FormAssembly vs. Instapage: choose the right tool to elevate your website creation experience
Transitioning from FormAssembly to Instapage allows you to deliver ad-to-page experiences to visitors. With an intuitive drag-and-drop builder, experimentation, optimization, reporting, and growth tools — you have everything you need to create ad-relevant landing pages that convert.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Landing Page Showdown: Instapage vs. FormAssembly
Digital marketers often face the challenge of selecting the right tools that not only reduce costs but also enhance conversion rates. In this detailed comparison, we will explore Instapage and FormAssembly, two popular platforms that cater to businesses looking to build effective landing pages. Both options offer unique features, but how do they stack up against each other in terms of usability, customization, performance, and value? As you read through this article, you'll find insights that can help you make an informed decision tailored to your specific marketing needs.
Introducing the Competitors
FormAssembly and Instapage are two powerful platforms widely recognized in the realm of landing page creation. FormAssembly is primarily known as a form builder that assists businesses with data collection through customizable forms and surveys, helping them streamline data management. On the other hand, Instapage shines as a comprehensive landing page builder that enables marketers to create and optimize landing pages focused on driving conversions. Both platforms target different aspects of lead generation and user engagement, making them suitable for varied marketing strategies and goals.
User Experience – Navigating the Landscape
FormAssembly: Interface Overview
FormAssembly presents a user-friendly interface that prioritizes simplicity. While it doesn't specialize exclusively in landing page design, its intuitive drag-and-drop functionality allows users to create forms rapidly. However, those unfamiliar with web design might find some complexities in integrating forms with existing websites. The learning curve is manageable, but it may require time to become proficient in fully utilizing its features. Users seeking straightforward form management without extensive design requirements will appreciate the ease of setting up forms directly from the dashboard.
Instapage: Designed for Everyone
Instapage excels in creating stunning landing pages with great ease, making it an ideal choice for marketers with varying levels of technical expertise. Its intuitive drag-and-drop editor allows users to craft beautiful landing pages without needing coding skills. Additionally, Instapage offers ready-made templates that marketers can customize for specific campaigns. This feature empowers users to quickly implement changes and test different designs, ultimately enhancing user experience and conversion rates. With a focus on user-friendliness, Instapage is built to cater to non-technical marketers while providing comprehensive design flexibility.
Speed & Performance – The Need for Speed
When it comes to landing page performance, speed is crucial in retaining potential customers. Both FormAssembly and Instapage aim to provide fast-loading pages, but Instapage stands out with its emphasis on speed optimization. It offers built-in features such as AMP (Accelerated Mobile Pages) that ensure quicker load times, enhancing user experience across devices. FormAssembly, while competent, may fall slightly short in speed when using extensive data forms as it is not solely focused on landing pages. This additional performance capability not only keeps bounce rates low but also aids in improving overall conversion effectiveness.
Seamless Integrations – Connecting the Dots
- Instapage integrates seamlessly with popular marketing tools such as HubSpot, Mailchimp, and Google Analytics.
- FormAssembly, while effective, primarily focuses on Salesforce integrations.
- Instapage's numerous integrations enable advanced tracking and remarketing capabilities.
Analytics for Optimization
In a world where data drives decisions, robust analytics are indispensable. Instapage offers meticulous analytics tools that provide in-depth insights into user behavior, traffic sources, and conversion metrics. These features empower marketers to identify which campaigns are effective and which need adjustment. FormAssembly does provide analytics, but its focus is more on form submissions and data management rather than in-depth marketing insights. In terms of optimization capabilities, Instapage clearly provides more substantial tools for marketers aiming to refine their strategies continuously.
Loading times significantly impact conversion rates. Instapage makes it a priority to ensure that landing pages load quickly with built-in optimization techniques. Reduced loading times can have a profound effect on user engagement, leading to higher conversion rates. This focus on speed, alongside comprehensive analytics, positions Instapage as a preferred choice for marketers dedicated to maximizing their campaign performance effectively.
Support Systems – Help When You Need It
Customer Assistance Evaluation
Support is a critical component when choosing a platform, particularly in times of need. FormAssembly provides assistance through email support and a decent knowledge base. While they are responsive, users may encounter delays during peak times. In contrast, Instapage delivers exceptional customer service with 24/7 support through multiple channels, including live chat and email. Their extensive knowledge base and customer community forums foster a helpful environment for users seeking quick solutions or advice, making Instapage a reliable resource for marketers.
Community Insights – Resources and Learning
Both platforms feature supportive communities, but Instapage notably offers a richer resource ecosystem. It provides users with regular webinars, tutorials, and case studies designed to help marketers optimize their usage. FormAssembly's community resources are useful but lack the same depth as Instapage’s offerings. A vibrant community can significantly enhance user experience, making it easier to learn best practices and discover innovative strategies for campaign success.
Cost Breakdown – What's the Right Fit?
Evaluating pricing and the features offered is essential for discerning their value. FormAssembly offers a tiered pricing model based on form submissions, which can be cost-effective for companies with limited needs. Instapage provides various pricing plans focusing on landing page creation while offering a free trial. Businesses need to assess their individual requirements and budget constraints, as both platforms present unique financial implications in their pricingestructures.
Beyond initial costs, it’s vital to consider the features included in each platform. Instapage positions itself strongly with advanced tools for landing page design and optimization, aimed at significantly boosting marketing efforts. Although FormAssembly has a compelling offering for form building, its value may not equate directly to landing page performance. Marketers should weigh which platform aligns best with their priorities and capabilities.
Final Thoughts – Making Your Choice
Ultimately, both Instapage and FormAssembly have significant strengths. Instapage proves to be the superior choice for marketers aiming to enhance conversion rates through sophisticated landing pages, rapid loading times, and robust analytics. FormAssembly serves well for data collection but might not have the same emphasis on landing page performance. Your decision should ultimately depend on your specific marketing goals, preferences, and resources.
Choosing the right platform can significantly impact your marketing success. Instapage, with its extensive features aimed at enhancing conversion rates and customer engagement, offers marketers a worthwhile avenue for growth. We encourage you to explore Instapage and witness firsthand how it can help you achieve your unique marketing objectives. Try it out today and see the difference for yourself.
