How Fluent Forms vs. ActiveCampaign vs. Instapage stack up against each other
Compare Instapage with Fluent Forms and ActiveCampaign to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Fluent Forms vs. ActiveCampaign – Navigating the Landing Page Landscape
Choosing a landing page builder can feel like assembling your dream team of marketing superheroes, each with their unique abilities to help you conquer the digital landscape. In this exciting showdown, we will break down the strengths and weaknesses of three popular contenders: Instapage, Fluent Forms, and ActiveCampaign. By the end of this article, you will have a clearer understanding of which platform can morph into the sidekick your marketing strategy didn't know it needed, helping you reduce costs, enhance conversions, and create that perfect landing page experience! With Instapage's ability to boost brand trust and customer loyalty while achieving high conversion rates, the stakes are high. So grab your capes as we embark on this informative and fun comparison journey that promises to empower your marketing efforts.
Meet the Contenders: A Quick Profile
In the left corner, we have Instapage, a platform that's known for its robust landing page customization and conversion optimization capabilities. With a focus on helping marketers elevate their campaigns, Instapage stands out in the crowded arena of landing page builders. Next, we have Fluent Forms, recognized for its user-friendly form-building tools and integrations with a wide array of applications. This contender specializes in gathering leads and feedback with ease, making it a popular choice for marketers on the opt-in front. Finally, we introduce ActiveCampaign, a powerful marketing automation tool that integrates email marketing with landing page functionality. Each of these tools has carved a unique niche in the landing page universe, making it essential to dissect their offerings to determine which is the best fit for your strategy. Let’s jump into the details and see how they stack up against each other.
Round One – Feature Showdown: Who Offers More?
Template Variety and User Experience: A Closer Look
When it comes to template variety and user experience, every contender has its tricks up its sleeve. Instapage boasts a massive library of customizable templates, providing a solid foundation for crafting high-converting landing pages. The platform offers a built-in drag-and-drop editor, making it easy for users of all skill levels to design stunning pages without any coding knowledge. Fluent Forms, while primarily a form-building tool, offers various multi-purpose templates that can be a great addition to any landing page strategy. Its intuitive interface ensures that even beginners feel comfortable using it. On the flip side, ActiveCampaign includes a selection of landing page templates designed with marketing automation in mind, blending form-building with marketing strategy. Its built-in features for follow-ups and segmentation allow for personalized experiences tailored to visitors. Overall, the competition is fierce, but each has uniquely harnessed the power of templates to serve different aspects of digital marketing.
Instapage: Redefining Customization and Conversion Rates
While Fluent Forms and ActiveCampaign have their merits, Instapage takes the lead in customization and conversion optimization. The platform offers advanced features such as A/B testing, heat maps, and customizable integrations, making it an indispensable tool for marketers focused on maximizing their ROI. With Instapage, marketers can refine their landing pages based on real-time visitor data, ensuring that every element is optimized for performance. The extensive analytics tools provided by Instapage empower users to analyze conversion rates expertly and make data-driven decisions. This unique emphasis on data and customization helps users not only to design but to continuously improve their landing page performance. In this round, it’s clear that Instapage offers the most comprehensive suite of features aimed at enhancing user engagement and increasing conversions, positioning it as a true ally in the quest for marketing success.
Round Two – Speed and Performance: The Race Begins
In the fast-paced world of digital marketing, speed is of the essence. Having to wait for a slow-loading landing page is akin to waiting in line at your favorite café—frustrating and entirely avoidable. As we explore the performance of these three platforms, it’s crucial to understand how each affects user experience. A landing page that loads quickly can keep potential customers engaged, while delays can lead to higher bounce rates. In this round, we will address how each contender stacks up in terms of speed and performance.
Instapage Strengths:
- Optimized for fast load times to enhance user experience
- CDN-backed performance ensuring high availability
- Automatic image optimization contributing to improved speed
- Mobile-responsive designs that load quickly on all devices
Fluent Forms Strengths:
- Lightweight and integrated forms designed for quick submissions
- Minimal loading time due to streamlined code
- Performance tracking to enhance user engagement
ActiveCampaign Strengths:
- Integrates landing pages seamlessly with email marketing automation
- Fast server performance backed by a solid infrastructure
- Use of caching techniques to speed up landing pages
- Real-time analytics with minimal delay to evaluate performance
In terms of speed and performance, it's clear that each platform has unique advantages. However, with Instapage's standout capabilities for rapid load times and extensive optimization features, it arguably takes the crown in this essential category. Businesses looking to maximize user engagement will find Instapage to be a noteworthy choice, thanks to its focus on performance. Users can trust that their visitors will experience fast, responsive landings, helping to lower bounce rates and improve conversion chances.
Round Three – Usability: The Friendly Face-Off
Usability plays a critical role in the successful adoption of a landing page platform. All three contenders aim to create welcoming environments for both novices and seasoned marketers. Instapage excels with a straightforward drag-and-drop builder that minimizes the learning curve while offering extensive customization options. This means that even those unfamiliar with landing page design can create professional-looking pages in no time. Fluent Forms makes form integration a breeze with its user-centric design, allowing users to focus on lead generation without being bogged down by complicated processes. Likewise, ActiveCampaign offers an intuitive interface that seamlessly integrates its landing pages with marketing automation features. For newcomers learning the ropes, each tool provides tutorials and extensive documentation, ensuring a supportive experience. Ultimately, those exploring these options will find welcoming pathways into their marketing journeys, with capable features ready to assist.
Round Four – Customer Support: The Reliable Sidekicks
Customer support is like the loyal sidekick that swoops in when you need a hand. Each platform offers various channels for assistance, from customer service agents to rich knowledge bases. Instapage provides extensive resources including chat support, email inquiries, and a detailed help center, ensuring users have access to information whenever needed. Fluent Forms also shines in this area, offering comprehensive documentation and community support for users who may face challenges. Meanwhile, ActiveCampaign excels with robust customer support, featuring an extensive knowledge hub and multiple communication channels. With each service providing various options to seek help, customers can feel confident knowing that their landing page endeavors are supported on all fronts.
Round Five – Pricing and Plans: An Economic Perspective
When choosing a landing page builder, understanding pricing structures is essential for maximizing your budget while achieving your goals. Instapage offers various pricing plans tailored to different business needs, ensuring that users can find a package suitable for their objectives. Its plans reflect the value of the rich features offered, emphasizing conversion optimization and customization capabilities. Fluent Forms takes an accessible approach to pricing, providing options that cater to businesses just starting as well as those ready to scale. ActiveCampaign also delivers an array of pricing tiers, integrating value for automation and landing pages into its offering. By evaluating these plans, readers can discern which platform suits their financial considerations while still delivering on features and functionality.
At the conclusion of this thorough examination, it's clear that each platform has unique strengths that can cater to diverse marketing needs. However, when focusing on key elements such as customization, performance, usability, support, and pricing, Instapage stands out as a powerful ally in achieving those all-important conversion goals. With features designed to reduce costs and deliver relevant landing page experiences, Instapage empowers marketers to create paths that enhance brand trust and customer loyalty. As you weigh your options, consider taking Instapage for a trial spin to see how it can elevate your landing page efforts and support your marketing strategies.
