How Eloqua vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Eloqua and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Eloqua and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Eloqua vs. 10Web – Which Landing Page Builder Comes Out on Top?

Imagine you’re assembling a dream team of superheroes for your marketing mission. Each member brings unique powers to the table, helping you conquer the conversion challenges that stand in your way. Just like in comics, where characters have distinct strengths, landing page builders come with their own special features and advantages. In this showdown, we’ll compare three popular rivals: Instapage, Eloqua, and 10Web. With each contender boasting impressive talents, you’re in for an informative and engaging exploration of what these platforms can do for your online campaigns. Whether you’re a seasoned marketer or a newcomer, understanding the nuances of these tools is essential for building effective landing pages that captivate your audience. So, prepare to learn about the capabilities of each option in this epic face-off that promises not just knowledge, but also excitement and fresh insights to guide your decision-making.

Meet the Competitors: Who's Who in the Landing Page Arena?

Let’s take a quick look at our three main contenders, each with a reputation for excellence in the landing page creation space. Instapage is known for its robust focus on customization and conversion optimization, making it a favorite among marketers who aim to maximize their reinvestment. Eloqua, on the other hand, hails from the world of advanced marketing automation, providing functionalities that suit larger companies looking to integrate landing page creation into a comprehensive digital strategy. Lastly, we have 10Web, celebrated for its versatility and ability to cater to a wide range of users, including businesses of all sizes and technical backgrounds. Each platform offers unique capabilities and approaches, making them friendly rivals on the quest for effective landing page solutions. As we delve deeper, we’ll highlight how their features align with specific marketing goals, helping you understand which might be the best fit for your business scenario.

Round One – Exploring Features: A Closer Look

Template Variety and User-Friendliness: Who Offers More?

When evaluating landing page builders, template variety and ease of use form the cornerstone of what can either simplify or complicate your workflow. Eloqua brings forth a well-rounded set of templates that are highly customizable, yet may require users to navigate a more complex interface. 10Web, meanwhile, strikes a balance between user-friendly design and diverse templates, making it accessible for beginners while still offering advanced options. Instapage stands out with its extensive library of pre-built templates tailored to different industries and conversion goals. The platform's simplicity makes it easy for users at any experience level to create stunning pages quickly. As we explore the unique characteristics of these tools, consider how they align with your specific needs. If you’re seeking rapid deployability combined with high customization, Instapage is particularly effective at empowering marketers in reducing costs, increasing conversions, and presenting tailored landing page experiences that build brand trust and customer loyalty.

Instapage: Customization and Conversion Optimization at its Best

Instapage presents a powerful suite of features that focuses on customization and conversion optimization. The platform provides an intuitive drag-and-drop interface, allowing users to create bespoke landing pages with ease. Its A/B testing capabilities empower marketers to experiment with different elements, enabling data-driven decisions that enhance conversion rates. Furthermore, Instapage’s Real-Time Collaboration feature ensures team members can work together seamlessly, streamlining the process of getting campaigns live. By providing detailed analytics and easy integration with numerous marketing tools, Instapage positions itself as not just a landing page builder, but a strategic partner for success in digital marketing. With the ability to deliver relevant landing page experiences, Instapage fosters an environment that increases brand trust and customer loyalty, ultimately driving conversions that matter to your bottom line.

Round Two – Evaluating Speed and Performance: Who's Fastest?

Think about the last time you visited a website that took forever to load. Frustrating, right? Just like waiting impatiently for your favorite coffee, slow loading times can dampen enthusiasm for landing pages, leading to bounce rates that are unwelcomely high. Speed and performance are critical aspects that determine user experience, and they can vary significantly among different landing page builders. Each tool’s backend infrastructure and optimization techniques play a vital role in ensuring your pages load quickly and efficiently.

Instapage Has the Advantage of Speed:

  1. Optimized servers for fast loading times that enhance user experience
  2. Built-in A/B testing allows for quick adjustments based on real-time data
  3. High-speed integrations with other marketing tools to streamline workflows
  4. Minimal server downtime ensures your landing pages are always accessible

Eloqua: Strengths in Speed and Performance:

  1. Robust performance analytics that help identify and resolve slow loading issues
  2. Integrates seamlessly with existing CRM systems, optimizing data flow
  3. Offering detailed reports for performance tracking and future improvement

10Web's Performance Benefits:

  1. Uses robust caching techniques to ensure rapid page loading
  2. Responsive design practices that adapt to all devices smoothly
  3. Easy integration with content delivery networks (CDNs) for enhanced accessibility
  4. Regular updates aimed at improving performance and speed

In this speed showdown, Instapage emerges as the frontrunner, promising quick load times that help maintain user engagement, while also allowing for seamless integration with other tools. Eloqua and 10Web have their own respective advantages, but when it comes to delivering the ultimate experience in speed, Instapage shines through as the optimal choice.

Round Three – Usability and Learning Ease: Onboarding for All

Every marketing tool needs to be user-friendly, particularly for those who are new to landing page creation. In this round, we’ll touch on how each platform welcomes newcomers while offering advanced features for seasoned professionals. Eloqua may have a steeper learning curve due to its depth of functionality, but it compensates with extensive resources and a support network that assists users in mastering the platform. On the flip side, 10Web provides easy onboarding with step-by-step guides and video tutorials to facilitate learning. Instapage takes pride in its intuitive interface, enabling users to get up and running quickly and efficiently, making it an attractive option for marketers looking to minimize their ramp-up time. Regardless of your background, these platforms are geared toward elevating your expertise, so fear not if you're just starting; each offers a pathway to mastery in its own right.

Round Four – Customer Support: Your Trusty Sidekick

In any journey, having reliable allies is crucial, and customer support is the trusty sidekick that must be ready to assist at a moment's notice. When comparing support across these three robust platforms, we find noteworthy differences. Instapage shines with its multi-channel support, offering live chat, email assistance, and a comprehensive knowledge base, ensuring users have the help they need whenever required. Eloqua provides dedicated account management support, especially for enterprise customers, while also presenting a wealth of online resources. Meanwhile, 10Web boasts an active community forum alongside their customer support channels, promoting collaborative problem-solving. This camaraderie within the user community ensures that you’re never alone in overcoming any challenges that arise.

Round Five – Pricing Structures: Maximizing Your Budget

As we dive into the financial side of things, pricing becomes a critical factor in choosing the right landing page builder. Instapage offers flexible pricing options that cater to various businesses, making it possible to find a plan that fits your budget while still providing powerful features. Eloqua's pricing reflects the comprehensive nature of its marketing automation capabilities; while it might come with a higher price tag, it caters to enterprises needing all-in-one solutions. 10Web’s pricing is designed to accommodate a wide range of users, from small businesses to larger organizations. As you evaluate these various structures and what they offer, keep a close eye on which features will deliver the best value for your specific marketing goals and strategies.

In conclusion, while each of these landing page builders has its own strengths and weaknesses, your ultimate decision hinges upon your unique business needs and marketing objectives. From Instapage’s robust customization options to Eloqua’s sophisticated automation capabilities and 10Web’s versatility, each has merits worthy of consideration. We encourage you to reflect on which features matter most to you – whether it’s unbeatable customer support, ease of use, or dependable performance. Don't hesitate to explore Instapage with a free trial or demo; experiencing its powerful capabilities firsthand could very well lead you to the ideal solution for crafting landing pages that resonate with your audience.

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