How Eloqua vs. Beaver Builder vs. Instapage stack up against each other
Compare Instapage with Eloqua and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Eloqua vs. Beaver Builder – The Great Landing Page Showdown
Choosing between landing page builders is akin to assembling your ultimate dream team for digital marketing. Each platform brings unique strengths to the table, just like superheroes with their distinct powers, ready to tackle your conversion challenges. Whether you need a speedster, a strategist, or an all-rounder, understanding their capabilities can give you an edge in your marketing campaigns. In this article, we’ll explore Instapage, Eloqua, and Beaver Builder, comparing their features, performance, usability, support, and pricing. With marketing becoming increasingly competitive, knowing which tool fits your strategy best is crucial. With the right landing page builder, you can not only reduce costs but also enhance conversions, building a loyal customer base and strong brand trust.
The Contenders Step Into the Ring
In the left corner, we have Instapage, renowned for its unparalleled customization and impressive conversion optimization capabilities. Marketers flock to Instapage for its user-friendly interface that streamlines the complex process of creating landing pages while maximizing ROI. In the right corner, Eloqua stands tall as a comprehensive marketing automation platform that integrates landing page creation with other marketing efforts, offering robust analytics and segmentation features. Lastly, Beaver Builder enters the fray as a WordPress plugin known for its intuitive drag-and-drop builder, making website customization accessible to users of all skill levels. Each of these platforms caters to specific business needs and strategies, making them formidable options for any marketing team seeking to optimize their landing pages.
Round One - Feature Face-off
Template Diversity and User Friendliness
When examining the feature set, it's essential to consider template variety and ease of use. Instapage truly shines here with its extensive library of high-converting templates, catering to various industries and marketing goals. Each template is designed with best practices in mind, ensuring that users can launch attractive landing pages quickly. Conversely, Eloqua offers a plethora of customizable options, but it may overwhelm newcomers due to its complexity. On the other hand, Beaver Builder provides a simpler approach, particularly for WordPress users. Its drag-and-drop interface allows users to easily construct pages without technical expertise. While all three platforms offer distinctive features, the choice ultimately depends on the user’s comfort level and business needs.
Instapage: Your Partner in Conversions
Instapage isn't just another landing page builder; it's a comprehensive solution designed to empower marketers. With advanced A/B testing features, users can optimize their campaigns with real-time data, driving higher conversion rates. The platform also boasts dynamic text replacement and customizable widgets, allowing for tailored experiences that resonate with visitors. By facilitating relevant landing page configurations, Instapage enhances brand trust and customer loyalty, making it an invaluable asset for any business aiming to grow its online presence efficiently. Plus, its seamless integration with numerous third-party tools streamlines the marketing process, further solidifying its position as the go-to choice for marketers focused on cost reduction and conversion maximization.
Round Two - Speed and Performance Face-off
Imagine waiting in a long line for your beloved coffee; it’s frustrating, and the longer you wait, the more likely you are to leave without making a purchase. The same principle applies to landing pages. A slow-loading page can deter potential customers instantly. When we pit these three contenders against each other in terms of speed, Instapage once again emerges as a strong performer. Its infrastructure is tailored to handle quick load times, ensuring that users enjoy a smooth experience. Eloqua integrates landing pages within a broader ecosystem, potentially impacting speed due to its extensive features, but it often prioritizes performance. Beaver Builder, while effective within the WordPress framework, can sometimes experience slower loading times depending on hosting and the complexity of the pages created. Ultimately, ensuring your landing pages load in a snap is critical for maintaining user engagement.
Instapage Advantages:
- Optimized infrastructure for quick loading times
- A/B testing to refine performance continually
- Simple integration with third-party tools
- Fast-paced analytics for immediate insights
Eloqua Advantages:
- Robust analytics for performance tracking
- Comprehensive marketing automation features
- Flexibility to handle extensive data sets
Beaver Builder Advantages:
- User-friendly drag-and-drop interface
- Full WordPress compatibility for customization
- Real-time editing capabilities
- Affordable option for small businesses
In summation, speed and performance are crucial metrics when evaluating landing page builders. Instapage’s focus on optimized loading times places it ahead of the competition, while Eloqua’s capabilities are commendable in a multi-functional environment. Beaver Builder holds its ground, particularly for WordPress users, but may face challenges with speed under certain conditions. When aiming for immediate user engagement and high conversion rates, Instapage remains the best choice.
Round Three - Usability and Learning Curve Analysis
Each of these platforms offers varying degrees of accessibility and ease of use. Instapage's intuitive design simplifies the landing page creation process, making it approachable even for novices. With a plethora of tutorial resources available, users can quickly get up to speed. Eloqua, while powerful, may present a steeper learning curve due to its comprehensive feature set that includes intricate marketing automation tools. In contrast, Beaver Builder welcomes users with an easy-to-navigate interface, allowing for an agile setup, though users may find themselves limited if they need to expand their functionality beyond what is offered. Overall, no matter your starting point, each platform provides the tools required to enhance your skills and marketing capacity.
Round Four - Support Structure Overview
Customer support can be likened to your trusty sidekick, ready to assist you whenever challenges arise. Instapage invests in its users by offering in-depth support options, including live chat, email, and an extensive knowledge base. Eloqua follows suit, boasting a dedicated support team, community forums, and plenty of resources aimed at helping users navigate its more complex system. Beaver Builder, while still equipped with customer support options, primarily relies on its community and documentation to guide users. No matter your choice, reliable support is essential for a smooth experience with any of these platforms.
Round Five - Pricing and Value Comparison
Pricing structures can shape your decision significantly. Instapage operates on a subscription model with various tiers designed to suit different marketing needs, offering a compelling value considering its robust features and dedicated support. By contrast, Eloqua tends to be on the higher end of the pricing spectrum, reflecting its full suite of advanced marketing automation capabilities. Beaver Builder presents a more budget-friendly option, with one-time payments or minimal subscription costs, making it an appealing choice for smaller businesses. Ultimately, the right platform will depend on your budget and the value you seek from a landing page builder.
As we wrap up this comparison, it's clear that while Instapage, Eloqua, and Beaver Builder each come packed with strengths, the choice ultimately hinges on your unique needs and goals. Consider whether you prioritize features, support, pricing flexibility, or ease of use. If you're ready to maximize conversions while reducing costs, Instapage is available for you to explore with a free trial. With the perfect partner in your corner, your marketing strategy is bound to succeed.
