely, Instapage provides resources such as tutorials and community support, easing users into the platform efficiently. While the experience might vary, all three platforms aim to ensure that users feel empowered and capable of leveraging their tools. Ultimately, with focused efforts and proper resources, everyone can achieve competent mastery over their chosen platform.
Round Four - A Support System Worth Having
Customer support can make or break your experience with a platform, acting like the trusty sidekick in your superhero saga. Instapage offers robust support channels, with options like live chat, email assistance, and a comprehensive knowledge base. Their community forums are vibrant and filled with helpful users sharing tips and strategies. On the other hand, FormKeep is known for its responsive email support and user-friendly documentation. While it lacks a live chat option, users appreciate its rapid turnaround time. BenchmarkONE also provides commendable support, featuring live chat, phone support, and a rich online library, although some users report varied satisfaction with response times. With each platform offering ample support channels, the decision boils down to individual needs for immediacy and detail.
Round Five - Evaluating Pricing and Value Plans
Pricing can be a vital factor when selecting your perfect landing page builder. FormKeep typically offers the most budget-friendly options, making it a practical choice for startups and those testing the waters. However, while cost-effective, users might find the features somewhat limited. On the contrary, BenchmarkONE employs a more premium pricing model, reflecting its extensive features and CRM integration. While users benefit from a comprehensive toolkit, this might not fit everyone's budget. Instapage enters the ring with competitively tiered pricing plans, each reflecting its advanced features such as A/B testing and high-converting templates. Although it may seem a higher initial investment, the potential for increased conversions can justify the cost in the long run.
In conclusion, your ultimate choice hinges on your specific needs and budget with regard to landing page builders. While each contender has its strong points, if you're seeking comprehensive features, advanced customization capabilities, and a supportive user community, Instapage stands out as the premier option. So why not dive in and give Instapage a spin through their comprehensive free trial? Investing the time in exploring their offerings could lead to significant growth in conversions, brand trust, and user engagement.
