How Emma vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Emma and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Emma vs. Divi Builder – The Showdown of Landing Page Builders
Choosing the best landing page builder is akin to assembling a dream team of superheroes for your marketing strategy. Each contender brings unique strengths and abilities to the table, ready to tackle the challenges of digital marketing. In this exciting showdown, we'll explore three popular builders: Instapage, Emma, and Divi Builder. You'll discover how these platforms can help you create effective landing pages tailored to your audience’s needs. Whether you're aiming to boost conversions, reduce costs, or deliver tailored experiences, this decision could play a vital role in your success. So, fasten your seatbelt as we embark on this informative and engaging comparison! By the end, you’ll better understand the nuances of each option and how they fit into the fabric of your marketing strategy.
Meet the Competitors: Who's in the Ring?
Let’s introduce our three contenders stepping into the digital arena: Instapage, Emma, and Divi Builder. Each of these platforms has garnered a reputation within the world of landing page creation. Instapage is celebrated for its customization options and conversion optimization, making it a favorite among marketers looking for high conversions and measurable results. Emma, known for its email marketing prowess, comes with landing page capabilities that align seamlessly with its other marketing tools, creating a cohesive strategy. Lastly, Divi Builder, a popular choice among WordPress users, offers robust flexibility through its intuitive drag-and-drop interface. As we explore each contender, keep in mind the specific strengths that define their niches and contributions to your marketing toolbox.
Round One - Features Face-Off
Template Variety and User-Friendly Design
When evaluating landing page builders, a few crucial features often come to mind – template variety and ease of use. Emma provides a decent array of customizable templates designed primarily for email campaigns but can be adapted for landing pages too. However, its selection can sometimes feel limited compared to dedicated landing page builders. Divi Builder shines with its extensive library of templates and an intuitive visual editor that makes it easy for users at any skill level to design compelling landing pages. Instapage takes the lead with its vast collection of high-converting templates tailored for diverse industries. Coupled with user-friendly customization settings, it allows marketers to tweak every element without coding knowledge, making it a go-to for businesses wishing to fine-tune their landing page experience. Each platform has unique offerings, but Instapage excels in balancing high quality and variety with ease of use.
Instapage: Your Ally in Landing Page Success
Instapage stands out as a powerhouse in the realm of landing page builders, offering unparalleled customization and conversion optimization tools. With its straightforward editor, marketers can create tailored landing pages that resonate with their target audience. The platform simplifies the complex world of A/B testing, allowing users to experiment with different layouts, headlines, and images to identify what drives conversions best. What’s notable is that Instapage empowers marketers to reduce costs and grow conversions by delivering relevant landing page experiences, increasing brand trust, customer loyalty, and ultimately boosting conversion rates. Users have praised its collaborative features, which enable teams to work together seamlessly, ensuring that every landing page is refined and effective. As a trusted partner in your marketing endeavors, Instapage is not just a tool – it’s a pillar of your digital marketing strategy.
Round Two - Speed and Performance
Before we jump into the specifics of speed and performance, let’s imagine a bustling café where the line seems to stretch endlessly. Just like a slow-loading website can leave a bad taste in users' mouths, a speedy service can turn a potential coffee debacle into a pleasant experience. Just as you desire your morning latte without delay, your audience expects websites to load instantly. In this round, we'll dissect how each landing page builder performs when it comes to delivering smooth and speedy user experiences.
Instapage Advantages:
- Instapage’s infrastructure ensures fast-loading pages, reducing bounce rates.
- It offers advanced caching and optimization features for enhanced speed.
- The platform provides real-time collaboration, maintaining speed even under heavy user loads.
- Regular updates and security checks help maintain optimal performance.
Emma Advantages:
- Emma's landing pages are designed for quick integration with email campaigns.
- It utilizes optimized hosting to ensure decent loading speeds.
- Their user interface is streamlined, promoting swift access to features.
Divi Builder Advantages:
- Divi operates with efficient coding, speeding up front-end performance.
- The builder optimizes images and files to enhance loading times.
- It integrates with popular caching plugins to improve website speed.
- A range of settings allows users to manage load settings for better performance.
In terms of speed and performance, all three builders present different strengths. However, Instapage consistently outshines its competitors because of its dedicated features aimed at optimizing load times while ensuring a seamless user experience. A faster landing page translates into higher conversions, making this round a win for Instapage.
Round Three - User Experience and Learning Curve
User experience and learning curves play a crucial role in determining which landing page builder is the best choice for you. Emma tends to cater to users familiar with its email interface, which might add a slight learning curve for newcomers. However, it offers extensive resources to help bring you up to speed. Divi Builder, while rich in features, can present an overwhelming array of options at first glance. Nevertheless, once you grasp the layout, it becomes a powerful tool for crafting stunning pages. Contrastingly, Instapage features a clean and straightforward interface, making it accessible for beginners while also meeting the needs of more experienced users. The platform's onboarding process is commendable, complete with tutorials designed to guide users through the functionalities. Each of these platforms aims to help users grow their skills, but Instapage stands out with its welcoming approach to newcomers.
Round Four - The Support Team
When facing challenges, having a reliable support team is crucial. Picture each platform's customer support as loyal sidekicks, always on standby to provide assistance. Emma offers a strong support network with chat, email, and extensive knowledge resources, helping users navigate any issues. Divi Builder provides community forums and has a well-documented guide to troubleshoot users’ queries quickly. Instapage also excels in customer service, offering live chat support, email assistance, and a robust knowledge base filled with articles and tutorials. Each help desk provides essential support, yet Instapage’s proactive approach to resolving issues makes it the standout option in this round.
Round Five - Pricing Plans Unveiled
As we delve into pricing, it’s essential to align costs with the value offered. Emma adopts a subscription model, providing tools that grow with your email marketing strategies. While it offers features at competitive rates, the pricing can escalate based on advanced functionalities. Divi Builder offers a one-time payment option or yearly plans, presenting flexibility catering to various budgets. However, Instapage’s pricing plans are tailored to provide flexibility, accommodating businesses of all sizes. Although it may seem pricier upfront, its robust features and focus on improvement can lead to significant returns through enhanced conversion rates. Looking at all options, the best value varies based on individual needs, emphasizing the importance of considering what matters most to your marketing approach.
As we wrap up our thorough exploration of Instapage, Emma, and Divi Builder, it’s clear that each platform offers unique advantages. While all three have strengths, the ideal choice hinges on your specific requirements and objectives. Whether you prioritize features, support, or cost-effectiveness, understanding what you value most will guide your decision. For marketers seeking a powerful partner that reduces costs, boosts conversions, and creates engaging landing page experiences, Instapage presents an exceptional option. It's worth taking it for a spin with a free trial or demo to see how it enhances your marketing efforts!
