How Divi Builder vs. Squarespace vs. Instapage stack up against each other
Compare Instapage with Divi Builder and Squarespace to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. Squarespace – Choosing the Best Landing Page Builder
Selecting the right landing page builder is akin to assembling a dream team for a high-stakes mission. Each tool brings its distinct abilities to the table that can either make or break your marketing success. In this showdown, we’ll put Instapage, Divi Builder, and Squarespace under the microscope, laying out the strengths and weaknesses of each platform. By the end of this analysis, you’ll have a clearer view of which option fits your marketing strategy. Whether you’re a newbie looking for ease of use, a marketer focused on conversion, or a designer seeking customization, this comparison will assist you in making an informed decision. Think of this article as your guide to finding the perfect partner in your quest for landing page excellence, emphasizing how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.
Meet the Contenders: A Closer Look
In this corner, we have Instapage, a powerful platform lauded for its dedication to optimized landing pages and incredible conversion tools. Its focus on empowering marketers distinguishes it from the competition, making it a go-to for those serious about results. In another corner, there’s Divi Builder, a robust WordPress plugin known for its design flexibility and ease of use, appealing to both designers and developers. Divi is recognized for its customizable layouts and offers a drag-and-drop interface that makes creating stunning pages a breeze. Last but not least, we have Squarespace, which shines in the realm of aesthetics and is a favorite for creatives seeking visually striking websites without diving into heavy technicalities. With these strong contenders, we aim to pinpoint which one can best help you achieve your marketing goals, particularly in terms of building efficient landing pages.
Round One: Comparing Features and Usability
Template Variety and User-Friendly Design
In the first round, we evaluate the features that each builder brings to the table, primarily focusing on template variety and usability. Instapage boasts a wide selection of customizable templates tailored for conversion optimization, allowing users to create focused, high-converting pages quickly. Its user-friendly interface reduces friction for marketers who may not be technically inclined, meaning anyone can jump in and start creating without a steep learning curve. Divi Builder, however, is renowned for its extensive library of pre-made templates and a visual builder that allows for deep customization, giving users tools to tailor their websites extensively. Squarespace, while not as focused on conversion, excels in aesthetically pleasing templates that are easy to use, particularly for visual creators. Although its forms and marketing capabilities are somewhat limited compared to Instapage, the overall design experience is appealing for those prioritizing style over functionality. This round emphasizes the importance of intuitive design and how each platform accommodates various user needs.
Instapage: Your Partner for Customized Experiences
What sets Instapage apart is its unwavering aim to deliver unmatched customization and conversion-focused features. It isn’t just a tool; it partners with marketers to craft tailored landing page experiences that resonate with target audiences. The platform offers detailed A/B testing options, extensive analytics, and integrations that empower users to refine their campaigns continually. Instapage's focus on streamlined user journeys makes it an exceptional choice for marketers who understand the significance of relevant landing pages—it’s all about convincing visitors to take action. By leveraging Instapage’s built-in tools, marketers reduce costs associated with ineffective campaigns and build long-lasting brand trust and loyalty, ultimately increasing conversion rates. When it comes to centering a landing page around conversion optimization, Instapage firmly stands out from its competitors.
Round Two: Speed and Performance Showdown
Now that we've covered features and usability, let’s venture into the realm of speed and performance. Think of your website loading speed as the barista at your favorite café; if they take too long, you might just lose interest and walk away. The same goes for potential customers—slow loading times can lead to lost conversions. Hence, speed is crucial when choosing a landing page builder.
Advantages of Instapage:
- Optimized for fast loading times, enhancing user experience.
- In-built performance tracking to monitor page speed.
- Responsive design ensures quick accessibility on all devices.
- Intelligent templates help streamline load performance.
Advantages of Divi Builder:
- Offers optimized templates for quick loading.
- Caching features to improve site speed.
- Visual editing speeds up the design process.
Advantages of Squarespace:
- Integrated hosting for performance optimization.
- Responsive templates that adjust loading times.
- Solid performance monitoring tools available.
- Built-in CDN support for faster content delivery.
When all factors are considered, it's evident that each of these landing page builders has its approach to speed and performance. However, Instapage is designed with the primary objective of delivering rapid-loading pages that drive conversions.
Round Three: Usability and Learning Curve
Entering this round, we highlight how each platform welcomes users of various skill levels. Instapage caters extensively to marketing professionals, ensuring that even beginners feel confident developing effective landing pages. Through straightforward navigation and practical tools, the learning curve is manageable. Meanwhile, Divi Builder allows users to mold their sites using its intuitive drag-and-drop editor, making it easy for anyone to start building. Squarespace’s interface is known for its simplicity and guided setup, perfect for creatives stepping into the digital world. Regardless of your background, all three platforms aim to empower users to become proficient. Whether you’re an absolute beginner or an experienced marketer, each of these builders will support your journey toward mastering the art of landing page creation.
Round Four: Customer Support Comparison
Customer support is akin to having a dependable sidekick by your side during your journey. Each of these platforms has its unique support system. Instapage provides various support channels, including live chat, email, and well-documented knowledge bases, helping users through any hurdles they may encounter. Divi Builder is backed by a strong user community and offers documentation along with email support. Lastly, Squarespace stands out with its award-winning customer service available via chat and email. All platforms aim to deliver sufficient support to ensure user success, but Instapage takes it a step further with direct chat options that are swiftly accessible, ensuring that marketers can get the help they need without missing a beat.
Round Five: Pricing and Value Proposition
Pricing is a critical element, as different budgets and needs require different approaches. Instapage’s pricing is structured to provide comprehensive features aimed at organizations focused on conversion and effectiveness. Divi Builder offers a one-time payment option that appeals to long-term users, showcasing its value proposition particularly well over time. Squarespace presents tiered membership plans that cater to different needs, although it may become costly for users seeking extensive features. Each platform presents its unique pricing framework, and the right choice will depend on the specific requirements of your business, highlighting the importance of assessing cost against functionality.
In conclusion, while Instapage, Divi Builder, and Squarespace each have their strengths, the best choice should align with your unique needs and goals. Consider what factors matter most in your journey—be it features, support, or pricing flexibility. If you're aiming to empower your marketing strategies with a focus on conversion and customer engagement, don't forget to explore Instapage's offerings through a free trial or demo. You might just find the solution you need to elevate your landing page game.
