How FormAssembly vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with FormAssembly and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. 1&1 Website Builder – The Ultimate Showdown
Choosing a landing page builder can feel like assembling your dream team of superheroes, where each character brings their unique powers to the table. This decision is crucial for marketers looking to maximize impact in their campaigns. After all, a well-crafted landing page can turn curious visitors into loyal customers. In this article, we will pit Instapage, FormAssembly, and 1&1 Website Builder against each other to see which one emerges victorious. By the end of this comparison, you will have a clear understanding of what each platform offers and how Instapage empowers marketers to reduce costs, grow conversions, and create engaging landing page experiences that enhance brand trust and customer loyalty.
Enter the Contenders: A Brief Overview of the Players
As we introduce our three competitors, think of them as enthusiastic athletes ready to go head-to-head in the digital arena. Instapage has made a name for itself in the world of landing page optimization with its customizable templates and analytics features. FormAssembly, on the other hand, shines with its robust data collection capabilities and form integration options, making it a favorite for businesses looking to gather insights. Finally, 1&1 Website Builder stands out with an all-in-one website creation experience, enabling users to establish an online presence with ease. This trio of tools will be examined for their strengths, weaknesses, and overall value to marketers seeking to enhance their online performance.
Round One - Feature Showdown: Who Does It Best?
Template Variety and User-Friendliness: Side-by-Side Analysis
When it comes to template variety and ease of use, each platform has its distinct offerings. Instapage boasts a library of over 200 customizable templates designed specifically for conversion optimization. These templates are not just aesthetically pleasing; they are optimized with best practices in mind, making it easier for marketers to launch effective campaigns. The user interface is intuitive, allowing even those with minimal technical knowledge to create stunning landing pages quickly. Conversely, FormAssembly focuses more on forms than templates, offering customizable forms that can seamlessly integrate with various apps. While the interface is user-friendly, it may require a bit more familiarity with form design to fully utilize its potential. 1&1 Website Builder shines for its drag-and-drop functionality, providing users the ability to create entire websites in a flash. Its vast template selection covers everything from personal blogs to business sites, making it versatile for different needs. However, the abundance of features can sometimes overwhelm novice users, but with a little exploration, they can unlock its full potential.
Instapage: The Premier Choice for Tailored Experiences
Instapage stands out by providing unmatched customization features and conversion optimization tools, positioning itself as more than just a landing page creator—it’s a partner in your marketing success. Users have access to advanced features such as A/B testing and heatmaps, which help in continuously refining landing pages for better performance. With Instapage, marketers can design pages that resonate with their target audience, ensuring a relevant experience that drives conversions. Not only does it offer a wealth of templates, but its editing capabilities allow for tweaking details until they align perfectly with a brand’s vision. Consider this: with Instapage, you’re not just creating pages; you’re curating experiences that build brand trust and increase customer loyalty—all crucial elements for growing your conversion rates.
Round Two - Speed and Performance: Who’s the Fastest?
Before diving into the speed and performance comparison, picture this: you're waiting in line at your favorite coffee shop, your mouth watering in anticipation. If the line moves slowly, your excitement wanes, and you may even reconsider your order. The same principle applies to landing pages; slow-loading sites can significantly reduce user engagement. Each of the three contenders has taken distinct approaches to speed and performance, which is essential for user experience and overall conversion rates.
Instapage Advantages in Speed and Performance
- Instapage’s optimized infrastructure ensures fast loading times, keeping user experience smooth.
- The platform includes built-in performance tracking to help users optimize their pages promptly.
- Global content delivery networks (CDN) enhance load times no matter where visitors come from.
- Users can avail themselves of AMP (Accelerated Mobile Pages) for mobile-specific performance boosts.
FormAssembly's Speed and Performance Features
- FormAssembly efficiently loads forms without heavy page redirects, ensuring a consistent user experience.
- The platform is built with optimized code, contributing to faster interactions.
- Data collection processes are streamlined, minimizing loading times during user submissions.
1&1 Website Builder's Speed Excellence
- Utilizes a drag-and-drop editor that produces lightweight code for faster loading.
- Offers optimized templates specifically designed for speed.
- Integration with high-performance hosting solutions ensures robust uptime and speed.
- 1&1 continuously upgrades its service infrastructure to mitigate latency issues.
In conclusion, speed and performance are essential aspects of landing page success, and while all three tools have effective mechanisms in place, Instapage emerges as the clear leader. Its features not only prioritize speed but also equip marketers with the tools they need to analyze and improve performance consistently.
Round Three - Usability and the Learning Curve
When discussing usability and learning curves, it’s vital to acknowledge the importance of a warm welcome for newcomers. Instapage excels with its user-friendly interface, providing tutorials and customer support to help users acclimate quickly. The drag-and-drop editor allows users to visually construct their pages without needing severe technical expertise. Every step of the way, they feel guided and supported, reducing the time it takes to become proficient. FormAssembly, with its form-focused design, is relatively easy for those familiar with form-building techniques. Yet, the more advanced functionalities may pose a slight learning curve for absolute beginners. Conversely, 1&1 Website Builder caters well to those entirely new to building websites, with numerous resources available to ease the learning process. Despite some features being daunting at first glance, the abundance of tutorials and support eventually lead users toward mastery of platform capabilities.
Round Four - Your Support Team: Who's Always There for You?
Picture customer support as the loyal sidekicks of each platform—always ready to swoop in and assist when needed. Instapage offers an extensive library of help resources, including webinars and guides, and backs it up with real-time chat support for immediate questions. FormAssembly also has a solid support structure, including community forums and email support, ensuring users can find help or share experiences with their peers. 1&1 Website Builder does well with 24/7 customer service via phone and live chat support, alongside a thorough knowledge base packed with useful articles. This built-in support is crucial for users, as questions and issues can arise at any time, and having reliable help at the ready can make a significant difference in user experience.
Round Five - Evaluating Value: Pricing and Plans
When evaluating pricing structures, it’s essential to consider not just the cost, but what each platform provides for that price. Instapage operates on a subscription model, with pricing varying based on features and user needs—it can be more costly than its competitors but provides extensive tools to drive conversions. FormAssembly offers a tiered pricing model based on the number of forms and responses, which can be an attractive proposition for businesses focused on data collection. Lastly, 1&1 Website Builder features competitive pricing with a focus on comprehensive website creation, which is ideal for small businesses looking for an all-in-one solution. As you navigate through these options, consider what aspects matter most to your organization, whether that be flexibility, depth of features, or overall cost. The right platform will align with your budget and ambitions.
As we wrap up this friendly comparison of landing page builders, it's clear that each platform has its merits. However, the decision ultimately hinges on your unique requirements and aspirations in the digital marketing realm. Whether you prioritize advanced features, strong support, or value for money, there’s a fit for everyone. For those who seek streamlined customization and enhanced conversion rates, Instapage stands out as a premier choice; give it a whirl with a free trial or demo and see its powerful offerings for yourself.
