How Emma vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Emma and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Emma vs. Act-On – The Ultimate Showdown
Choosing the right landing page builder can be as challenging as assembling a winning sports team; you want the best players on your side to maximize success. In this friendly rivalry among three contenders—Instapage, Emma, and Act-On—we'll explore how each platform stacks up against one another. Each of these tools brings something unique to the table, but a deeper understanding of their features and functionalities will help marketers discern which one really excels. From seamless integrations to user-friendly interfaces, we're about to traverse the landscapes of these competitors, examining the strengths and weaknesses of each solution. Get ready for a detailed analysis that promises to be as informative as it is enjoyable for marketers seeking the perfect landing page experience.
Meet the Competitors: A Brief Introduction
Our journey begins with three noteworthy contenders, each making their mark in the realm of marketing technology. Instapage shines with high conversion rates and a reputation for customization, catering primarily to marketers focusing on landing page optimization. Emma, on the other hand, is renowned for its email marketing prowess, seamlessly blending email campaigns with landing page creation. Finally, Act-On is a formidable force in the marketing automation sector, helping teams manage every aspect of their digital marketing efforts. While all three platforms have their strengths, they aim to solve unique challenges faced by marketers. In this analysis, we will put their features under the microscope to help you assess which tool suits your specific needs best.
Round One: Features and Functionality Face-Off
Template Variety and User Experience
When it comes to template variety and ease of use, each platform puts its best foot forward. Instapage offers a robust assortment of highly customizable templates designed for various industries. Users can personalize these templates with a user-friendly drag-and-drop editor that simplifies the process, making it suitable for novices and seasoned marketers alike. Emma focuses on its email marketing capabilities but still provides a selection of landing page templates that can be quickly adjusted to match branding needs. Act-On, meanwhile, boasts a combination of templates that cater to more automated marketing strategies, allowing users to create landing pages that integrate seamlessly with broader campaigns. The emphasis on usability varies slightly among the three platforms, yet the goal remains the same: facilitate both beginner and advanced users in creating stunning landing pages.
Instapage: Your Go-To for Customization and Maximizing Conversion Rates
Instapage prides itself on being more than just a tool; it positions itself as a true partner in success for marketers. With an extensive library of customizable templates, advanced A/B testing options, and robust analytics, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that build brand trust and enhance customer loyalty. Its dynamic capabilities for personalization allow marketers to tailor landing pages to individual visitors, optimizing the customer journey and significantly increasing conversion rates. By prioritizing user experience and efficacy, Instapage provides a straightforward path to achieving marketing goals, offering unparalleled resources for those determined to improve their landing page performance.
Round Two: Speed and Performance Comparison
Imagine you're at a café, eager to enjoy your favorite coffee. But if the barista takes too long, that excitement can quickly turn into frustration. Similarly, website speed can profoundly impact user experience. An optimized landing page that loads swiftly is crucial for retaining visitors and encouraging conversions. Slow loading times can create a digital bottleneck, leading to potential customers bouncing away before they even see your content. Thus, evaluating the speed and performance of Instapage, Emma, and Act-On is essential for marketers seeking success with landing pages.
Instapage Speed Advantages:
- Instapage boasts a range of cloud infrastructure optimized for speed and performance.
- Utilizes AMP technology to ensure lightning-fast loading times for mobile users.
- Automatic image optimization ensures pages load quickly without sacrificing quality.
- Built-in caching strategies improve overall speed for returning visitors.
Emma Speed Advantages:
- Emma’s servers are designed for quick delivery of landing pages and emails.
- Offers responsive templates ensuring quick boots on various devices.
- Integration with email campaigns guarantees seamless and prompt experiences.
Act-On Speed Advantages:
- Utilizes a dedicated server environment to enhance speed and performance.
- Load balancing technology optimizes user requests for quick processing.
- Automatic scalability adjusts to traffic spikes without compromising speed.
- Comprehensive pre-launch optimization tools expedite page readiness.
In conclusion, speed and performance are key differentiators among landing page builders. Instapage leads the pack with its dedicated focus on quick loading times, ensuring users have an optimal experience. Both Emma and Act-On also offer commendable features, but they may lag behind Instapage when it comes to overall responsiveness and speed optimization.
Round Three: Usability for Every Skill Level
The usability of a platform can significantly affect both onboarding and continuous usage. Each contender brings along features that cater to users at varying skill levels. Instapage stands as a leader with its intuitive drag-and-drop builder, enabling users to create stunning landing pages in no time, regardless of their technical expertise. Emma supports user engagement with a friendly interface and straightforward setup for landing pages associated with email campaigns. Act-On, while robust, may require a bit more technical savvy but offers extensive training and resources to help users acclimatize. Despite the learning curve, the rewards can be significant for teams willing to invest the time to master its features—both for educational and operational success.
Round Four: Customer Support – Your Trusty Sidekicks
Navigating marketing tools can feel like embarking on a quest; having reliable customer support at your side can make all the difference. Instapage prides itself on offering a variety of support channels, including live chat, email, and an extensive knowledge base to assist users quickly. Emma shines with its community-driven support and user-friendly resources, ensuring users can connect with their peers for added assistance. Act-On stands out as well, providing multi-channel community forums and a resource library that supports users at different stages of their marketing journey. Each platform, in its way, serves as a trusty sidekick ready to swoop in with help when you need it most.
Round Five: Pricing Structures and Value for Money
When assessing landing page builders, pricing structures can greatly influence decision-making. Instapage has a clear model with tiered pricing to accommodate various budgets, and its extensive features offer remarkable value especially for businesses data-focused on conversion rates. Emma offers flexible solutions for email and landing page integrations but may come with limitations if users seek a standalone landing page builder. Act-On's pricing reflects its broader capabilities in automation, which can be beneficial for organizations looking for an all-in-one solution. However, the ROI on each platform will largely depend on the specific needs of your marketing strategy and the resources available.
To sum up this comprehensive showdown, it’s clear that while all three platforms boast unique strengths, the right choice hinges on your individual needs and objectives. Feature-rich Instapage stands out as a strong contender for marketers eager to drive conversions with customizable landing pages. Emma and Act-On, with their respective strengths in email marketing and automation, bring valuable contributions to the table as well. Evaluate what matters most to your marketing strategy and consider taking Instapage for a spin through its free trial or demo; you may find it ticks all the boxes for building exceptional landing page experiences.
