How FormAssembly vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with FormAssembly and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. BenchmarkONE – Which One Should You Choose?
Choosing the right landing page builder can feel a bit like assembling the perfect sports team. You've got to consider not just the strengths of each player, but how they fit together to achieve the ultimate win - those high conversion rates. Today, we will break down the rivalry between three popular contenders: Instapage, FormAssembly, and BenchmarkONE. Each brings its unique flavor to the marketing mix, and we'll explore how they stack up against each other in several critical areas. This comparison promises a deep dive into their features, usability, and more, helping you make the best choice for your marketing strategy. Think of it as your guide to navigating the vast world of landing page builders, so you can pick the superhero that best suits your needs. (min: 200 words, add small paragraphs in this paragraph.)
Meet the Competitors: A Quick Overview
In the left corner, we have Instapage, often hailed as the go-to solution for marketers looking to create stunning landing pages with minimal fuss. With its robust customization features and emphasis on conversion optimization, Instapage is a marketer’s best friend. In the right corner resides FormAssembly, a data collection powerhouse that excels in creating complex forms for lead generation. Finally, we have BenchmarkONE, which combines CRM capabilities with landing page tools, catering mainly to small and medium-sized businesses. Each of these platforms brings something special to the table, addressing various needs and preferences in the realm of digital marketing. Let’s dive into the details of how they perform when it matters most, focusing on the features that could sway your decision. (min: 200 words, add small paragraphs in this paragraph.)
Round One Showdown - Feature Comparison
Template Variety and User Experience
When it comes to features such as template variety and ease of use, both Instapage and BenchmarkONE have made their mark. Instapage boasts a staggering array of high-converting templates that marketers can easily customize to match their brand’s look and feel. The intuitive drag-and-drop interface minimizes the learning curve for users of all skill levels. In contrast, FormAssembly focuses primarily on form creation, offering fewer landing page templates but excels in collecting detailed customer information. BenchmarkONE provides a decent selection of templates that integrate well with its other CRM functionalities, making it an attractive option for businesses that value an all-in-one solution. Each platform has its strengths, and the best choice ultimately depends on whether you prioritize ease of use or specific features. (min: 200 words, add small paragraphs in this paragraph.)
Instapage: Where Customization Meets Conversion Success
Instapage takes landing page creation seriously, positioning itself as not just a tool for building pages but as a partner in success. With its powerful customization features and focus on conversion optimization, Instapage enables marketers to tailor their pages for maximum impact. The platform offers A/B testing, dynamic text replacement, and integrations with various marketing tools that help create relevant experiences for visitors. This targeted approach leads to increased brand trust and greater customer loyalty, directly contributing to higher conversion rates. If achieving optimal results is your goal, Instapage provides not only the necessary tools but also the insights to refine your strategies over time. (min: 200 words)
Round Two: Speed and Performance Analysis
In this digital age, speed is key. Just as a quick cup of coffee can kick-start your day, a fast-loading landing page can convert casual browsers into committed customers. Picture standing in line at your favorite cafe waiting far too long - it's frustrating! The same applies when a landing page takes too long to load. This round will explore how each platform stacks up in terms of speed, ensuring you can serve your customers a swift, seamless experience. Performance can directly impact your conversion rates, so let’s see who comes out on top. (min: 200 words, add small paragraphs in this paragraph.)
Instapage Advantages: The Speed Champions
- Pages built with Instapage typically load faster than those built with the competitors.
- Optimized for performance to minimize bounce rates, especially on mobile devices.
- Infrastructure designed specifically for landing pages, focused on speed.
- Continuous updates and improvements enhance loading times.
FormAssembly Advantages: Speedy Data Handling
- Fast form submissions ensure quick data collection.
- Optimized backend processing to handle heavy data loads efficiently.
- Responsive design translates into quick access on various devices.
BenchmarkONE Advantages: Reliable Performance
- Utilizes solid infrastructure for dependable speed.
- Loading times are competitive for users within the CRM interface.
- Responsive designs tailored for various devices and screen sizes.
After comparing speed and performance, it’s clear that Instapage stands out as the best choice for marketers seeking rapid landing page creation without sacrificing quality. Speed often translates to improved user experience, and Instapage delivers that in spades. Their commitment to optimization ensures that your landing pages can convert visitors into customers effectively. (min: 200 words)
Round Three: Usability and Learning Curve
The learning curve can often dictate whether a marketer feels confident using a new tool. Thankfully, each platform puts some effort into welcoming new users. Instapage features an intuitive interface that helps users hit the ground running. Comprehensive tutorials and support resources guide newcomers as they navigate the setup process. FormAssembly provides a straightforward interface for creating forms, but users may find the learning curve slightly steeper when trying to implement landing pages. BenchmarkONE is robust yet designed with simplicity in mind, offering a balance that suits both beginners and specialists. Students of digital marketing will find their way here with ease, regardless of which platform they choose. (min: 200 words, add small paragraphs in this paragraph.)
Round Four: The Support Squad
Customer support can be the unsung hero of any platform, providing assistance when challenges arise. Instapage offers a variety of support options including chat, email, and extensive documentation to troubleshoot any issue. FormAssembly features dedicated support representatives to help users with more complex needs, while also maintaining a helpful knowledge base. On the other hand, BenchmarkONE provides users access to support via chat and email, and their community forum is a great place to gather insights from fellow users. Each team comes ready to assist, ensuring you have the backup needed while navigating your digital marketing endeavors. (min: 200 words, add small paragraphs in this paragraph.)
Round Five: Pricing Structures and Value
As choices abound, understanding the pricing structure is essential for finding the best value for your organization. Instapage generally offers tiered pricing plans designed to cater to a variety of business needs, with a focus on providing excellent return on investment for marketers. FormAssembly utilizes a subscription model based on the features you need, often appealing to organizations looking for extensive data collection capabilities. BenchmarkONE’s pricing aims at small to medium businesses with a manageable entry-level cost and essential features for CRM needs. Taking the time to compare these options can guide you toward the best fit depending on your budget and goals. (min: 200 words)
In conclusion, while each of these platforms boasts its own strengths, choosing the right one boils down to individual requirements and preferences. Instapage shines with its focus on conversion optimization, ease of customization, and superior performance, making it an ideal choice for marketers eager to reduce costs and grow conversions. Whatever your unique needs may be, we encourage you to explore the free trial or demo available at Instapage. Try it out yourself and see how it can empower your marketing efforts, enhance brand trust, and build customer loyalty effectively. (min: 200 words)
