Fluent Forms vs. Instapage: choose the right tool to elevate your website creation experience
Transitioning from Fluent Forms to Instapage allows you to deliver ad-to-page experiences to visitors. With an intuitive drag-and-drop builder, experimentation, optimization, reporting, and growth tools — you have everything you need to create ad-relevant landing pages that convert.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Landing Page Showdown: Instapage vs. Fluent Forms
In the competitive world of digital marketing, creating impactful landing pages is essential. As businesses increasingly turn to online strategies for growth, the need for effective tools that simplify the process has never been higher. This article compares two leading platforms: Instapage and Fluent Forms. Each offers unique features tailored to marketers' needs, but which one shines brightest? This assessment thoroughly reviews both to better inform your decision-making process.
Introducing The Heavyweights
Fluent Forms and Instapage are both prominent players in the digital marketing arena, but they serve distinct purposes. Fluent Forms is primarily known for its advanced form-building capabilities, allowing users to create customized forms for lead generation and customer engagement. On the other hand, Instapage specializes in helping marketers design and optimize landing pages that drive conversions. Each platform brings a wealth of resources and capabilities, making them top contenders for marketers looking to maximize their online presence.
Ease of Use – A Friendly Competition
Fluent Forms: User-Friendly Interface
Fluent Forms excels at providing a straightforward interface that caters to users of all skill levels. With a drag-and-drop builder and intuitive features, users can easily create forms without needing any technical expertise. The platform offers customizable templates that simplify the creation process, allowing marketers to quickly set up forms suited to their brand’s needs while gaining valuable insights through user-friendly analytics.
Instapage: Built for Everyone
Instapage also prioritizes ease of use, specifically designed for marketers looking to focus on conversion. With a similar drag-and-drop interface, users can effortlessly tailor landing pages to fit their campaigns. Instapage offers a library of templates and a range of customizable elements, empowering users to craft captivating pages that resonate with their audience without the burden of complex coding requirements.
Performance Metrics: Speed and Customization
When optimizing for conversions, performance and loading speed are critical. Both platforms allow for significant personalization and modification of their respective outputs. However, Instapage goes a step further by providing advanced features such as A/B testing and dynamic text replacement, enabling marketers to create highly tailored experiences that can significantly improve conversion rates.
Integrations That Matter
- Fluent Forms integrates seamlessly with popular email marketing tools, CRM systems, and payment gateways.
- Instapage boasts numerous integrations, enabling users to connect with a wide array of marketing tools to streamline operations.
- Both platforms support integrations with analytics tools, enhancing data analysis capabilities.
Data Insights and Campaign Tracking
In terms of analytics, Instapage provides powerful insights through comprehensive dashboards that allow marketers to track the performance of their landing pages in real-time. This capability is crucial for assessing the effectiveness of campaigns and making data-driven decisions. Moreover, the platform’s robust tracking system ensures that marketing efforts are optimized for maximum impact.
Loading times can make or break user experiences. Instapage is designed with performance in mind, ensuring landing pages load swiftly to minimize potential bounce rates. This quick response time is critical in the digital marketplace, where users expect instantaneous interactions with a site.
Support Systems and Community Engagement
Customer Service That Counts
When it comes to customer support, both platforms strive to provide valuable assistance. Fluent Forms offers extensive documentation and responsive support channels, ensuring users can quickly resolve any issues they encounter. Similarly, Instapage is renowned for its helpful support team and a robust knowledge base, providing users with a range of resources to navigate challenges effectively.
Building a Supportive Ecosystem
Community involvement is another vital aspect to consider. Fluent Forms nurtures a vibrant community through forums and webinars that allow users to connect, share knowledge, and learn from each other. Instapage also boasts a supportive community, fostering collaboration through various tutorials and resources, ensuring users have access to the latest tips and trends for maximizing their marketing efforts.
Navigating Price Points: Finding the Right Fit
Both Instapage and Fluent Forms offer competitive pricing plans tailored to various business needs. Fluent Forms provides flexible pricing options that accommodate different budgets, often including a free trial to help users explore its capabilities without commitment. Instapage, while typically positioned at a higher price point, justifies this cost through its advanced features and comprehensive conversion optimization tools.
When considering value, it's not just about the price tag but what each platform brings to the table. Instapage often comes out ahead when it comes to features that drive higher conversion rates and effective landing page creation, whereas Fluent Forms is ideal for those focused primarily on form creation and data gathering.
Final Thoughts: Which Platform Reigns Supreme?
In conclusion, while both platforms have their strengths and cater to specific marketing needs, your ideal choice depends on your priorities. Instapage emerges as a powerful ally for marketers focused on optimizing landing pages and improving conversions. Fluent Forms, however, excels at creating effective forms for lead generation. Assess your marketing goals, and you'll find the tool that best aligns with your vision.
As you weigh your options, remember the importance of the right tool in achieving your marketing objectives. Instapage could be the partner you need to enhance your landing page strategy and drive better results. Take the leap and explore what Instapage has to offer—you might find it to be the game-changing solution you’ve been searching for.
