FormKeep vs. Instapage: choose the right tool to elevate your website creation experience
Transitioning from FormKeep to Instapage allows you to deliver ad-to-page experiences to visitors. With an intuitive drag-and-drop builder, experimentation, optimization, reporting, and growth tools — you have everything you need to create ad-relevant landing pages that convert.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Deciding Between Instapage and FormKeep: A Comprehensive Comparison
In the realm of digital marketing, having the right tools is crucial for success. Landing pages play a pivotal role in campaigns, making the choice of a platform to create them all the more important. This article aims to provide an objective comparison between two major players, Instapage and FormKeep. Both platforms offer unique features designed to boost conversions and assist marketers, but there are distinct differences that could influence your decision. From ease of use to pricing strategies, we will explore each aspect to help you make an informed choice tailored to your specific marketing needs.
Introducing Instapage and FormKeep
First up, we have Instapage, designed primarily for marketers looking to optimize their landing pages for maximum conversion rates. Instapage boasts a user-friendly interface paired with powerful features for personalization, making it a standout option in the market. On the other hand, FormKeep is focused on form handling, providing a valuable service for users who need to collect data efficiently. Each platform attracts a different type of user based on its distinct strengths, but both are commendable options for effective online marketing strategies. Whether you're looking to enhance brand loyalty or improve conversion rates, understanding these platforms is vital.
User Experience: The Challenge of Simplicity
Navigating FormKeep: A Structured Experience
FormKeep offers a straightforward interface, making it relatively easy for users to navigate and set up forms. Its simplicity is an advantage for those who may not have advanced technical skills. Users can quickly manage form submissions and establish integrations with various tools. However, while its user experience is decent, it lacks some of the customizability that many marketers crave for crafting specific landing page experiences.
Instapage: Tailored for Everyone
In contrast, Instapage shines brightly in the area of ease of use. Designed with marketers in mind, the platform enables users—regardless of their technical expertise—to craft tailored landing pages swiftly. The drag-and-drop interface, coupled with an extensive library of templates, empowers users to create engaging and unique landing page experiences without needing coding knowledge. This level of versatility ensures that even those without a tech background can effectively utilize Instapage for their campaigns.
Evaluating Speed and Efficiency
When it comes to performance and customization, both platforms offer unique strengths. Instapage provides marketers the ability to personalize their landing pages through advanced A/B testing features. This capability allows users to compare various versions to determine which resonates better with their audience. Meanwhile, FormKeep focuses primarily on form functionality and speed in data collection, which may serve specific use cases effectively. However, the depth of personalization and creative freedom on Instapage significantly outshines FormKeep's more rigid offerings.
Integration Pathways
- Instapage integrates seamlessly with many popular marketing tools such as Google Analytics, HubSpot, and WordPress.
- FormKeep offers integrations but may not have as comprehensive support for third-party applications.
- Consider the tools you already use and which platform aligns better with those systems.
Insights and Analytics: Understanding Performance
Marketers thrive on data, and both platforms provide some level of analytics, but Instapage lifts the bar with comprehensive dashboarding capabilities. With real-time insights into engagement metrics, you can track how your landing pages perform, which elements are driving conversions, and what needs adjustment. Instapage's analytics features give you the information you need to refine your campaigns and improve overall performance. In contrast, FormKeep provides basic data about form submissions but lacks the in-depth performance-tracking features that many marketers find invaluable for achieving their goals.
Speed should never be underestimated in online marketing. Instapage focuses extensively on page loading speeds, ensuring that users’ landing pages load quickly. Slow-loading pages can significantly deter potential customers and impact conversion rates negatively. Instapage optimizes their pages for speed, contributing to improved user experience and customer trust.
Support and Community: An Ongoing Relationship
Learning and Support Structures
Support is paramount, particularly when users encounter challenges. Instapage excels in its support offerings, featuring responsive customer service and an extensive knowledge base that users can tap into. Users can access webinars, tutorials, and community forums that are prevalent and active, facilitating a strong support network. FormKeep, while providing customer service, may not have the same level of response and support community, which can hinder users seeking help.
Budgeting: Which Platform Fits Your Wallet?
Value for money is an important consideration. Instapage, while generally more expensive, offers features that can justify the pricing for serious marketers. It provides advanced features and exceptional support that can significantly impact your marketing outcomes. FormKeep’s pricing is usually more affordable, making it an attractive option for small businesses or users who need basic form handling tools. However, as your marketing efforts grow, investing in a more robust option like Instapage may yield better returns in terms of conversion rates.
Analyzing the Cost: What's the Best Fit?
Assessing the financial commitment is crucial. Instapage offers a variety of pricing plans, including a free trial that allows users to explore features before committing. FormKeep similarly provides its own pricing structure that suits casual users looking to manage forms, but might lack the full suite of features professional marketers seek. Evaluating what each plan includes will be vital in determining which platform aligns with your marketing ambitions.
In terms of overall value and capability, Instapage positions itself as the go-to solution for marketers who value comprehensive functionalities and can leverage data-driven insights to achieve higher conversions. This potential for growth through improved features justifies the investment for many marketing teams compared to the straightforward functionalities of FormKeep.
Conclusion: Making an Informed Choice
After exploring both platforms, it's clear that each has its strong points. Instapage stands out for marketers focused on optimizing landing pages and improving conversion rates through robust customization, analytics, and support. FormKeep has its merits, especially for users who prioritize simplicity in form collection. If your aim is to strengthen brand loyalty and foster better relationships through user-engaging landing pages, Instapage may be the platform that meets your needs more closely. Ultimately, choosing between the two platforms depends on your specific marketing objectives.
In summary, selecting the appropriate platform is vital for achieving your marketing goals. Instapage offers a competitive edge for those looking to enrich their landing page experiences, drive conversions, and build customer trust. If you're ready to take the plunge, consider trying Instapage. Having a hands-on experience can truly inform your decision better than anything else.
