How Elementor vs. ConvertKit vs. Instapage stack up against each other
Compare Instapage with Elementor and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Elementor vs. ConvertKit – The Ultimate Battle for Landing Page Supremacy
Navigating the world of landing page builders can feel like assembling a superhero team for your marketing campaign. Each tool brings its own strengths and specialties to the table, promising to transform your online presence and boost conversion rates. Instapage, Elementor, and ConvertKit might be vying for your attention, but how do you know which one to choose? In this friendly showdown, we'll explore each option's features, performance, usability, support, and pricing to help you find the perfect match for your marketing goals. So buckle up and get ready for a thrilling comparison that will leave you feeling informed and entertained! After all, in the world of digital marketing, making the right choice is crucial to achieving success. With so much at stake, let’s get into the ring and uncover the best landing page builder for your needs.
Meet the Contestants
In one corner, we have Instapage, known for its powerful features that empower marketers to create optimized landing pages that drive conversions. In another corner, meet Elementor, a favorite among WordPress users for its intuitive drag-and-drop interface. Lastly, we have ConvertKit, a platform initially focused on email marketing but now offering landing page capabilities to help creators capture leads seamlessly. Each contender has carved out its own niche, making a name for itself in the world of digital marketing. Instapage stands out with its focus on conversion rate optimization, providing advanced tools to maximize return on investment. Elementor has gained popularity for its user-friendly design capabilities, making it an efficient choice for those who love to customize. ConvertKit, while primarily an email marketing service, appeals to creators by simplifying the process of capturing leads without needing complex systems. As we explore the features, strengths, and weaknesses of each of these platforms, the goal will be to find out which one truly rises above the rest in the realm of landing page creation.
Round One - Feature Showdown
Template Variety and User-Friendly Design
When it comes to landing pages, having a variety of templates is crucial for marketers looking to make a strong impression on visitors quickly. Instapage excels with a vast library of professionally designed templates that cater to a wide array of industries, making it easy for users to find the right fit for their campaigns. Furthermore, the templates are fully customizable, allowing marketers to tweak every element to align with their brand identity. On the other hand, Elementor also offers a treasure trove of templates fitting for WordPress users, but its layout options add a unique flexibility to design. Users can mix and match elements seamlessly, but navigating the choices can be overwhelming for beginners. ConvertKit, while providing a limited selection of templates, shines when it comes to integrating directly with email campaigns - making it particularly powerful for creators focused on lead generation. However, it may lack the extensive design capabilities that the other two platforms provide, which could be a drawback for marketers looking for extensive customization.
Instapage: Optimizing Your Conversion Potential
Instapage stands out not just as a tool but as a partner in success, offering unmatched customization and conversion rate optimization features. Its purpose-built design focuses on helping marketers create landing pages that convert. With interactive elements, A/B testing capabilities, and analytics to track performance, Instapage empowers users to make data-driven decisions. The platform allows for seamless integration with popular marketing tools, helping users to streamline their workflows and capture more leads effectively. Additionally, Instapage provides dynamic text replacement and personalized landing pages based on audience segmentation, enhancing the relevance of each landing page experience. This focus on creating tailored experiences helps increase brand trust and customer loyalty by ensuring that every visitor feels recognized and valued.
Round Two - Speed and Efficiency Analysis
Let's talk about speed - the key to a positive user experience and ultimately higher conversion rates. Picture yourself in line for coffee, eagerly waiting for your cup. That brief delay can alter your mood for the day, similar to how slow-loading landing pages can impact a visitor's view of your brand. In this round, we will explore how each landing page builder measures up when it comes to speed and performance. Keeping users engaged is vital, and the ability to deliver content quickly can make all the difference in retaining potential customers.
Instapage Strengths:
- Fast-loading landing pages optimized for conversion.
- Global CDN usage to ensure speed across different regions.
- Image optimization features reducing loading times.
- Performance analytics to monitor and improve speed effectively
Elementor Strengths:
- Lightweight design contributes to faster loading speeds.
- Live editing feature allows for quick changes without loading delays.
- Optimized for WordPress, ensuring high performance across the board
ConvertKit Strengths:
- Effortless integration with email marketing ensures smooth transitions.
- Fast loading times for straightforward landing page designs.
- Focus on essential features contributes to better speed management.
Analyzing the speed and performance metrics of all three platforms, it's safe to conclude that while Elementor and ConvertKit offer respectable loading times, Instapage takes the crown with its dedicated optimization features aimed at enhancing user experience. This performance is essential for any marketer looking to improve their conversion rates - a significant point in favor of Instapage.
Round Three - Usability and Learning Curve
Usability is a crucial factor for any landing page builder, especially if you want to get started quickly. All three contenders strive to create an inviting experience for both newcomers and seasoned pros. Instapage offers an intuitive interface that prioritizes simplicity, allowing users to navigate through their dashboard with ease. Its organized layout and tooltips guide users in finding features quickly, helping them harness the platform's full potential without unnecessary struggles. Similarly, Elementor follows this approach with its drag-and-drop builder, which makes creating custom designs a breeze. There is a slight learning curve for users who may be unfamiliar with WordPress, but many find themselves comfortable in no time. ConvertKit, although having a simplified design interface, may feel limiting to those accustomed to more advanced design capabilities. However, it compensates by remaining focused on delivering lead generation tools that are easy to implement. By catering to different user needs, Instapage, Elementor, and ConvertKit all provide the right amount of support to help users reach expert status on their landing page journeys.
Round Four - Support and Assistance
Think of customer support as your marketing sidekick, the unsung hero ready to swoop in when you hit a snag. Instapage offers a robust support system with 24/7 chat and email assistance, enabling users to resolve issues quickly. They also feature an extensive knowledge base filled with tutorials and helpful articles to guide users through complex tasks. Elementor provides a similar range of support, from community forums to detailed documentation, but users may have to navigate through many resources to find the answers they need. ConvertKit is famous for its attentive customer service, offering email support and helpful response times, but resources beyond that can be limited. Each platform provides valuable support to its users, but Instapage's readily available chat assistance sets it apart, providing users with instant guidance and expertise whenever they need it.
Final Round - Pricing and Packages
When evaluating landing page builders, understanding pricing is essential in finding the best fit for your budget. Instapage operates with a tiered pricing model that offers a variety of plans to help businesses grow according to their needs, from a basic package suitable for small marketers to custom solutions for enterprise-level clients. Elementor offers a free version with limited features, along with a reasonably priced premium version that unlocks advanced functionality. This provides great value for users who want to create stunning designs on a budget. ConvertKit's pricing is structured similarly, appealing primarily to creators looking for a straightforward approach to lead generation through monthly subscriptions based on their email list size. With varied pricing plans available, there's something for everyone, but it’s vital for users to consider their specific needs before selecting the best option. Though cost is a factor, features and support should also be evaluated to ensure you're making the right investment.
In conclusion, while all three platforms bring unique strengths to the table, your ultimate choice will depend on what matters most to your marketing objectives. Instapage shines in its focus on letting marketers reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. Elementor captures attention with its flexibility, making it a go-to for WordPress users, while ConvertKit simplifies lead generation for creators. Consider your specific requirements when selecting the best landing page builder that aligns with your goals. Don't hesitate to take Instapage for a test drive with a free trial or demo, and see for yourself how it empowers you to achieve remarkable results!
