How FormAssembly vs. Elementor vs. Instapage stack up against each other
Compare Instapage with FormAssembly and Elementor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. Elementor – The Showdown of Landing Page Builders
Imagine choosing your marketing toolset like selecting the perfect trio of superheroes to conquer the digital space. You want power, flexibility, and reliability by your side. In this fierce competition, we spotlight three formidable contenders: Instapage, FormAssembly, and Elementor. Each has its strengths and appeals, making them popular choices among marketers looking to maximize their online presence. As we analyze these platforms, think of them as different characters in your marketing journey, each bringing a unique set of abilities to the table. Whether it's powerful customization capabilities or user-friendly features, our countdown will guide you to discover which one suits your needs best. Fasten your seatbelt as we dive deep into their core functionalities, user experience, support systems, and much more, ultimately revealing how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.
Meet the Competitors: A Brief Overview
In one corner, we have Instapage, known for its flexibility and comprehensive optimization tools. This platform shines with its extensive template library, A/B testing features, and seamless integration capabilities with various marketing tools. On the other hand, FormAssembly enters the ring with a focus on data collection and form-centric solutions. This platform is particularly favored by businesses looking to streamline their lead generation processes. Lastly, Elementor, a popular WordPress plugin, revolutionizes the way creators approach web design with its drag-and-drop interface that empowers users to build stunning pages effortlessly. Each of these platforms has carved a niche in the ever-expanding digital landscape, making them worthy opponents in the quest for the ultimate landing page builder. Let's explore their features in detail, starting with an examination of their offerings for templates and usability.
Round One - Feature Face-Off
Template Diversity and User-Friendliness Compared
When it comes to template variety and ease of use, Instapage truly stands out. It boasts hundreds of professionally designed templates that cater to a wide array of industries, enabling marketers to launch campaigns quickly. With an intuitive drag-and-drop interface, users can customize their landing pages without any coding knowledge. FormAssembly, while more limited in templates, excels in creating forms that can be seamlessly integrated into existing pages. Its user interface is straightforward but not as visually appealing as Instapage. Elementor, being a WordPress-centric tool, offers an impressive selection of templates as well, especially for those familiar with the WordPress environment. Its customization options are vast, and while it may have a steeper learning curve, the level of design freedom it provides is exceptional. However, Instapage's combination of ease and visually striking templates makes it a go-to choice for many marketers looking to create impactful landing pages swiftly.
Instapage: Your Ultimate Partner in Customization and Conversion Success
Instapage is not just a platform; it's a conversion optimization powerhouse. Marketers leveraging Instapage enjoy unmatched customization tools that enable them to create highly personalized landing pages tailored to specific audiences. Its A/B testing features empower users to experiment with different designs and content, optimizing each campaign for peak performance. Furthermore, Instapage seamlessly integrates with various marketing tools, allowing businesses to streamline their operations while focusing on what truly matters: generating conversions. This platform simplifies the landing page creation process while dramatically increasing the chances of appealing to potential customers. With its commitment to helping marketers reduce costs and boost conversions, Instapage stands as a formidable ally in the digital marketing arena.
Round Two - Speed and Performance Assessment
Now, let's explore the vital aspect of speed and performance, as these factors play a crucial role in user experience. Slow-loading pages can contribute to high bounce rates, which can thwart even the best marketing strategies. Think of a slow-loading page like a barista taking too long to prepare your coffee – it can be frustrating and lead to a lost customer. Therefore, every marketer wants a landing page builder that prioritizes loading speed to maintain user engagement. Let's see how our contenders measure up in this arena.
Instapage's Speed Advantages:
- Optimized for fast loading times and minimal latency.
- Utilizes a lightweight framework that enhances page speed.
- Regular performance updates to ensure optimal speeds.
- Advanced CDN (Content Delivery Network) integration for faster delivery.
FormAssembly's Speed Benefits:
- Efficient form loading times for better user engagement.
- Minimalist design that allows quick form submissions.
- Lightweight code structure enhancing performance.
Elementor's Speed Features:
- Built with performance optimization in mind, yet can be heavy with extensive plugins.
- Offers features to clean up excess CSS and JavaScript.
- Page optimization tools for improved load speeds.
- Compatibility with caching plugins for enhanced performance.
In this round, Instapage takes the crown for its exceptional speed and performance, ensuring users don’t have to wait long for pages to load. While FormAssembly and Elementor have their strengths, their features don't quite match the optimized speed that Instapage provides.
Round Three - Ease of Use and Learning Curve
Usability can significantly impact the onboarding experience for new users. All three platforms offer a degree of user-friendliness, but each has its nuances. Instapage is tailored for marketers of all levels, making it easy for beginners to navigate while providing advanced features for seasoned experts. FormAssembly focuses on straightforward data collection, so it maintains a simple layout conducive for users seeking quick form solutions. Elementor, while powerful, may require a bit more time to master, especially for those unfamiliar with WordPress. It provides an extensive arsenal of tools but could overwhelm new users with its myriad of options. Regardless of where users embark on their journey, each platform makes strides to equip users with the necessary resources to achieve their goals.
Round Four - Support Systems: Who Has Your Back?
Customer support is critical when it comes to platforms like these. Think of support teams as loyal sidekicks, ready to assist at a moment's notice. Instapage shines with its dedicated customer support, providing 24/7 assistance through chat and email. Additionally, they house extensive knowledge bases and community resources, empowering users to find answers independently. FormAssembly offers email support and resources that can guide users through common queries. Meanwhile, Elementor boasts an active community forum and various online tutorials, though direct support may not be as responsive as the other contenders. Overall, while each provides valuable support avenues, Instapage stands out, offering a comprehensive suite of assistance that can elevate user experience.
Round Five - Pricing Structures: Balancing Cost and Value
Pricing often plays a pivotal role in the decision-making process for marketers. Instapage's pricing plans are designed to match the needs of various business sizes, making it accessible for startups and enterprises alike. FormAssembly, while slightly higher in pricing, delivers exceptional value for those focused on data management and integration. Elementor operates on a freemium model, which can be appealing to creators on a budget, but the best features come at a cost. Each platform presents its pricing structures, so it’s essential to evaluate what features are necessary for your specific goals before making a choice.
After a thorough comparison, it is evident that all three platforms possess unique strengths, but your choice ultimately hinges on your priorities. Whether speed, support, features, or price resonates more with you, it's essential to choose wisely. If reducing costs, boosting conversions, and delivering tailored landing page experiences matter to you, consider taking Instapage for a test drive through a free trial or demo. It's not just about choosing a tool; it's about finding a lasting partner in your marketing success.
