How Dynamic Yield vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Dynamic Yield and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Dynamic Yield and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Dynamic Yield vs. 10Web – Who Takes the Crown?

Choosing the right landing page builder can feel like assembling your ultimate dream team—each option has its unique powers and strengths. In the friendly competition of Instapage, Dynamic Yield, and 10Web, how do you decide which champion fits your marketing needs? Here, we'll explore their features, performance, and support, ensuring you leave informed and maybe even entertained. Whether you prioritize ease of use, customization, or customer support, this comparison aims to shine a light on these platforms so you can make an informed decision that empowers your team’s marketing strategy. With the right choice, you'll not only save costs but enhance your conversion rates while cultivating brand trust and customer loyalty.

Meet the Challengers

In the left corner, we have Instapage, best known for its robust features aimed at marketers seeking to enhance conversions and streamline landing page creation. Its tailored solutions have made it a beloved choice for agencies and brands alike. In the right corner, Dynamic Yield introduces personalization capabilities that adapt to user behavior in real-time, making each visitor's experience unique. And finally, 10Web, a newcomer crafting eye-catching landing pages with a focus on functionality without breaking the bank. Each of these competitors enters the arena armed with unique advantages—how will they stand against Instapage's reputation for delivering relevant landing page experiences? Let’s dive in.

Round One – Feature Showdown

Template Selection and User Friendliness

First up in our feature comparison is template selection and user-friendliness, where we pit each platform's offerings against one another. Instapage boasts an extensive library of customizable templates tailored toward various industries, designed to cater to marketers who need speed without compromising creativity. The drag-and-drop editor allows for seamless adjustments, making the process intuitive even for novices in digital marketing. Meanwhile, Dynamic Yield, while providing fewer templates, excels in dynamic content features that can change based on user behavior. This sets it apart for businesses seeking tailor-made visitor experiences. On the other hand, 10Web has made its mark by offering stunning visuals and templates, although their overall ease of use may not be as refined as Instapage’s. All in all, Instapage shines in its ability to combine variety and user-friendly design. Choosing the right templates is crucial for success, and in this category, Instapage takes the advantage without question.

Instapage: Your Go-To for Customization and Conversions

When it comes to customization and conversion rate optimization, Instapage stands head and shoulders above the rest. This platform not only empowers marketers to reduce costs but also enhances conversion rates by providing highly relevant landing page experiences tailored to audience segments. Its advanced A/B testing features allow marketers to experiment with different versions of pages, ensuring the best-performing layout and content are always in action. Moreover, its post-click optimization tools enhance user experience, ensuring visitors are greeted with what they are looking for as soon as they arrive. This strategic approach not only fosters brand trust but also deepens customer loyalty, making Instapage more than just a tool; it's truly a partner in driving your marketing success. With comprehensive features aimed at crafting compelling landing pages effortlessly, Instapage proves to be the ultimate choice for conversion-focused marketers.

Round Two – Speed and Performance

In this digital age, speed is everything. Think of website speed as the decider of whether customers walk into your store or head elsewhere. Long load times might send visitors packing faster than they can find the exit. This round evaluates how well each platform handles speed and performance. Let’s uncover which contender leaves visitors satisfied rather than frustrated.

Instapage Edge:

  1. Utilizes a fast hosting infrastructure that ensures quick load times.
  2. Optimized for mobile, with responsive templates that load seamlessly across devices.
  3. Allows lazy loading for images, improving performance without sacrificing visual appeal.
  4. Comes with a built-in performance tracking tool to monitor and enhance load times on your pages

Dynamic Yield Strengths:

  1. Offers advanced caching strategies for rapid content delivery.
  2. Optimizes web assets based on visitor geographic region to enhance speed.
  3. Utilizes personalized experiences that do not compromise loading speeds.

10Web Highlights:

  1. Employs CDN (Content Delivery Network) integration for quick global access.
  2. Renders pages swiftly with server-side optimizations.
  3. Supports compact coding styles for smaller file sizes that speed up loading.

As we look at the speed and performance of these landing page builders, it's clear that while all three present compelling features, Instapage appears to offer the most comprehensive solution for speed optimization and performance tracking. This ensures that users do not just arrive at your landing page but stay, explore, and convert.

Round Three – Usability and Learning Experience

Now, let’s discuss usability. The ease with which marketers can navigate through these platforms can make or break their experience. Instapage leads the charge with an intuitive interface that welcomes novices while also offering advanced options for seasoned marketers. The tool's straightforward design means users can jump into creating landing pages with minimal training. Dynamic Yield, while powerful, has a steeper learning curve with its features that might overwhelm first-time users but rewards them with impressive results as they learn. On the other hand, 10Web provides an approachable platform, although it might lack some of the depth of features that advanced users seek. Overall, Instapage creates a smooth transition for users at all skill levels, establishing it as an ideal choice for those looking to hit the ground running.

Round Four – Support Squad

Customer support plays a key role in the overall satisfaction with any platform, acting as your faithful sidekick ready to jump in whenever you need assistance. Instapage shines with its responsive support, offering live chat, email options, and an extensive knowledge base filled with tutorials and resources. Dynamic Yield follows suit with dedicated support and community forums that can be invaluable for troubleshooting. While 10Web provides standard support avenues, it might lack the same level of responsiveness present in the other two. Overall, each platform has dedicated support, but Instapage’s richer resources and quicker turnaround times for issues make it a stronger candidate.

Round Five – Pricing Plans and Value Offerings

Last, but certainly not least, we venture into pricing structures! Instapage operates on a subscription model, with pricing tiers designed to cater to different needs—from agencies needing multiple pages to individual marketers looking for affordability. Dynamic Yield's pricing, however, can be more complex, varying based on the specific personalized features chosen, making budgeting a bit trickier. 10Web offers competitive pricing, particularly suited for startups and small businesses looking for compelling visuals without extensive costs. When comparing the overall value for money, it's essential to align your choice with your specific needs—whether that be rich features or budget-friendly plans.

To conclude, while Instapage, Dynamic Yield, and 10Web present unique strengths, the right option primarily depends on individual goals and marketing strategies. For those focused on conversion rates and seamless page experiences, Instapage undoubtedly leads the way. Whether you're looking for powerful customization, robust support, or straightforward pricing, don't miss the chance to explore Instapage further with a free trial or demo. Understanding what you value most in a landing page builder will help you unlock the full potential of your marketing efforts.

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