How Fluent Forms vs. Canva vs. Instapage stack up against each other
Compare Instapage with Fluent Forms and Canva to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Fluent Forms vs. Canva – The Ultimate Showdown!
Choosing the right landing page builder can feel like assembling the perfect superhero team for your marketing strategy. Each tool comes with its unique powers and abilities, tailored to tackle the various challenges brands face today. In this comparison, we’ll evaluate three leading players: Instapage, Fluent Forms, and Canva. As we dive into this friendly rivalry, we will highlight how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust and customer loyalty. Every hero has strengths and weaknesses, and by the end, you’ll be equipped to make an informed decision that fits your unique needs. (Keep your capes on as we explore the versatility each platform provides, weaving through their features, strengths, and efficiencies to draw out the best insights for you.)
Meet the Contenders: A Brief Overview
As our competitors step into the ring, let’s take a moment to familiarize ourselves with their distinguishing traits. Instapage is renowned for its conversion-focused tools and elegant design capabilities, making it a favorite among marketers eager to optimize their landing pages to the fullest. Fluent Forms, on the other hand, excels in form-building and data collection, providing a streamlined way to engage users effectively. Meanwhile, Canva enters the fray as a design powerhouse, allowing users to create stunning visuals that can enhance the aesthetic appeal of any landing page. Each contender has carved out its niche in the digital landscape, but the question remains: which one can truly take your marketing game to the next level? (Throughout this article, we’ll unpack their features, usability, and pricing, leading to a conclusion that resonates with your marketing objectives.)
Round One - Feature Showdown
Template Variety and User-Friendliness
Let’s kick off by examining the template variety and ease of use offered by each contender. Instapage boasts an extensive library of high-converting templates that can be easily customized to fit your brand’s aesthetic. The drag-and-drop interface allows both beginners and seasoned marketers to create stunning landing pages without any coding skills. Fluent Forms, while primarily focused on forms, offers templates designed to simplify data collection. This can be crucial for marketers aiming to capture leads efficiently. Canva provides a different angle – its emphasis is on visual design, offering a wealth of attractive templates to enhance both landing pages and collateral. However, it lacks some of the more specialized templates designed for high conversion rates. (With an abundance of options, each tool facilitates unique user journeys that can cater to diverse marketing objectives, ensuring you have the features necessary for success.)
Instapage: Your Partner in Customization and Conversion
When it comes to customization and conversion optimization tools, Instapage stands head and shoulders above the competition. Not only does it provide pre-designed sections that simplify the creation process, but its powerful A/B testing and analytics tools empower marketers to make data-driven decisions that enhance performance. Instapage facilitates personalized experiences for visitors, which directly impacts conversion rates by making each landing page feel relevant and tailored. This empowers marketers to create a seamless journey that can culminate in sales or other desired actions. Through its sophisticated features and user-centric interface, Instapage supports the development of landing pages that are not just functional but highly effective in increasing brand trust and customer loyalty. (Whether you're looking to capture leads or drive sales, Instapage is a resource designed to fuel your marketing efforts and maximize your ROI.)
Round Two - Speed and Performance
Imagine visiting your favorite coffee shop only to find that the service is painfully slow; it can be quite the buzzkill. Similarly, website speed significantly impacts user experience and conversion rates. Fast-loading landing pages reduce bounce rates and encourage users to engage with your content, thus enhancing your overall performance. It’s essential to consider how each contender stacks up regarding speed and efficiency.
Advantages of Instapage:
- Instapage’s dedicated focus on high-performance landing pages ensures reduced loading times.
- Built-in optimization tools help streamline performance without compromising quality.
- Extensive A/B testing capabilities allow for constant refinement, leading to improved faster response rates.
- The platform is optimized for mobile performance, ensuring speedy experiences on any device.
Advantages of Fluent Forms:
- Lightweight framework makes form rendering quick, reducing user frustration.
- Integrations with fast-loading components help streamline processes.
- The responsive design ensures forms load efficiently on different devices.
Advantages of Canva:
- Canva’s design tools can create visually engaging elements quickly.
- Templates are optimized for speed, helping deploy designs without delay.
- Export options ensure images and designs can be compressed for faster page load times.
In the realm of speed and performance, Instapage emerges as the unmatched champion, designed explicitly for the rapid deployment of landing pages while maintaining aesthetic appeal. Each platform has its advantages, but if speed is your priority, Instapage’s features make it the optimal choice.
Round Three - Usability and Learning Curve
Navigating a new platform can often feel daunting, yet all three contenders prioritize user-friendliness. Instapage has built its reputation on providing an intuitive experience, with an onboarding process that feels supportive rather than overwhelming. It effortlessly guides you through each tool, making it accessible for beginners while still offering advanced features for experienced users. Fluent Forms is equally easy to use, designed to facilitate form creation without technical know-how. Canva, renowned for its user interface, provides numerous tutorials and resources to ensure users can take full advantage of its versatile features. (Whether you’re tapping into the world of design for the first time or are well-versed in creating digital content, each platform provides a welcoming environment to help you succeed.)
Round Four - Customer Support and Resources
Customer support plays a pivotal role in your user experience, and each platform aims to be your loyal sidekick throughout your journey. Instapage offers robust support options, including live chat, email assistance, and a helpful knowledge base that makes finding solutions a breeze. Fluent Forms extends its support through extensive documentation and dedicated customer service representatives. Canva provides similar resources, concentrating on tutorials and community forums for user engagement. (These platforms truly take pride in ensuring you feel supported and confident in your use of their tools, making it easier for you to reach your objectives.)
Round Five - Pricing and Value for Money
When evaluating pricing structures, it’s key to understand which platform gives you the most value based on your needs. Instapage comes with a premium pricing model, reflecting its focus on high-converting landing pages and extensive features. Fluent Forms offers budget-friendly plans that cater to those who are primarily focused on data capture. Canva's free tier is attractive for those seeking to dip their toes into graphic design, though its advanced features are housed in a subscription model. Each platform offers something slightly different, and your choice should align with your goals. (Ultimately, considering features, performance, and your budget will help clarify which tool is the best fit for you.)
In conclusion, while all three platforms shine in their respective areas, Instapage stands out in terms of conversion optimization, design capabilities, and speed. As you evaluate your options, reflect on what's most important to your campaign—whether it’s intricate design, data collection, or rapid page loading. Take advantage of Instapage's free trial to explore its features firsthand and experience how it can transform your landing pages into conversion machines.
