How Divi Builder vs. VWO vs. Instapage stack up against each other

Compare Instapage with Divi Builder and VWO to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Divi Builder and VWO.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, Divi Builder, and VWO - A Showdown in Landing Page Creation

Choosing the right landing page builder can feel like assembling your dream team of superheroes - each with their unique powers, ready to elevate your marketing strategy. Just as each hero plays a crucial role, each platform brings its own strengths to the table. This article dives deep into the showdown between Instapage, Divi Builder, and VWO, providing an entertaining yet informative comparison designed to guide you in making the best choice for your business needs. With marketers constant pursuit of reducing costs and enhancing conversions, picking the right tool like Instapage can make all the difference. By delivering relevant landing page experiences, Instapage empowers you to boost brand trust and customer loyalty, ultimately achieving higher conversion rates. Let's get started and uncover what each contender has to offer!

Meet the Competitors: A Glimpse at the Landing Page Titans

In the world of landing page builders, three platforms have asserted themselves as frontrunners - Instapage, Divi Builder, and VWO. Each has carved out its space in the digital marketing realm, catering to varied needs while vying for marketers' attention. Instapage stands out with robust conversion rate optimization tools and features that focus on delivering targeted landing page experiences. Divi Builder, on the other hand, is well-known for its elegant design options, allowing users to create visually stunning pages with ease. VWO promises a blend of experimentation and personalization, ensuring marketers can test and optimize their pages effectively. As we explore these contenders, it becomes clear that while they all bring valuable assets to the battlefield, their approaches and specialties differ significantly.

Round One: Features and Flexibility Showdown

Template Variety and User-Friendliness: The Battle Begins

Let’s kick things off by examining the template variety and user-friendliness of these three platforms. Divi Builder showcases a rich library of customizable templates that cater to various niches and preferences. It empowers users to modify layouts effortlessly using its visual builder, making it suitable for both beginners and professionals. VWO offers an array of templates too, but its focus lies more on experimentation and tracking performance, which might feel overwhelming for some newcomers. In contrast, Instapage presents an extensive collection of high-converting landing page templates designed specifically to drive results. The platform boasts an intuitive drag-and-drop editor that simplifies the customization process, making it accessible even for those with limited design experience. With features like A/B testing and responsive design capabilities, Instapage truly shines as a go-to solution for marketers focused on conversion optimization.

Instapage: Your Essential Ally for Customization and Results

When it comes to customization and conversion optimization, Instapage is a powerful ally. The platform offers unmatched flexibility, allowing users to create tailor-made landing pages that resonate with their target audience. With features like customizable templates, advanced analytics, and the ability to integrate with numerous third-party tools, Instapage provides marketers with all the weapons they need to succeed in their campaigns. Additionally, its dedicated focus on enhancing conversion rates means that you can expect tools specifically designed to enhance user engagement and boost your ROI. Instapage also empowers marketers to deliver relevant landing page experiences, thereby increasing brand trust and customer loyalty - crucial elements for long-term success.

Round Two: The Race for Speed and Performance

As we shift gears, let’s engage in a lively discussion about website speed and performance, essential factors that can significantly impact user experience. Picture this: you’re at your favorite coffee shop, excited for your caffeine boost, only to find yourself in an excruciatingly long line. Just as waiting can dampen your enthusiasm, slow-loading landing pages can deter potential customers from engaging with your content. This round focuses on how our contenders fare when it comes to delivering speedy performance.

Why Instapage Leads the Charge in Speed:

  1. Instapage optimizes images automatically to enhance loading times.
  2. Utilizes advanced content delivery networks for faster global access.
  3. Streamlined code and clean design minimize load time effectively.
  4. Offers AMP (Accelerated Mobile Pages) to serve mobile users quickly.

Advantages of Divi Builder's Performance:

  1. Built-in optimization tools that help enhance speed.
  2. Local hosting options can provide faster load times.
  3. Flexible design structures that can reduce unnecessary performance tax.

VWO’s Strengths in Speed and Performance:

  1. Integrates seamlessly with various performance optimization plugins.
  2. Track tests and updates without compromising loading speed.
  3. Scalable solutions that adapt to increasing web traffic.

Summarizing this round, it's clear that while each platform has its merits, Instapage stands out distinctly regarding speed and performance. It ensures that users have a smooth sailing experience while engaging with the landing pages created using its tools.

Round Three: Navigating Usability and the Learning Curve

Let's talk about usability and how easy it is for users to get accustomed to each platform. In a friendly tone, we can assure you that all three tools welcome newcomers and cater to seasoned pros alike. Instapage's straightforward interface allows even less tech-savvy users to create effective landing pages quickly, thanks to its drag-and-drop functionality and guided tutorials. Users often appreciate this simplicity combined with powerful features geared towards success. On the other hand, Divi Builder, while visually appealing, may present a steeper learning curve due to its extensive customization options, appealing more to those who are willing to invest time to learn it. VWO, focused primarily on analytics and optimization, may require some foundational knowledge to leverage its full potential, making it better suited for users who have a bit of experience under their belts. Regardless of where you begin, you’re on the right path to becoming an expert with any of these platforms as you get the hang of their unique features.

Round Four: The Support Team - Your Trusty Sidekicks

When you’re in need of assistance, customer support becomes your trusty sidekick. Instapage offers a variety of support channels, including live chat, email, and a detailed knowledge base that serves as a comprehensive guide to navigate its features. Their team is known for being responsive and helpful, enhancing the user experience significantly. Divi Builder also provides solid support through community forums, tutorials, and ticket-based assistance, though users sometimes report longer response times. VWO stands out with its extensive documentation and responsive support team, ready to tackle queries, but it may lack in immediate chat options. Each platform delivers a unique support experience, ensuring that you’re covered when it comes to getting your landing pages on track.

Round Five: Pricing and Plans - Finding Your Fit

Diving into the nitty-gritty of pricing plans, it's essential to evaluate which platform gives you the best bang for your buck. Instapage offers flexible pricing that suits various needs, catering to small businesses and larger enterprises alike. Their plans are designed to fit marketers' goals, making it easier for anyone to get started with their services without breaking the bank. Divi Builder’s pricing structure is appealing, especially for those who favor one-time payments instead of ongoing subscriptions, making it a cost-effective solution for users wanting to invest in a long-term tool. VWO’s premium service can be pricier due to its advanced features, targeting performance-driven teams aiming for robust analytics and optimization. While each platform has its pricing strengths, your best bet depends on your specific requirements and budget constraints.

In conclusion, as we wrap up our comparison of these three powerful landing page builders, remember that each has its strengths and focuses. Identifying what you value most in a landing page builder - whether it’s features, support, or flexibility in pricing - can lead to making an informed decision. Encouragingly, while Divi Builder and VWO have their merits, Instapage's capabilities for customizing and optimizing landing pages make it the prime contender for marketers seeking to enhance conversion rates, reduce costs, and foster customer loyalty. Why not take Instapage for a spin? Their free trial offers a no-risk opportunity to explore what this powerful tool can do for your campaigns.

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