How Eloqua vs. Convert vs. Instapage stack up against each other
Compare Instapage with Eloqua and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Eloqua vs. Convert – The Battle for the Best Landing Page Builder
Selecting the right landing page builder can feel a lot like assembling a dream team of superheroes for your marketing efforts. Each contender brings its own superpowers, whether it’s customization, analytics, or user-friendliness. In this showdown, we’ll explore the unique attributes of Instapage, Eloqua, and Convert, and help you figure out which platform might just be the perfect hero for your brand's online campaigns. This guide promises to be insightful, turning the process of comparison into an engaging journey. For marketers, understanding the differences among these platforms can significantly impact costs and conversion rates. After all, building a landing page isn’t just about slapping on a design; it’s about crafting relevant experiences that boost brand trust and customer loyalty, driving conversion rates up. Join us as we dive deep into this epic comparison to discover which landing page builder reigns supreme!
Meet the Competitors: A Star-Studded Lineup
Introducing our three contenders: Instapage, Eloqua, and Convert. Each has carved out a niche in the world of landing page solutions, equipped with notable features and tools that set them apart in the competitive landscape. Instapage is famed for its robust customization capabilities and high conversion rates, enabling marketers to create tailored landing pages that resonate with target audiences. Eloqua, on the other hand, is often recognized for its extensive marketing automation features, providing an all-encompassing solution for email marketing and lead management. Lastly, Convert specializes in simplicity and speed, allowing users to create fast, impactful landing pages with minimal hassle. What links these three platforms is their shared commitment to enhancing user experience and ultimately increasing conversion success. While they each come with their strengths, this guide will dissect their offerings to help pinpoint the best match for your marketing needs.
Round One - Features at a Glance
Template Selection and User Comfort
In the realm of landing pages, versatility in template offerings is crucial for capturing user interest. Considering template variety, Instapage shines with hundreds of customizable templates designed to cater to a wide spectrum of industries. This platform places a strong emphasis on user-friendliness, ensuring even those new to digital marketing can whip up an attractive landing page without extensive training. Eloqua offers templates as well, but they emphasize integration within broader campaigns, making them slightly less user-centric compared to Instapage. Convert, while offering a smaller selection of templates, excels in simplicity, allowing users to quickly deploy pages without the distraction of overly elaborate designs. The real value, however, is in the ease of use across all three platforms. Instapage is particularly noteworthy for reducing the learning curve, enabling marketers to focus on increasing conversions rather than wrestling with technology.
Instapage: Your Partner in Conversions
Instapage sets itself apart through its exceptional focus on customization and conversion rate optimization. Unlike many platforms that present generic templates or limited editing options, Instapage empowers marketers with intuitive features that enable them to create deeply personalized landing page experiences. Users can control every aspect of their page, from headlines and images to call-to-action buttons. Furthermore, Instapage's built-in A/B testing tools provide crucial insights into what resonates most with audiences, continuously optimizing conversion rates. What makes Instapage truly remarkable is its commitment to helping marketers reduce costs. By fostering higher conversion rates through tailored experiences, businesses can see increased ROI, thus supporting their growth ambitions. In a world where brand trust and customer loyalty are paramount, Instapage ensures that marketers can build landing pages that do more than simply capture leads—they create genuine connections with customers.
Round Two - Speed and Performance
Before diving into metrics, let’s frame the importance of speed and performance in the digital landscape. Imagine waiting at your favorite cafe and staring at a wall while your drink takes ages to arrive. Just as that delays your caffeine fix, slow-loading landing pages can frustrate potential leads and drive them away. User experience hinges on quick loading times, and it's crucial for landing pages to deliver this seamlessly to maintain engagement. In this round, we evaluate how each platform excels in speed and overall performance to ensure a delightful experience for users.
Instapage Advantages:
- Lightning-fast loading times that ensure user satisfaction.
- Optimized for mobile devices, maintaining speed across platforms.
- CDN support guarantees global availability and quick access.
- Advanced performance tracking to assess speed and improve engagement.
Eloqua Advantages:
- Strong integration with marketing automation tools ensuring seamless performance.
- Customizable options to optimize loading times based on user preferences.
- Analytics capabilities provide insights into performance metrics.
Convert Advantages:
- Simplicity in design leads to faster loading times.
- User-friendly dashboard makes it easy to monitor page speed.
- Fewer design elements contribute to optimal performance on mobile devices.
In wrapping up this round, it’s evident that performance plays a pivotal role across all three builders. However, Instapage emerges on top with its superior focus on speed and user satisfaction, while Eloqua and Convert also hold their own with solid performance metrics.
Round Three - Navigating Usability and Learning
When it comes to usability, each of these platforms welcomes users with open arms, yet their approaches vary. Instapage offers a visually engaging interface that feels intuitive right off the bat. An easy drag-and-drop feature allows even the greenest marketer to whip up polished landing pages. Its rich library of tutorials provides valuable assistance throughout the process. Eloqua might have a more robust feature set, but this can sometimes complicate the user journey, particularly for newcomers who are navigating through layers of marketing automation complexities. Conversely, Convert’s streamlined design fosters a fast learning curve, allowing new users to quickly build effective landing pages, which is ideal for those looking to get started immediately. Regardless of your experience level, each platform has measures in place to aid your transition into using them.
Round Four - Support: Your Safety Net
Customer support—in the world of landing pages, having a reliable support team is akin to having loyal sidekicks by your side. Instapage excels in this area, offering multiple support channels including chat, email, and extensive resources through its community forums. Moreover, the knowledge base is exceptionally well-organized, empowering users to troubleshoot quickly. Eloqua, although strong in its automation features, has varying availability on customer support depending on the service tier selected. Convert boasts a friendly and attentive support team, available via email and live chat, with a growing library of user-generated content that contributes to a supportive environment. Each platform has its unique approach, but when it comes to personalized assistance, Instapage stands out as an industry leader.
Round Five - The Cost Factor
Diving into pricing strategies requires an analytical lens to determine how each platform provides value. Instapage, while on the higher end of the scale, justifies its cost through comprehensive features that enhance conversion rates and user experience. This is ideal for businesses aiming to expand their digital footprint without sacrificing quality. Eloqua’s pricing is typically reserved for larger enterprises, making it a hefty investment depending on features required. For those watching their budgets closely, Convert is the most affordable option that still delivers essential features for competent landing page creation. Ultimately, understanding your specific needs allows for clarity in navigating these pricing structures.
As we conclude this insightful showdown, it’s essential to remember that each platform has strengths suited for different marketing strategies. Your journey towards the ideal landing page builder hinges on what factors are most significant to you—be it comprehensive features, dedicated support, or workability within your budget. Ultimately, while all three platforms offer unique capabilities, Instapage stands out as a premier choice, empowering marketers to reduce costs and enhance conversion rates through relevant landing page experiences. Don’t hesitate to explore Instapage today with a free trial to see firsthand how it can transform your online campaigns!
