How Eloqua vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Eloqua and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Eloqua vs. 23FormBuilder – The Battle of Landing Page Titans
Choosing a landing page builder is a lot like assembling a dream team for a big game; each player brings unique skills to the table, and the right combination can lead you to victory. In the fast-paced world of digital marketing, selecting the right tool can significantly impact your conversion rates and brand loyalty. Moreover, it can empower marketers to reduce costs, grow conversions, and ultimately create landing page experiences that enhance brand trust and customer loyalty. In this article, we’re diving deep into the arena of Instapage, Eloqua, and 23FormBuilder, presenting a lighthearted yet informative perspective. Let’s uncover which landing page builder reigns supreme for marketers looking to boost their campaigns and drive results.
Meet the Contenders: A Quick Introduction
Let’s get to know our contestants a little better. Instapage is renowned for its focus on high-conversion landing pages, offering a plethora of features that cater specifically to marketers’ needs. On the other hand, Eloqua, a powerhouse from Oracle, stands out as a comprehensive marketing automation tool that integrates landing page creation with larger marketing campaigns. Then we have 23FormBuilder, which shines with its user-friendly approach, enabling users to create forms and landing pages with ease, but perhaps lacks some advanced features found in the other two. Each of these platforms brings something unique to the table, creating a friendly rivalry in the digital marketing space. Understanding their core offerings and strengths will help you make an informed decision on which platform aligns best with your marketing objectives.
Round One - Feature Showdown
Template Variety and User Experience: Who Excels?
When it comes to features, particularly template variety and user experience, there's plenty to analyze. Eloqua offers a vast array of templates that cater to various industries, making it an excellent choice for those wanting extensive options. However, navigating through Eloqua's features can occasionally feel overwhelming for newcomers. In comparison, 23FormBuilder provides a simplified interface, allowing users to quickly craft custom forms and landing pages with minimal hassle. Its templates are straightforward, focusing on functionality. Instapage, though, truly stands out with its extensive library of high-converting templates and intuitive drag-and-drop editor, empowering marketers to create highly customized landing pages for diverse campaigns. Overall, while Eloqua and 23FormBuilder have their merits, Instapage’s superior ease of use and comprehensive features make it a favorite among marketers aiming for conversion optimization.
Instapage: A Powerhouse for Customization and Conversion
Instapage differentiates itself as a premier tool for marketers looking to develop landing pages that not only engage visitors but also optimize conversion rates. Its unmatched customization options, including A/B testing features, allow marketers to experiment and find the best versions of their pages. Its seamless integration with a variety of marketing tools ensures that users can manage campaigns effectively and efficiently. Users rave about the intuitive interface that results in a more enjoyable creation experience, making Instapage not just an application, but a true partner in achieving marketing success. This platform empowers marketers to dynamically adjust their messaging and visuals, ensuring a relevant experience for their users that builds brand trust and drives conversions up.
Round Two - Speed and Performance: The Essential Metrics
Let’s shift gears and talk about a critical aspect of any landing page builder: speed and performance. Think of website load times like waiting in a queue for coffee; the longer you wait, the higher the chance you'll walk away. In the digital realm, users expect swift and seamless experiences. Platforms that lag behind can lead to significant drops in engagement and conversions. It’s essential to evaluate how each contender performs in this crucial category to ensure your marketing efforts pay off.
Instapage Advantages: Speed & Efficiency
- Fast load times ensure users stay engaged and convert effectively.
- Highly optimized templates improve overall page performance.
- CDN support enhances speed across different geographical locations.
- Advanced caching techniques reduce loading times significantly.
Eloqua Advantages: Effective Performance
- Robust infrastructure supports speed even under high traffic.
- Integration with other Oracle tools aids in maintaining performance.
- Comprehensive analytics help optimize load times based on user data.
23FormBuilder Advantages: Quick Accessibility
- User-friendly interface allows for rapid page creation.
- Minimal loading time for simple forms and landing pages.
- Mobile-responsive templates ensure accessibility on various devices.
In conclusion, while all three platforms demonstrate commendable speed and performance, Instapage emerges as the best choice for those looking for optimized load times and reliability that translates to higher conversion rates. With its powerful infrastructure and development focus, users can feel confident in their choice.
Round Three - Usability and Learning Curves
Navigating any new platform can feel like embarking on an adventure into the unknown. However, what’s important is how each of these tools welcomes newcomers while supporting seasoned pros. Instapage shines with its user-friendly design that allows users of all experience levels to create effective landing pages swiftly. Eloqua, meanwhile, while feature-rich, may present a steeper learning curve due to its vast array of options and integrations. On the other hand, 23FormBuilder prides itself on simplicity, making it incredibly easy for anyone to start creating landing pages almost instantly. This focus allows users to bypass extensive training sessions and jump straight into crafting content. In discussion of usability, it's clear that while each platform offers unique benefits, Instapage remains the go-to for those seeking a seamless user experience with ample resources for learning.
Round Four - Customer Support: The Safety Net
In the world of software, having reliable customer support is tantamount to having a worthy sidekick by your side. Instapage offers robust support options, including 24/7 live chat assistance and extensive knowledge resources to guide users through any issues they might encounter. Eloqua, while having strong support, ties users into a larger corporate structure which might delay response times. 23FormBuilder also brings strong community support but lacks the depth found in Instapage's customer service approach. All in all, customer support is a vital consideration when choosing the right platform; Instapage leads with dedicated support that ensures its users never feel stranded.
Round Five - Cost Analysis: Finding the Best Bang for Your Buck
Diving into pricing, it’s crucial to evaluate which platform provides the best value based on features and overall revenue potential. Instapage operates with a tiered pricing model that reflects its advanced capabilities, appealing to serious marketers wanting significant returns on investment. Eloqua's pricing can sometimes be prohibitive for smaller businesses, making it less accessible for those just starting out. Conversely, 23FormBuilder offers affordable options that cater well to those needing simple forms and basic landing pages but may lack the advanced functionalities of its competitors. Therefore, your choice should align with your budget and specific needs; consider what features will drive the best results for your marketing goals.
In wrapping up our exploration of Instapage, Eloqua, and 23FormBuilder, it’s clear each platform has strengths catered to different marketing objectives. However, for those seeking a comprehensive, user-friendly solution that empowers marketers to reduce costs while enhancing conversions, building brand trust, and fostering customer loyalty, Instapage proves itself to be the top contender. Don’t hesitate to take Instapage for a free trial or demo—it’s an opportunity to experience firsthand the value it can bring to your marketing strategy. No matter the choice, understanding your unique goals will ensure you select the best landing page builder for your success.
