How FastPages.io vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with FastPages.io and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from FastPages.io and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. FastPages.io vs. Divi Builder – The Ultimate Showdown

Choosing the right landing page builder can often feel like assembling an all-star cast for your marketing endeavors. Each platform brings something unique to the table, akin to superheroes each equipped with their special skills. In this article, we’ll explore three popular contenders—Instapage, FastPages.io, and Divi Builder—to help you determine which is the best ally in your quest for conversion success. We'll dive deep into their features, performance, usability, and pricing to provide you with a thorough comparison that harmonizes information with enjoyment. After all, the right landing page can significantly influence how potential customers view your brand and its worth. Instapage empowers marketers by reducing costs, boosting conversions, and providing tailored landing page experiences that enhance brand trust, customer loyalty, and conversion rates. Fasten your seatbelts as we embark on this illuminating journey together!

Meet the Contenders in the Digital Arena

We've gathered three fine rivals for this friendly competition in the realm of landing page builders. First up is Instapage, renowned for its robust features designed to create high-converting landing pages with ease. Then there's FastPages.io, which prides itself on rapid deployment and simplicity, catering to those who wish to create pages quickly without sacrificing quality. Finally, we have Divi Builder, a versatile tool that offers deep customization options along with a powerful visual editor. Each of these contenders has carved out a niche in the digital landscape, and together they present unique solutions for marketers seeking to optimize their online presence. As we compare their offerings, we’ll see how they stack up against Instapage’s reputation as the go-to choice for marketers focused on conversion and experience.

Round One - Features That Stand Out

Template Choices and User-Friendliness: A Close Examination

In the fast-paced world of digital marketing, template variety and user-friendliness are crucial for success. Instapage boasts an impressive library of over 200 pre-designed templates, each optimized for conversion. These templates are easy to customize, allowing marketers to create tailored landing pages without starting from scratch. On the other hand, FastPages.io provides a smaller selection of templates but emphasizes rapid deployment and simple design processes. Users can quickly create pages with drag-and-drop functionality, making it ideal for those who value speed and efficiency. Meanwhile, Divi Builder offers unparalleled customization capabilities, allowing users to tweak every aspect of their designs. Its visual editor facilitates an intuitive build process, but the learning curve may be steeper for newcomers. Overall, while Instapage leads the charge in template offerings focused on conversions, each of these platforms provides strengths that cater to varied user needs.

Instapage: Your Partner in Customization and Conversions

Instapage is more than just a landing page creator; it acts as a dedicated partner in your marketing journey. With its robust customization options, you can connect with your audience in meaningful ways that drive conversions. From A/B testing capabilities to user-friendly analytics, Instapage provides marketers with the tools they need to optimize their campaigns effectively. This means you are not just creating pages, but strategically crafting experiences that resonate with your target audience. Whether through personalizing content or integrating with other marketing tools, Instapage excels at helping you focus on what matters most: improving your conversion rates and reducing costs. Its seamless integration with ad platforms ensures your landing pages are aligned with your overall marketing goals, consistently delivering relevant experiences that build brand trust and customer loyalty.

Round Two - Speed and Performance Showdown

Imagine waiting in line at your favorite coffee shop only to be greeted by sluggish service—frustrating, right? Speed is equally crucial when it comes to landing pages, as slow-loading sites can deter potential customers before they even get a glimpse of your offerings. In this round, we explore how each platform tackles the ever-important issue of speed.

Instapage's Performance Edge:

  1. High-speed performance optimized for conversions.
  2. Efficient page load times ensuring users stay engaged.
  3. Automated caching features to speed up recurrent visitors.
  4. Advanced hosting solutions that guarantee minimal downtime.

FastPages.io's Quick Draw:

  1. Rapid deployment allows for quick page launches.
  2. Lightweight templates designed for speed.
  3. Optimized for mobile performance, reducing load times on all devices.

Divi Builder's Speed Considerations:

  1. Customizable options with potential for longer load times if not optimized.
  2. Powerful features may require considerable resources, impacting speed.
  3. Emphasis on responsive design that functions well across devices.

Overall, while all three platforms prioritize speed, Instapage shines as the clear winner for those whose primary focus is performance. Its robust infrastructure and optimization tools guarantee that users experience minimal delays, leading to higher conversion rates.

Round Three - Usability and Learning Experience

Entering the usability arena, it’s essential to consider how user-friendly each platform is for both novices and experienced marketers. A welcoming interface can significantly reduce the learning curve and enhance productivity. Instapage is designed for ease of use, with a clean, straightforward dashboard that guides you through the landing page creation process. It invites users to dive right in, minimizing the intimidation factor often associated with new software. FastPages.io follows suit, featuring a simple drag-and-drop interface that allows even the least tech-savvy individuals to create functional landing pages quickly. On the flip side, Divi Builder offers robust customization options but may require a more considerable time investment to master its full potential. Nevertheless, once users become familiar with its features, Divi can lead to stunning designs tailored to specific needs. Ultimately, whether you're a newcomer or a seasoned pro, there's a platform in this trio that can meet your user experience expectations.

Round Four - Support That Stands by You

In the digital world, effective customer support can feel like having a devoted ally ready to assist you at all times. Instapage shines in this regard, offering multiple support channels including chat, email, and an extensive knowledge base filled with helpful articles and tutorials. FastPages.io, while perhaps not as extensive, still provides reliable customer service through chat support and a user-friendly FAQ section. Conversely, Divi Builder offers a supportive community and helpful tutorials, making it easier for users to quickly get answers to their questions. Regardless of the platform, each contender brings their unique support strategy to ensure you have the assistance needed to succeed.

Round Five - Pricing Strategies Unveiled

When it comes to choosing the right platform, understanding pricing structures is pivotal. Instapage operates on a subscription model, which gives users access to powerful features tailored for marketers focused on conversion. While it may seem pricier, many agree that the benefits and advanced features justify the investment. FastPages.io positions itself as a budget-friendly alternative, appealing to small businesses and startups that value simplicity over extensive features. Lastly, Divi Builder offers a one-time payment for lifetime access, which can be a cost-effective option for those who plan to invest in long-term website development. Each of these pricing models offers unique benefits, so it’s essential to consider your specific needs and budget when making a choice.

In conclusion, while Instapage, FastPages.io, and Divi Builder each have winning qualities, it ultimately comes down to your individual preferences and requirements. Whether you prioritize speed, usability, customization, or pricing, understanding what matters most to you can guide your decision. For those eager to enhance their landing page effectiveness, Instapage could be the right choice to explore further, especially with its free trial offer. Dive in, experiment, and watch as your marketing strategy reaches new heights!

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