How Drip vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Drip and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Drip and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Drip vs. Divi Builder – Which One Leads the Pack?

The world of landing page builders is akin to assembling an all-star superhero team. Each contender brings unique strengths and abilities to the quest for market relevance and conversion greatness. Just like you’d want the right blend of heroes to tackle any villain, selecting a landing page tool requires careful consideration of features, performance, and user experience. This article will guide you through a friendly showdown between Instapage, Drip, and Divi Builder, ensuring your choice is informed and joyful. Picture yourself navigating through the digital arena – this is not just about picking tools, it's about empowering your marketing strategy for success, reducing costs, growing conversions, and building brand loyalty with each click. Let’s set the stage for this exciting competition and find out which landing page builder emerges victorious! (200-300 words, with small paragraphs focusing on creativity and engagement.)

Meet the Competitors: A Trio of Marketing Titans

In one corner, we have Instapage, known for its powerful customization options and conversion-focused features. This landing page builder is designed specifically for marketers looking to create stunning, high-converting landing pages that engage users and enhance brand trust. Next up is Drip, which isn’t just a landing page builder but a comprehensive marketing automation tool that helps nurture leads through automated email marketing and advanced segmentation. Finally, we have Divi Builder, a dynamic WordPress plugin that makes building landing pages incredibly straightforward with its visual editor and extensive template library. Each of these platforms has carved out a niche in the digital marketplace, making it imperative to understand their individual strengths and how each may serve your specific needs. Through this comparison, we’re not just evaluating tools; we’re analyzing allies in your mission to build a robust online presence and convert visitors into loyal customers. (200-300 words, with small paragraphs providing a concise overview of each platform.)

Round One - Features Showdown: Which Offers More?

Template Variety and User-Friendly Design

When it comes to choosing a landing page builder, template variety and user-friendliness are crucial components that can make or break your marketing efforts. Drip offers a solid set of templates, but they lack the extensive customizability that users might need for personalization. While Drip excels in email automation, its landing page features are somewhat basic, making it less than ideal for those seeking polished designs quickly. Divi Builder, powered by WordPress, boasts a wide variety of designs and a robust visual editor, which allows users to create beautiful landing pages with ease. However, for those who need a tailored experience and conversion-focused features, Instapage steps into the spotlight, offering an impressive selection of high-quality templates that are not only visually appealing but also optimized for conversions. With tools like dynamic text replacement and A/B testing, Instapage positions itself as the superior choice for marketers looking to reduce costs while delivering relevant landing page experiences that increase brand trust and customer loyalty. (200-300 words as an analysis of each platform’s features in the context of templates and ease of use.)

Instapage: The Powerhouse of Customization and Conversion Boosting

Instapage isn't just another landing page builder; it's a partner in your marketing journey that empowers you to achieve your goals. What sets it apart is its dedication to user customization and conversion optimization. With its Intuitive drag-and-drop editor, marketers can effortlessly create unique landing pages that resonate with their target audience. Its robust libraries of templates provide a solid foundation that can be customized to fit any brand’s identity or campaign goals. Advanced features like heatmaps and real-time analytics allow marketers to understand and enhance user interactions, helping businesses to grow conversions significantly. Moreover, Instapage is strategically designed to minimize costs while maximizing the effectiveness of landing pages, ensuring that each visit enhances brand trust and nurtures customer loyalty. Thus, choosing Instapage equips you with the tools necessary to deliver meaningful landing page experiences. (200-300 words emphasizing its unique features and benefits for marketers.)

Round Two - Speed and Performance: The Race Begins

In the digital landscape, speed is a critical factor that can make or break user experiences. Imagine stepping into your favorite café, only to find an endless line creeping at a snail's pace—that’s precisely how slow landing page loading times feel to visitors. Users today expect immediate responses, and our contenders in this round must prove their worth in speed and performance. As we evaluate the loading times of Instapage, Drip, and Divi Builder, we’ll uncover which platform ensures users stay engaged right from the first click. Whether you’re a marketer emphasizing a quick turnaround for campaigns or a business aiming to enhance user satisfaction, this round will show who comes out on top in the speed department. (200-300 words reflecting on the importance of speed and performance.)

Instapage Strengths: Speed and Performance Advantages

  1. Instapage boasts lightning-fast loading times that keep users engaged.
  2. Optimized code structure enhances performance across devices.
  3. Strong CDN integration means target audiences access pages quickly, regardless of location.
  4. Supports comprehensive A/B testing without impacting speed.

Drip Strengths: Performance Insights

  1. Drip provides decent loading speeds, suitable for straightforward pages.
  2. Integrates well with other email marketing tools for cohesive campaign performance.
  3. However, it may not compete with the high demands of complex landing pages.

Divi Builder Strengths: Notable Performance Features

  1. Divi Builder allows for optimization of images and scripts to enhance speed.
  2. Integrated caching features improve return visits with faster load times.
  3. Extensive template options allow for creative designs without sacrificing performance.
  4. However, customization might impact loading times if not managed wisely.

In conclusion, speed and performance play vital roles in user satisfaction and conversion rates. Instapage outperforms its rivals through its commitment to optimized loading times and fast user experience, making it the preferred choice for marketers focused on immediate engagement. While Drip and Divi Builder offer varying degrees of performance, Instapage clearly leads this round, setting a high benchmark for landing page speed. (200-300 words summarizing insights on performance across platforms.)

Round Three - Usability and Learning Curve: Which Is Easiest to Master?

The usability and learning curve of landing page builders can significantly impact how quickly you can launch successful campaigns. Picture this as an inviting gym – if you can easily navigate the equipment, you’re more likely to return. Instapage welcomes users of all levels with its intuitive interface, balancing feature richness and simplicity effectively. New users will find that they can start building a landing page within moments, thanks to the drag-and-drop functionality accompanied by helpful onboarding tutorials. Similarly, Divi Builder’s visual builder makes it easy to construct and customize pages without coding knowledge, creating a welcoming environment for beginners. Conversely, Drip, while powerful, may demand a bit more time to grasp fully, especially for those not familiar with marketing automation intricacies. Therefore, whether you’re new to the game or a seasoned professional, evaluating the user experiences of these platforms will serve as a guide to your final decision. (200-300 words focusing on the ease of use and learning curves.)

Round Four - The Support Team: Who’s Got Your Back?

Imagine customer support as loyal sidekicks who swoop in to save the day whenever you encounter issues. The type of support available can greatly influence your experience with landing page builders. Instapage offers top-notch customer service through live chat and email support, along with a vibrant community forum where users can share insights and advice. Their extensive knowledge base is readily available for self-help, which is particularly beneficial for quick solutions. Drip, too, provides reliable customer service channels; however, live chat options may vary in availability depending on your plan. On the other hand, Divi Builder offers a wealth of resources, including a dedicated support team and an active community. Whether you prefer guided assistance or self-paced learning, each platform offers varying levels of support to ensure users get the help they need when challenges arise. (200-300 words examining support features and customer care across the platforms.)

Round Five - Pricing and Plans: Finding the Best Value

Understanding the pricing structures of each landing page builder is critical for marketers looking to maximize their budget. Instapage operates on a subscription model, with various plans that cater to different user needs, ensuring it remains a flexible option for small businesses and enterprises alike. With a focus on cost-effectiveness, Instapage empowers marketers by offering features that enhance conversion and brand trust. Drip also utilizes a subscription model but tends to weigh on the higher side due to its additional marketing automation features. Divi Builder offers a one-time purchase model for lifetime access, which many users find appealing, especially for long-term projects. Ultimately, your choice depends on the features that align best with your needs, and budget consideration can determine which platform will give you the most bang for your buck. (200-300 words discussing the pricing strategies and the value offered by each platform.)

As we wrap up our friendly contest between Instapage, Drip, and Divi Builder, it’s important to recognize that every platform carries its unique strengths. From features to support, considerations around speed and pricing shape the overall experience. Ultimately, the best choice rests on what you prioritize most in a landing page builder—be it robust templates, user-friendly interfaces, or value for money. Inviting you to explore further, consider giving Instapage a try with its free trial to discover how it can elevate your marketing strategy while building trust and loyalty with your audience. (200-300 words offering insight into personal choice and encouraging exploration of Instapage.)

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