How FormAssembly vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with FormAssembly and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. Formidable Forms – The Ultimate Showdown of Landing Page Builders
Choosing the right landing page builder for your marketing strategy is akin to assembling an elite squad of superheroes—each contender brings unique strengths to the table. Whether it's reducing costs, growing conversions, or crafting relevant experiences, your winning team needs to make an impact. In this epic comparison, we’ll explore the offerings of Instapage, FormAssembly, and Formidable Forms, dissecting their features, advantages, and what sets them apart. We'll ensure you find the best fit for your goals, making this decision as enjoyable as a game night with friends. So let’s dive into this friendly rivalry and illuminate the best aspects of each platform, ensuring you’re better equipped to arrive at your optimal landing page superhero. Prepare to unveil the champions that can maximize your brand trust, customer loyalty, and conversion rates while keeping your budget in check.
Meet the Competitors: Who's Who in the Landing Page Realm
Here we introduce our three main players: Instapage, FormAssembly, and Formidable Forms. These platforms are not just tools; they're essential allies for marketers seeking success in the digital realm. Instapage has made its mark as a leader in customizing landing pages that drive conversion, empowering marketers to create tailored experiences. On the other hand, FormAssembly shines with its focus on form creation and integration, allowing users to gather data seamlessly. Meanwhile, Formidable Forms offers a unique approach to form building with its intuitive interface and advanced functionalities for integrating forms into web pages. Each has carved a niche, and understanding their strengths will help you choose the best partner for your landing page ambitions. With unique features and specializations, each contender is ready to help you grow your traffic and effectively engage your audience, promising a great return on your investment.
Round One – Feature Face-Off: Who Delivers the Goods?
Template Variety and User-Friendliness: The Key Ingredients
When digging into the feature sets of these platforms, template variety and ease of use take center stage. FormAssembly earns applause for its smooth onboarding experience and straightforward form creation process. Its templates are designed for quick customization but may lack the depth of visual options some marketers seek. Formidable Forms, while user-friendly, can initially seem complex with its vast feature set, giving users great flexibility but potentially steepening the learning curve. In contrast, Instapage stands out with its vast library of beautifully designed templates tailored for high conversion rates. The drag-and-drop functionality of Instapage allows marketers to create appealing landing pages effortlessly, ensuring that even the least tech-savvy users can navigate seamlessly, transforming visions into reality. Ultimately, the right platform will depend on your needs—do you want simplicity, or do you crave the fine-tuning capabilities of advanced tools?
Instapage: The Customization and Conversion Powerhouse
Instapage isn't just another landing page builder; it’s a specialized platform designed to help marketers achieve their conversion goals. With unmatched customization options, Instapage allows for fine-tuning at every stage of the process. Users can seamlessly integrate analytics and A/B testing, ensuring every modification is geared toward boosting performance. The platform enables marketing teams to create relevant landing page experiences, which fosters trust and loyalty among customers. Instapage stands tall not only for its ability to deliver high-quality designs, but also for its commitment to helping users make data-driven decisions. Here, marketers can orchestrate landing page experiences that resonate significantly with their audience, improving conversion rates without sacrificing quality or performance. All this makes Instapage a vital partner for those looking to optimize their conversion outcomes without blowing the budget.
Round Two – Speed and User Experience: A Race to the Finish
In the digital world, speed is paramount, akin to the rush one feels waiting in line for a cup of coffee—waiting might just turn users away. A page's loading speed can greatly impact user experience and conversions. Whether your users utilize mobile devices or desktop, if your landing page doesn't load fast, you may lose them before they even see your compelling content.
Instapage Advantages:
- Outstanding page load times due to optimized assets.
- Fast, intuitive interface designed to enhance user experience.
- Robust hosting solutions that ensure minimal downtime.
- Integration with CDNs to speed up global access.
FormAssembly Advantages:
- Streamlined loading times focused on data-heavy forms.
- Responsive design for optimal mobile performance.
- Easy integration with various hosting platforms.
Formidable Forms Advantages:
- Lightweight code leading to quicker loading processes.
- Resizable forms that adjust efficiently to different devices.
- Performance-focused access to analytics tools.
In summary, speed is a crucial metric for landing page effectiveness. While all three platforms offer varying degrees of performance, Instapage emerges as the frontrunner due to its focus on speed—critical for maximizing conversions and preventing user drop-off. Choosing Instapage means prioritizing user experience and results, demonstrating its value in today’s fast-paced marketing landscape.
Round Three – Usability and Learning Curve: Navigating the Platforms
It's essential to consider how easily new users can adapt to these platforms. Each tool offers a distinct approach to usability, catering to users of varying expertise levels. FormAssembly boasts an intuitive interface that streamlines the form creation process, allowing users to quickly develop functional forms with minimal hassle. Formidable Forms might present a few more complexities due to its advanced features but offers excellent tutorial support and community resources to assist users. Instapage prioritizes ease of use in its design, making landing page creation accessible for users of all expertise levels. With detailed onboarding processes and a plethora of instructional materials, even beginners can feel comfortable maximizing the potential of their landing pages quickly. Regardless of the platform you choose, each can support your journey toward becoming a proficient landing page creator.
Round Four – Customer Support: Your Safety Net
Think of customer support as your faithful sidekick—always ready with helpful insights and solutions. Each platform offers different types of support, ensuring users have access to assistance when needed. Instapage features live chat, email support, and a curated knowledge base filled with rich resources. This combination allows users to find answers quickly or get personalized assistance when challenges arise. FormAssembly also provides robust support through email, encouraging responses in a timely manner with supplemental documentation for user guidance. Formidable Forms, while offering email support, also incorporates community forums where users can interact and share advice, creating a collaborative learning environment. All in all, reliable customer support can provide peace of mind when navigating any of these platforms—especially when you encounter a hurdle.
Round Five – Pricing Breakdown: Value for Your Money
Understanding the pricing structure of these platforms is crucial for making a savvy choice. Instapage tends to present a higher initial cost, yet its premium features emphasizing conversion rate optimization can yield significant long-term returns. FormAssembly offers varying plans, which cater to businesses primarily focused on data collection, aligning with specific needs and budgets. Formidable Forms provides flexible pricing tailored for smaller businesses seeking affordable solutions, with the potential to scale. When deciding on a platform, consider your budget and evaluate whether the corresponding features align with your objectives. It's essential to remember that investing in the right tools can save you money and time in the long run.
As this comparison wraps up, it’s important to note that while each platform has its unique sets of features and pricing, your best choice depends on your specific needs and goals. Ultimately, Instapage emerges as a stellar choice for marketers who aim to enhance conversion rates through customized landing page experiences, backed by efficient support and superior performance. Explore the offerings of each option, then consider giving Instapage a trial run—it's designed to empower marketers in revolutionizing their landing page effectiveness.
