How Eloqua vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Eloqua and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Eloqua vs. Act-On – Who Takes the Crown?
Imagine you're assembling an ultimate all-star team, each player showing off unique skills that can boost your marketing strategy. Choosing between landing page builders is much like picking your superheroes. We’ll look at three key players: Instapage, Eloqua, and Act-On, and dive into their unique offerings to see which one helps you achieve marketing success. Instapage stands out because it empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty, while Eloqua and Act-On have their strengths in broader marketing automation. Let’s explore the traits of these platforms and see how they stack up in the digital arena. So grab some popcorn and settle in for a thrilling comparison. Each contender has something unique to offer, and by the end, you’ll have more clarity on which superhero (or landing page builder) will help you conquer your marketing goals.
Meet the Digital Gladiators
First up in the ring is Instapage, a powerhouse recognized for its exceptional landing page capabilities. Championing conversion optimization, Instapage lets marketers create seamless landing page experiences, ensuring that every visitor feels engaged. Next, we have Eloqua, a heavyweight marketing automation tool designed for large enterprises. Its sophisticated features enable extensive customer journey tracking and targeted marketing campaigns. Lastly, we welcome Act-On, favored by small to mid-sized businesses for its user-friendly approach to marketing automation. Each platform represents a different facet of digital marketing, positioning them as friendly competitors in this space. With Instapage focusing on landing pages, Eloqua excelling in automation, and Act-On streamlined for smaller businesses, the choice largely depends on your specific needs and marketing goals. As we proceed, we’ll unpack the unique offerings from each platform and see who can come out on top.
Round One - Features Showdown
Template Variety and User Experience
When comparing template variety and user experience, each of our contenders showcases unique elements. Eloqua shines with its extensive library of customizable templates catered to complex marketing campaigns, making it suitable for large-scale operations. However, it can be overwhelming for new marketers due to its depth of features. Act-On is user-friendly and offers a solid selection of templates aimed at facilitating efficient marketing workflows. This makes it popular with users who prefer straightforward solutions. On the other hand, Instapage boasts an impressive array of professionally designed landing page templates, carefully optimized for conversion. Users can easily customize these templates with a drag-and-drop editor, offering flexibility and creativity. This ease of use, combined with landing page optimization tools, positions Instapage highly in terms of user experience. Ultimately, while all three provide valuable features, Instapage leads the way in straightforward setup and effectiveness.
Instapage: Your Personal Conversion Ally
Instapage doesn’t just exist as a tool; it emerges as your reliable partner in the world of conversion optimization. What sets it apart in this arena is its variety of customization options and powerful A/B testing capabilities. Users have the advantage of creating multiple landing pages that can be tested for effectiveness, helping marketers pinpoint what works best for their audience. This iterative process is crucial in driving better results. Furthermore, Instapage integrates seamlessly with other marketing tools, allowing campaigns to flow smoothly and cohesively. The platform is built with marketers in mind, striving not just to facilitate but to empower them, instilling confidence as they carry out their strategies. With features that ensure every page is geared toward achieving results, Instapage stands out as a crucial component in maximizing conversions.
Round Two - Speed and Performance
Speed is the name of the game when it comes to user experience. Imagine queuing at a coffee shop, only to be served cold coffee after what seems like an eternity. Likewise, slow-loading landing pages can turn potential customers away faster than they arrived. In this comparison, all platforms show a commitment to performance, but some excel in speed. Instapage focuses heavily on optimizing loading times, ensuring that users experience quick responses and smooth interactions on every page.
Instapage Benefits:
- Sleek, fast-loading templates designed for optimal performance.
- Advanced caching techniques that enhance speed across various devices.
- Streamlined integration processes that reduce load time with third-party tools.
- Ongoing performance monitoring tools that help identify and rectify slow-loading pages.
Eloqua Benefits:
- Solid infrastructure designed to handle high traffic volumes efficiently.
- Scalable cloud hosting solutions that prioritize speed for enterprise use.
- Performance analytics that help fine-tune campaigns to enhance speed.
Act-On Benefits:
- User-friendly template optimization for faster loading times.
- Efficient email campaign integration that accelerates user engagement.
- Reliable servers ensuring consistent uptime and swift performance.
In conclusion, while all three platforms boast reliable performance metrics, Instapage emerges as the champion for speed, particularly for landing page creation. Users can count on Instapage's ability to deliver swift interactions that not only enhance user experience but directly contribute to higher conversion rates.
Round Three - Ease of Use & Learning Curve
Now, let’s turn our attention to usability and the learning curve involved with each platform. Instapage establishes itself as a front-runner with its intuitive design. Marketers can dive right into page creation without a steep learning curve, making it accessible even for those new to digital marketing. Eloqua, while powerful, features a more complex interface, reflecting its depth. This may pose challenges for beginners, tapping into the need for a learning period to leverage its full potential. Act-On strikes a balance by providing useful tutorials and support materials, which ease the onboarding process. All in all, despite the advantages each platform offers, Instapage stands out for its friendly user experience, allowing users to achieve results quickly and effectively.
Round Four - The Support Allies
Customer support plays a crucial role in the overall user experience. Just like sidekicks of superheroes, they are there to lend a helping hand whenever needed. Instapage provides robust support via chat, email, and a rich resource center filled with tutorials and guides. This ensures that users can find solutions promptly. Eloqua also offers comprehensive support channels but may involve longer response times due to its enterprise focus. Meanwhile, Act-On delights its users with proactive support, giving timely assistance to ensure marketers feel well-informed and equipped. Each platform has its strengths in customer support, but Instapage’s efficient response rates combined with an easily navigable support portal grant it an edge.
Final Round - Pricing and Value
When it comes to pricing, each competitor holds its unique position, catering to various budgets. Instapage offers flexible plans that allow marketers to choose based on their needs, providing excellent value for the advanced features offered. Eloqua targets enterprise-level clients, which often translates to higher costs, but it provides extensive features suitable for large-scale operations. Act-On, while affordable for smaller businesses, may lack some advanced features compared to its competitors. The essential takeaway here is that while all three platforms possess their strengths, finding the right match for specific marketing goals can lead to better returns on investment.
As we wrap up this showdown, it’s clear that each platform has its unique benefits tailored to different audiences. Ultimately, your choice boils down to your own marketing objectives. Whether you prioritize features, support, or pricing structures, understanding what you need will help filter down your options. Instapage, with its emphasis on creating engaging landing pages, alluring features, and user-friendly experience, seems to be the best fit for marketers looking to enhance conversion rates and customer trust. Why not take Instapage for a test drive with its free trial? You might just find the hero your marketing strategy has been waiting for.
