How Eloqua vs. AidaForm vs. Instapage stack up against each other
Compare Instapage with Eloqua and AidaForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Eloqua vs. AidaForm – Who Takes the Crown?
Choosing a landing page builder is much like assembling a dream team for your marketing strategy. Each tool brings its unique capabilities to the table, much like superheroes teaming up to save the day. In this comparison, we will explore three popular contenders: Instapage, Eloqua, and AidaForm. Each has carved out a niche in the digital arena, but only one can take the spotlight as the ultimate choice for marketers. This article is designed to give you a fun yet informative overview, helping you to weigh the strengths and weaknesses of each platform. By the end, you’ll be armed with the knowledge needed to make a confident decision on which landing page builder integrates into your marketing efforts and maximizes ROI. So, let’s jump right into the ring and witness this exciting showdown unfold!
Meet the Heavyweight Competitors
First up, we have Instapage, a platform renowned for empowering marketers with the tools they need to enhance conversion rates and optimize landing page experiences. Next, we find Eloqua, a robust marketing automation solution that excels in driving engagement through targeted campaigns and data-driven strategies. Finally, there’s AidaForm, a user-friendly tool designed to simplify the form creation process while offering landing page capabilities. Together, these three platforms each offer unique features that cater to varying marketing needs. Instapage stands out for its focus on customization and conversion optimization, while Eloqua helps brands elevate their marketing strategies through deep insights and automation. Meanwhile, AidaForm makes creating impactful forms both easy and effective, perfect for marketers looking to streamline data collection. With such diverse offerings, the stage is set for an exciting comparison.
Round One - Features Showdown
Template Variety and User Experience
When it comes to template variety and ease of use, Eloqua offers a broad selection of templates designed for multi-channel marketing campaigns. However, many users find it to be somewhat complex for beginners, as the platform is aimed more towards professionals with a marketing background. AidaForm, on the other hand, provides a range of sleek, modern templates specifically tailored for forms. It’s straightforward and requires minimal technical know-how, making it accessible for users of all experience levels. Instapage shines in this round, offering over 200 customizable templates optimized for conversions and a user-friendly interface. Marketers love that Instapage empowers them to create tailored landing pages that align perfectly with their branding and marketing goals, reducing costs and increasing overall conversion efficiency. Each platform has unique offers, but Instapage’s template flexibility truly sets it apart.
Instapage: The King of Customization and Conversion Rates
Instapage is more than just another landing page builder; it’s an essential partner for marketers seeking to enhance their online presence. What makes it truly exceptional is its unmatched level of customization, allowing users to fine-tune every aspect of their landing pages. This level of detail not only fosters a unique brand identity but is also instrumental in driving higher conversion rates. With features like A/B testing, heatmaps, and seamless integration with various marketing tools, Instapage empowers users to optimize their campaigns continually. The platform provides insights into user behavior, enabling marketers to make data-driven decisions for future endeavors. Furthermore, its collaborative features facilitate smooth teamwork, allowing multiple stakeholders to review and contribute, ensuring that every landing page serves its intended purpose—to convert visitors into loyal customers.
Round Two - Speed and Performance
In today’s fast-paced digital landscape, speed is crucial. Imagine entering your favorite coffee shop, only to find a long queue and slow service; it’s frustrating! Similarly, slow-loading landing pages can lead to high bounce rates and lost opportunities. Therefore, optimizing speed and performance is a top priority for marketers. Each of our three contenders brings something different to the table in this arena. Instapage is particularly noteworthy for its rapid load times, ensuring that visitors have a seamless experience. Now let's take a closer look at the advantages of each platform in this round.
Instapage Benefits:
- Dedicated infrastructure that guarantees fast loading times
- Optimized pages that reduce bounce rates
- Advanced caching techniques to enhance performance
- Mobile-responsive designs that load swiftly on any device
Eloqua Benefits:
- Integrates seamlessly with existing CRM systems
- Offers powerful automation that optimizes resource use
- Enables dynamic content delivery for improved user engagement
AidaForm Benefits:
- User-friendly interface that enables quick setup
- Lightweight designs that ensure fast loading
- Efficient form processing that boosts performance
- Customizable templates that maintain site speed
In summary, while all three platforms bring unique advantages, Instapage predominantly shines with its focus on load speed and performance optimization. This makes it highly effective in maximizing conversions.
Round Three - Usability and Learning Curve
When it comes to onboarding new users, all three platforms strive for simplicity, but they each have unique strengths. Instapage provides a straightforward experience that's both welcoming and intuitive for newbies while still offering advanced features for seasoned users. Eloqua, with its wealth of features, may come with a steeper learning curve; however, it rewards users with comprehensive analytics and automation capabilities as they advance. AidaForm's easy form-building process lowers barriers for non-technical marketers, making it an enticing choice for those who are just starting. Overall, each platform welcomes newcomers and nurtures them towards expertise, ensuring that all users can harness their full potential.
Round Four - Ready-to-Help Support
Customer support is like having a reliable sidekick; having the right support can make all the difference. Instapage boasts a dedicated support team available via chat, email, and extensive knowledge resources. Their community forums are filled with proactive users ready to assist. Eloqua also excels, offering multi-channel support and a rich knowledge base that empowers users to solve issues independently. AidaForm prioritizes customer satisfaction with prompt responses and detailed documentation. In this round, each platform shows commitment to user support, fostering loyalty and ensuring that clients never feel alone in their marketing efforts.
Final Round - Value and Cost Analysis
Discussing pricing is essential, as all marketers look to maximize their budget. Instapage offers several plans, providing excellent value for small to medium businesses focused on conversion rates. Eloqua is generally on the higher end of the spectrum but offers extensive features suitable for large enterprises. AidaForm presents a budget-friendly option aimed at users who need simplified form functionality without compromising quality. Ultimately, the choice comes down to what features and support are most important to the reader's specific needs.
In conclusion, while all three platforms come with unique strengths, identifying the right landing page builder largely depends on aligning your marketing goals with the features offered. Whether it's the advanced options in Instapage, the automation excellence of Eloqua, or the simplicity of AidaForm, understanding your priorities is essential. Moreover, make sure to consider what’s the best fit for your marketing strategy moving forward. Don’t hesitate to examine Instapage with a free trial to explore firsthand how it can empower you to reduce costs, enhance conversions, and deliver relevant landing page experiences that build brand trust, customer loyalty, and improved conversion rates.
