How Formidable Forms vs. Unbounce vs. Instapage stack up against each other
Compare Instapage with Formidable Forms and Unbounce to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formidable Forms vs. Unbounce – The Ultimate Landing Page Showdown
Imagine choosing a landing page builder is like assembling your dream team of superheroes. Each has its unique abilities, strengths, and quirks. Just as you'd carefully select heroes who complement each other, marketers must evaluate their options: Instapage, Formidable Forms, and Unbounce. This comparison will walk you through their features, speed, usability, support, and pricing, so you can find the right fit for your marketing needs. Whether you're aiming to reduce costs, enhance conversion rates, or create tailored landing page experiences, every option brings its flair to the battlefield. Today, we'll help you discover which ally deserves a place in your marketing arsenal!
Introducing the Competitors
In this corner, we have Instapage, a powerful platform known for its exceptional landing page creation abilities. Marketers appreciate its focus on reducing costs and boosting conversions through highly relevant and engaging landing experiences. Next, we have Formidable Forms, a plugin often recognized for its form-building prowess but also has tools for creating effective landing pages. Finally, we present Unbounce, a popular choice among marketers for advanced A/B testing features and easy drag-and-drop functionality. Each contender has its merits and shines in different aspects of the landing page creation process, making this comparison crucial for making an informed choice.
Round One - Feature Face-Off
Template Diversity and User Experience
When it comes to crafting successful landing pages, the variety of templates and ease of use can be game-changers. Instapage shines with its extensive library of professionally designed templates that are easily customizable, catering to various industries and marketing objectives. The intuitive drag-and-drop editor allows marketers to craft beautiful pages without any coding skills. On the other hand, Formidable Forms offers a more integrated solution, letting users create forms that can easily be embedded into landing pages but may not provide as many dedicated templates as Instapage. Unbounce, however, provides a robust set of templates and A/B testing tools, ensuring users can generate data-backed improvements quickly. Overall, Instapage leads in template variety and user-friendliness, offering marketers the chance to focus on crafting those all-important messages.
Instapage: The Champion of Customization and Conversion
Instapage stands out as an industry heavyweight in terms of customization and conversion optimization. Beyond just providing templates, it empowers marketers with features like advanced segmentation, dynamic text replacement, and integration with a plethora of marketing tools. This adaptability allows for highly targeted campaigns that resonate with specific audiences, driving better conversion rates. What’s truly impressive is Instapage’s commitment to fostering brand trust and customer loyalty. By delivering consistently relevant landing page experiences, marketers can build a solid connection with their audience, encouraging repeat business and increased engagement. In a world where first impressions matter, Instapage serves as not just a landing page builder but a strategic partner, guiding marketers towards success.
Round Two - Speed and Performance Showdown
Picture this: you’ve designed the perfect landing page, but it loads slower than a snail. This is where speed and performance come into play. The speed of a landing page can significantly impact user experience. Just like how waiting for a coffee can test anyone’s patience, slow loading pages can deter potential customers and lead to higher bounce rates. Engaging users means delivering information quickly and efficiently, which can convert casual visitors into loyal customers.
Instapage Performance Advantages:
- Optimized for fast loading speeds, ensuring users have a seamless experience.
- Utilizes robust hosting solutions that enhance reliability and speed.
- Automatically compresses images to reduce page load time without sacrificing quality.
- CDN integration for global reach to minimize latency.
Formidable Forms Performance Advantages:
- Efficient form processing speeds that contribute to quick interactions.
- Lightweight footprint, which may positively impact page loading time.
- Integrates smoothly with other optimized tools to enhance overall performance.
Unbounce Performance Advantages:
- Offers superb hosting solutions with lightning-fast load times.
- Provides robust A/B testing features that do not slow down the experience.
- Ensures mobile optimization to maintain speed on all devices.
- Utilizes responsive design principles for optimal performance across different screens.
In the speed and performance arena, Instapage takes the crown with its commitment to delivering quick loading pages that keep potential customers engaged. While all three contenders have their strengths in speed, Instapage particularly excels at ensuring that every visitor has a smooth experience, potentially translating into higher conversion rates.
Round Three - Navigating Usability
Usability is paramount when it comes to choosing a landing page builder. Each platform brings its unique flavor to the table, making it easy for users at various experience levels to jump in. Instapage welcomes new users with a user-friendly interface that guides them through the process of page creation. The array of instructional resources available minimizes the learning curve. Formidable Forms caters to users looking to build forms quickly, with straightforward functionalities that make it easy to add them to any WordPress site. Conversely, Unbounce provides a more hands-on approach, with features that appeal to seasoned marketers who want to dig deep into the customization process. Regardless of your experience, all platforms are designed to support you in your journey toward becoming a landing page expert.
Round Four - Customer Support Champions
Customer support can be likened to a superhero sidekick, always ready to assist when you need it most. Instapage offers stellar customer support through chat, email, and a comprehensive knowledge base designed to address common inquiries. Similarly, Formidable Forms provides solid support with a dedicated email support team and extensive documentation to guide users through any challenges. Unbounce goes the extra mile with live chat options and a resourceful community forum, allowing users to exchange tips and tricks. When it comes to support, all three platforms are commendable, but Instapage's emphasis on outreach makes it a solid choice for marketers seeking reliable assistance.
Round Five - Unraveling Pricing Structures
When budgeting for a landing page builder, evaluating pricing plans is essential. Instapage offers tiered pricing, adding flexibility for marketers of various sizes, allowing businesses to choose a plan that aligns with their goals. Formidable Forms provides competitive pricing primarily as a WordPress plugin, appealing to users who already utilize this platform. Unbounce also allows for flexible pricing, but some advanced features lie behind higher tiers. Understanding each platform's pricing structure helps marketers align their budget with desired features, bolstering their decision-making process. No matter the choice, it's crucial to assess what value each option brings to the table.
In conclusion, while each platform boasts unique strengths geared towards diverse marketing goals, the right landing page builder ultimately depends on your specific needs. Whether you prioritize customization, speed, usability, support, or budget, each choice reflects different approaches to digital marketing solutions. For those looking to enhance conversion rates and reduce costs, Instapage emerges as a strong candidate, allowing you to experience its capabilities firsthand through a free trial or demo. Take a step forward in your marketing strategy and test what Instapage can do for your landing page success.
