How Fluent Forms vs. Beaver Builder vs. Instapage stack up against each other

Compare Instapage with Fluent Forms and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Fluent Forms and Beaver Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Fluent Forms vs. Beaver Builder – Which One Should You Choose for Your Marketing Strategy?

Choosing a landing page builder can feel a bit like assembling a superhero team for your marketing strategy. Each tool brings its own set of powers to the table, ready to tackle the digital marketing universe. You might find yourself pondering which one will help you achieve maximum conversions and bolster your brand trust. Thankfully, Instapage, Fluent Forms, and Beaver Builder are friendly rivals, each striving to help marketers create high-impact landing pages. In this comparison, we'll explore their strengths and weaknesses, so you can make an informed decision that fits your vision. After all, a perfect landing page can mean the difference between a casual visitor and a loyal customer. So, buckle up and get ready to dive deep into the thrilling world of landing page builders.

Meet the Contenders in the Landing Page Arena

Before we kick off the competition, let's introduce our main players: Instapage, Fluent Forms, and Beaver Builder. Instapage is renowned for its focus on creating high-converting landing pages tailored for marketing campaigns. It's designed for marketers who want to optimize their conversion strategies with minimal fuss. Fluent Forms, on the other hand, is celebrated for its robust form-building capabilities, making it a choice for users who prioritize lead generation alongside landing page creation. Then we have Beaver Builder, which is a versatile page builder plugin for WordPress, offering a seamless drag-and-drop interface that empowers users to craft attractive landing pages without needing to touch code. Each of these platforms serves a unique purpose, yet they all aim to transform visitors into loyal customers. As we explore them head-to-head, keep in mind your specific use case and what features are most essential to your marketing campaigns.

Round One - Feature Showdown

Template Variety and User Experience

When it comes to template variety and user-friendliness, Fluent Forms is easy to navigate with its form-building prowess while offering limited landing page templates. It permits users to create forms, but the process can feel slightly disconnected when creating cohesive landing pages. In contrast, Beaver Builder shines with its extensive library of customizable templates, enabling users to easily mix and match elements to craft unique landing pages. Its drag-and-drop feature offers an intuitive experience, making it a breeze for anyone to get started, regardless of their tech skills. However, instapage takes the cake with its unmatched customization abilities, providing marketers with hundreds of high-converting landing page templates that can be tailored to fit any brand narrative. Instapage’s user-friendly interface and its ability to A/B test different versions of pages mean you can optimize for the highest conversion rates without a hitch. Whether you're a novice experimenting for the first time or a marketing pro looking for advanced features, Instapage is your best bet.

Instapage: Your Partner in Customization and Optimizing Conversions

Instapage stands out as the ultimate choice for businesses aiming to streamline their landing page creation process while maximizing conversion rates. This platform empowers marketers to reduce costs, drive up conversions, and offer highly relevant landing page experiences to their audience. With its offering of customizable templates, advanced analytics, and built-in A/B testing, Instapage doesn’t merely serve as a tool but acts as a reliable partner in your marketing journey. It allows for easy personal branding, ensuring every marketing campaign reflects your unique voice. From drag-and-drop features to integrating seamlessly with major email marketing tools, Instapage positions itself as more than just a landing page builder; it’s a comprehensive solution for businesses that prioritize performance.

Round Two - Speed and Performance

In the fast-paced world of online marketing, speed matters. Imagine you're at your favorite café, and a slow barista makes you wait an eternity for your morning coffee. Frustration mounts, and your craving fades! The same principle applies to website loading times. A sluggish landing page can lead to higher bounce rates and lost opportunities. In this round, we’ll delve into how each contender performs on the speed front.

Instapage Benefits:

  1. Instapage provides optimized images and scripts, ensuring fast loading times.
  2. It integrates lazy loading to enhance speed as users scroll through pages.
  3. The platform's hosting infrastructure is built for speed.
  4. It uses CDN (Content Delivery Network) technology to deliver content quickly across various regions.

Fluent Forms Benefits:

  1. Fluent Forms is lightweight, helping maintain faster loading times.
  2. It generates forms efficiently, cutting down on unnecessary load.
  3. Integrates well with other platforms to contribute to overall performance.

Beaver Builder Benefits:

  1. Beaver Builder minimizes the use of JavaScript, enhancing load speed.
  2. The plugin cache system helps in delivering quick page loads.
  3. Responsive designs ensure swift browsing across devices.
  4. Provides options for optimizing images to improve performance.

When evaluating the speed and performance of these three platforms, Instapage clearly delivers the best user experience overall. Fast loading times coupled with robust performance optimization techniques ensure that users are not left waiting, leading to higher engagement and ultimately greater conversions.

Round Three - Ease of Use and Learning Curve

Navigating a new platform can sometimes feel like learning a new language, but fear not! Each of our contenders is designed to cater to users of all skill levels. Fluent Forms scores on simplicity, offering a straightforward interface that reduces friction for new users. While it excels at form creation, those primarily looking for landing pages may find it lacking in flexibility. Beaver Builder makes its mark with a super friendly drag-and-drop interface, making it easy for users to quickly adapt and start building. With plenty of tutorials available, new users can ramp up their skills in no time. Instapage rounds out the group with its intuitive dashboard and user-friendly features, making it accessible for novices while still providing advanced functionality for seasoned marketers. In this round, all three platforms shine in their own way, inviting users to learn and grow at their own pace.

Round Four - Customer Support

Imagine customer support as the loyal sidekick, always at the ready to rescue users from their troubles. In this regard, Fluent Forms offers a solid foundation, with responsive email support and a helpful knowledge base, ensuring users have the resources they need at their fingertips. Beaver Builder takes support a step further, providing community forums, extensive documentation, and live chat options, making it easy to find assistance when you need it. Instapage shines brightly in this area, offering various support channels, including chat, email, and team training sessions, ensuring that users never feel alone on their marketing journey. No matter the challenge, you can count on these platforms to support you in your venture.

Round Five - Pricing Options

When it comes to pricing models, each tool offers its own unique structure tailored to different user needs. Instapage, though slightly on the pricier side, justifies its cost with extensive features and superior results. Fluent Forms is budget-friendly, making it an excellent choice for startups or small businesses that need basic functionalities without the frills. Beaver Builder provides a reasonable one-time payment option that grants lifetime access to the plugin, making it a great long-term investment for WordPress users. When weighing the cost against the features offered, it's essential to consider what aligns best with your business goals and budget constraints.

In conclusion, each platform has its unique advantages, making the right choice relative to your specific needs and business strategy. Remember, whether it’s features, support, or pricing flexibility you value most, evaluating what matters to your marketing efforts will guide you to the best landing page builder. Consider taking Instapage for a whirl through a free trial or demo to see firsthand how it can enhance your marketing performance.

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