How Dynamic Yield vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Dynamic Yield and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Dynamic Yield vs. 10Web – Who Takes the Crown?
Choosing the right landing page builder can feel like assembling your ultimate dream team—each option has its unique powers and strengths. In the friendly competition of Instapage, Dynamic Yield, and 10Web, how do you decide which champion fits your marketing needs? Here, we'll explore their features, performance, and support, ensuring you leave informed and maybe even entertained. Whether you prioritize ease of use, customization, or customer support, this comparison aims to shine a light on these platforms so you can make an informed decision that empowers your team’s marketing strategy. With the right choice, you'll not only save costs but enhance your conversion rates while cultivating brand trust and customer loyalty.
Meet the Challengers
In the left corner, we have Instapage, best known for its robust features aimed at marketers seeking to enhance conversions and streamline landing page creation. Its tailored solutions have made it a beloved choice for agencies and brands alike. In the right corner, Dynamic Yield introduces personalization capabilities that adapt to user behavior in real-time, making each visitor's experience unique. And finally, 10Web, a newcomer crafting eye-catching landing pages with a focus on functionality without breaking the bank. Each of these competitors enters the arena armed with unique advantages—how will they stand against Instapage's reputation for delivering relevant landing page experiences? Let’s dive in.
Round One – Feature Showdown
Template Selection and User Friendliness
First up in our feature comparison is template selection and user-friendliness, where we pit each platform's offerings against one another. Instapage boasts an extensive library of customizable templates tailored toward various industries, designed to cater to marketers who need speed without compromising creativity. The drag-and-drop editor allows for seamless adjustments, making the process intuitive even for novices in digital marketing. Meanwhile, Dynamic Yield, while providing fewer templates, excels in dynamic content features that can change based on user behavior. This sets it apart for businesses seeking tailor-made visitor experiences. On the other hand, 10Web has made its mark by offering stunning visuals and templates, although their overall ease of use may not be as refined as Instapage’s. All in all, Instapage shines in its ability to combine variety and user-friendly design. Choosing the right templates is crucial for success, and in this category, Instapage takes the advantage without question.
Instapage: Your Go-To for Customization and Conversions
When it comes to customization and conversion rate optimization, Instapage stands head and shoulders above the rest. This platform not only empowers marketers to reduce costs but also enhances conversion rates by providing highly relevant landing page experiences tailored to audience segments. Its advanced A/B testing features allow marketers to experiment with different versions of pages, ensuring the best-performing layout and content are always in action. Moreover, its post-click optimization tools enhance user experience, ensuring visitors are greeted with what they are looking for as soon as they arrive. This strategic approach not only fosters brand trust but also deepens customer loyalty, making Instapage more than just a tool; it's truly a partner in driving your marketing success. With comprehensive features aimed at crafting compelling landing pages effortlessly, Instapage proves to be the ultimate choice for conversion-focused marketers.
Round Two – Speed and Performance
In this digital age, speed is everything. Think of website speed as the decider of whether customers walk into your store or head elsewhere. Long load times might send visitors packing faster than they can find the exit. This round evaluates how well each platform handles speed and performance. Let’s uncover which contender leaves visitors satisfied rather than frustrated.
Instapage Edge:
- Utilizes a fast hosting infrastructure that ensures quick load times.
- Optimized for mobile, with responsive templates that load seamlessly across devices.
- Allows lazy loading for images, improving performance without sacrificing visual appeal.
- Comes with a built-in performance tracking tool to monitor and enhance load times on your pages
Dynamic Yield Strengths:
- Offers advanced caching strategies for rapid content delivery.
- Optimizes web assets based on visitor geographic region to enhance speed.
- Utilizes personalized experiences that do not compromise loading speeds.
10Web Highlights:
- Employs CDN (Content Delivery Network) integration for quick global access.
- Renders pages swiftly with server-side optimizations.
- Supports compact coding styles for smaller file sizes that speed up loading.
As we look at the speed and performance of these landing page builders, it's clear that while all three present compelling features, Instapage appears to offer the most comprehensive solution for speed optimization and performance tracking. This ensures that users do not just arrive at your landing page but stay, explore, and convert.
Round Three – Usability and Learning Experience
Now, let’s discuss usability. The ease with which marketers can navigate through these platforms can make or break their experience. Instapage leads the charge with an intuitive interface that welcomes novices while also offering advanced options for seasoned marketers. The tool's straightforward design means users can jump into creating landing pages with minimal training. Dynamic Yield, while powerful, has a steeper learning curve with its features that might overwhelm first-time users but rewards them with impressive results as they learn. On the other hand, 10Web provides an approachable platform, although it might lack some of the depth of features that advanced users seek. Overall, Instapage creates a smooth transition for users at all skill levels, establishing it as an ideal choice for those looking to hit the ground running.
Round Four – Support Squad
Customer support plays a key role in the overall satisfaction with any platform, acting as your faithful sidekick ready to jump in whenever you need assistance. Instapage shines with its responsive support, offering live chat, email options, and an extensive knowledge base filled with tutorials and resources. Dynamic Yield follows suit with dedicated support and community forums that can be invaluable for troubleshooting. While 10Web provides standard support avenues, it might lack the same level of responsiveness present in the other two. Overall, each platform has dedicated support, but Instapage’s richer resources and quicker turnaround times for issues make it a stronger candidate.
Round Five – Pricing Plans and Value Offerings
Last, but certainly not least, we venture into pricing structures! Instapage operates on a subscription model, with pricing tiers designed to cater to different needs—from agencies needing multiple pages to individual marketers looking for affordability. Dynamic Yield's pricing, however, can be more complex, varying based on the specific personalized features chosen, making budgeting a bit trickier. 10Web offers competitive pricing, particularly suited for startups and small businesses looking for compelling visuals without extensive costs. When comparing the overall value for money, it's essential to align your choice with your specific needs—whether that be rich features or budget-friendly plans.
To conclude, while Instapage, Dynamic Yield, and 10Web present unique strengths, the right option primarily depends on individual goals and marketing strategies. For those focused on conversion rates and seamless page experiences, Instapage undoubtedly leads the way. Whether you're looking for powerful customization, robust support, or straightforward pricing, don't miss the chance to explore Instapage further with a free trial or demo. Understanding what you value most in a landing page builder will help you unlock the full potential of your marketing efforts.