How Formidable Forms vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with Formidable Forms and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formidable Forms vs. Microsoft Forms – The Ultimate Showdown
Navigating the world of landing page builders can feel like assembling your dream team of superheroes, each with their own special abilities to boost your marketing strategy. When evaluating options like Instapage, Formidable Forms, and Microsoft Forms, it’s crucial to understand what each brings to your marketing table. In this comparison, we will not only explore their unique strengths but also highlight how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. So grab your cape, and let's dive into this fascinating world of options designed for boosting conversions! Understanding the benefits of effective landing pages can transform how marketers interact with their audience, making it essential to choose the right tool for success.
Meet the Competitors: A Friendly Introductions
In the vibrant arena of landing page builders, Instapage, Formidable Forms, and Microsoft Forms stand as key players, each vying for the attention of digital marketers. Instapage has carved out a reputation as a leading platform focused on landing page design, with unparalleled customization and optimization tools that accelerate conversion rates. Formidable Forms, known for its powerful form-building capabilities, emphasizes interactivity, allowing users to create sophisticated forms that integrate seamlessly into any website. Meanwhile, Microsoft Forms offers a straightforward, user-friendly interface making it accessible for businesses looking for basic survey and form solutions without extensive technical knowledge. While these platforms may be friendly rivals, each brings its unique flair and features tailored to varied marketing needs, setting the tone for a vibrant comparison ahead.
Round One: Feature Showdown
Template Variety and Ease of Use – A Key Comparison
When it comes to templates and usability, each contender holds its ground firmly, showcasing distinctive features that appeal to different users. Formidable Forms shines in complex form-building capabilities, making it a favorite for those who want detailed data collection via customizable forms. However, its template variety is less extensive when compared to Instapage's robust library of beautifully designed landing page templates. Instapage allows marketers to quickly create and customize stunning pages, focusing on conversion optimization from the get-go. Microsoft Forms, while simpler and easier to navigate, doesn't quite match the variety of templates seen in Instapage. Each platform offers ease of use, but the depth of features available in Instapage makes it a stand-out for marketers focused on creating targeted landing pages that convert visitors into customers.
Instapage: The Customization and Conversion Champion
Instapage is regarded not just as a landing page builder but as a true partner for marketers focused on growth. With its array of customization options, it allows users to tailor landing pages intensively, ensuring that every detail aligns with their brand aesthetics and message. This level of customization is crucial for nurturing customer trust and driving conversion rates. Furthermore, Instapage's features like A/B testing, dynamic text replacement, and heatmaps provide insights into user behavior, enabling marketers to make data-driven decisions that enhance performance over time. Not only does Instapage empower marketers to grow conversions, but it also aids in delivering relevant landing page experiences. This aspect is vital for enhancing customer loyalty and brand trust, key components of a successful digital marketing strategy.
Round Two: Speed and Performance Metrics
In today's fast-paced digital world, speed is everything, and we all know the frustration of a slow-loading webpage – it’s akin to waiting for your coffee order during the morning rush! The performance of these landing page builders can significantly influence user experience and conversion rates, making this round crucial for any marketer.
Instapage – 4 Key Speed and Performance Advantages
- Blazing fast loading times, ensuring visitors quickly access landing pages.
- Optimized for mobile devices to cater to on-the-go users.
- Built-in CDN (Content Delivery Network) for global speed improvements.
- A/B testing capabilities that maintain speed while testing variations.
Formidable Forms – 3 Speed and Performance Advantages
- Overall, performs efficiently due to a streamlined interface.
- Quick form submissions to enhance user experience.
- Integrations that do not slow down performance.
Microsoft Forms – 4 Speed and Performance Advantages
- Simple interface that loads quickly for users.
- Form creation without heavy coding, promoting faster user input.
- Excel integration that allows instant data access.
- Cloud-based solutions facilitating quick updates and access.
Considering speed and performance, Instapage stands out as the platform designed specifically for landing pages, ensuring rapid load times and a seamless user experience that heavily influences conversion rates. While Formidable Forms and Microsoft Forms certainly have their advantages, particularly for their intended use cases, Instapage offers unmatched reliability when it comes to landing page performance.
Round Three: Usability and Learning Curve
Usability is a crucial factor for marketers, especially those entering the digital landscape. In this round, we celebrate how each of these platforms caters to both novices and seasoned users. Instapage’s intuitive drag-and-drop feature simplifies the design process, allowing even those without a technical background to create stunning landing pages. Formidable Forms provides quick guides and community support that ease the learning curve, making even complex forms achievable. As for Microsoft Forms, its simplistic nature offers a gentle introduction to form creation which is particularly appealing for beginners. Overall, users can expect to grow into these tools, and each platform supports learning with helpful resources and user-friendly interfaces.
Round Four: Support Structures – Who’s in Your Corner?
Think of customer support as your trusty sidekick, always ready to provide assistance when challenges arise. Each platform offers different methods of support, with Instapage featuring live chat and extensive documentation that empowers users to find solutions quickly. Formidable Forms has an active community forum alongside email support, making it easy for users to connect with fellow marketers. Meanwhile, Microsoft Forms offers robust documentation and integrated help features, ensuring users can navigate its extensive array of options. All three platforms provide different levels of support, but Instapage’s immediate assistance through live chat sets it apart as a more responsive option.
Round Five: Pricing Plans – Value for Your Needs
Pricing is always a consideration when selecting a digital tool. Instapage, while it has a more premium price tag, justifies this with unparalleled features focused on conversion optimization that support long-term growth. Formidable Forms offers a range of pricing tiers adapting to the complexity needed for different applications, making it flexible for projects big and small. Microsoft Forms is generally free for users within the Microsoft ecosystem, although it may not meet the complex needs found in marketing. Ultimately, the best value depends on your specific requirements and goals – highlighting just how important it is for marketers to choose wisely.
In our lively showdown of Instapage, Formidable Forms, and Microsoft Forms, athletes on different fields, it’s clear that each tool has its unique strengths catering to various needs. The ideal choice hinges on your specific marketing goals, with Instapage emerging as the top contender for those focused on conversion optimization and landing page customization. With so many features to explore, we encourage readers to take Instapage for a spin with a free trial or demo to experience firsthand the power of customized landing pages designed to help you win in your marketing endeavors.