How Fluent Forms vs. Tilda vs. Instapage stack up against each other
Compare Instapage with Fluent Forms and Tilda to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Fluent Forms vs. Tilda – A Clash of the Titans
Choosing the right landing page builder is akin to assembling an all-star team for your marketing strategy. Each player brings unique skills to the table, but how do you decide which is right for your campaign? Instapage, Fluent Forms, and Tilda stand out in the crowded marketplace, each offering remarkable features to enhance online presence. In this article, we’ll explore these three contenders, comparing their strengths and weaknesses to help marketing professionals, entrepreneurs, and small business owners make informed decisions. Picture a boxing match; each platform steps into the ring ready to battle for your attention. With technology evolving, marketers need tools that not only minimize costs but also boost conversions. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. As we go through this comparison, we’ll dive into features, performance, support, and pricing, ultimately helping you determine which tool deserves the crown for your business.
Introducing Our Competitors: Setting the Stage
In the arena of landing page builders, Instapage, Fluent Forms, and Tilda are extensively recognized for their unique offerings. Instapage is hailed for its high level of customization, allowing users to create visually stunning and conversion-oriented landing pages. Fluent Forms, on the other hand, shines with its user-friendly interface and strong form-building capabilities, attracting users focused on lead generation. Lastly, Tilda emphasizes design and versatility, providing a broad range of templates that cater to various industries. Each contender has forged a reputation, drawing marketers and business owners into their respective ecosystems. Instapage leads the charge with its dedication to delivering tailored landing page experiences that inspire brand trust and customer loyalty. Meanwhile, Fluent Forms and Tilda have also built loyal followings due to their ease of use and aesthetic appeal. So, which one is the best fit for your marketing strategy? Let’s break it down.
Round One - Feature Face-Off
Diving into Template Variety and User Experience
Features play a pivotal role in determining the effectiveness of landing page builders. Instapage boasts an impressive library of high-converting templates designed to cater to diverse industries. These templates are not only visually appealing but are also optimized for performance and conversion. Users can easily customize these templates through a drag-and-drop builder, ensuring the process is simple yet versatile. Conversely, Fluent Forms focuses on form building but also offers a selection of templates. While its templates may not be as expansive as Instapage, Fluent Forms allows effective customization for basic landing pages. On the other hand, Tilda presents an aesthetically pleasing range of templates with a strong emphasis on design. Its design blocks are crafted with creativity in mind, providing users the tools to construct beautiful pages easily. However, while Tilda shines in creativity, it may lack the extensive conversion optimization features that Instapage is famous for. Therefore, if customization and conversion optimization are your primary goals, Instapage clearly rises to the top in this category.
Instapage: Your Partner in Customization and Optimization
Instapage truly stands out in the realm of landing page solutions, offering an unparalleled suite of tools designed to maximize conversion potential. With advanced customization capabilities, users can tailor their landing pages down to the finest detail. Notably, Instapage’s A/B testing feature allows marketers to experiment with different elements to determine the best-performing layout or content. Marketers also benefit from a variety of analytics and reporting tools that provide insights into user behavior, helping to refine campaigns over time. This makes Instapage not just a tool, but a dedicated partner committed to driving success for its users. The platform’s user-centric approach focuses on delivering landing page experiences that resonate with visitors, fostering brand loyalty and increasing conversion rates. By leveraging Instapage, marketers are empowered to create landing pages that reflect their unique brand while efficiently meeting conversion goals.
Round Two - Speed and Performance Stats
Picture this: you’re running late for a meeting and you decide to grab a coffee. You notice the line is longer than expected, and the wait feels endless. This scenario is akin to website speed—slow loading times can make your visitors bounce away. Each landing page builder's performance can drastically affect user experience and conversion rates. It's crucial to analyze how fast and efficiently each tool loads and responds to visitors to ensure a seamless experience.
Instapage Advantages:
- Designed for optimal page speed, ensuring fast loading times.
- Include AMP (Accelerated Mobile Pages) capabilities for improved mobile performance.
- State-of-the-art CDN (Content Delivery Network) integrations to bolster speed.
- Regularly optimized updates to enhance overall performance.
Fluent Forms Advantages:
- User-friendly interface that doesn't compromise speed.
- Quick form submission times to retain user interest.
- Lightweight scripts that enhance loading speed without slowing down performance.
Tilda Advantages:
- Templates are optimized for speed, ensuring quick loads.
- Responsive design adjusts for different devices, enhancing performance.
- In-built SEO settings to enhance visibility and site speed.
In this round, Instapage solidifies its reputation as the best in speed and performance. Faster loading times translate to lower bounce rates, higher user retention, and ultimately, increased conversion rates. While all three platforms have their merits, Instapage’s emphasis on speed ensures that users won’t be kept waiting—allowing them to focus on conversions instead.
Round Three - Usability and Learning Curves
When it comes to usability, a platform's ease of use can make or break a user's experience. Instapage provides an intuitive interface tailored for both beginners and seasoned professionals. Its drag-and-drop functionality simplifies the process of creating landing pages, making it accessible for users without a tech background. Fluent Forms similarly excels in user-friendliness, with its straightforward design that allows users to jump in and start creating effective forms quickly. Tilda takes a slightly different approach, focusing on design elements that cater to creative users. Although Tilda may require a bit more time to familiarize oneself with its features, the payoff is a beautifully designed landing page. Overall, while all three tools promote a learning-friendly environment, Instapage and Fluent Forms stand out for their quick onboarding processes and ease of use.
Round Four - Customer Support Champions
In the world of digital tools, excellent customer support is akin to having a reliable sidekick always ready to help when challenges arise. Instapage places a strong emphasis on customer service, offering support through chat, email, and extensive documentation. Users can access a rich knowledge base, comprehensive video tutorials, and community forums where fellow marketers can share insights and solutions. Fluent Forms also provides solid support but leans heavily on their documentation and community forums rather than direct support channels. Meanwhile, Tilda features a helpful support team, but their response times may vary. Overall, Instapage emerges as the champion for customer support, ensuring its users never feel stranded in their marketing journey.
Final Round - Assessing Pricing Structures
Exploring pricing options can feel overwhelming, akin to shopping for a car. Each platform has different tiers and features to consider. Instapage operates on a subscription model with various pricing levels, allowing users to select a plan that matches their needs. The cost might be slightly higher than competitors, but the advanced features justifies the investment for serious marketers. Fluent Forms, with its competitive pricing structure, provides a plethora of form-building features at a fraction of the cost, making it appealing for budget-conscious users. Tilda also offers flexible pricing but focuses more on design features. Understanding the specific needs and goals of your business will guide you towards the best investment.
As we wrap up this in-depth comparison, it's essential to acknowledge that each of these platforms has its strengths. Instapage is the go-to choice for users who prioritize customization and conversion optimization. However, depending on your unique needs, Fluent Forms and Tilda may cater to specific aspects of your business requirements. Ultimately, consider reaching out to these platforms and trying them for yourself—Instapage offers a free trial, making it accessible to see if it aligns with your marketing goals.
