How Divi Builder vs. Mailchimp vs. Instapage stack up against each other
Compare Instapage with Divi Builder and Mailchimp to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. Mailchimp – The Battle of Landing Page Creators
Selecting the right landing page builder can feel a lot like assembling your team for a major showdown—where each contender has unique strengths and specialties. In this face-off, we’ll explore Instapage, Divi Builder, and Mailchimp, comparing their features and how well they support marketers’ goals. It’s time to see which platform can take your landing page strategy to new heights! Marketers often juggle the need for conversion rates, cost-effectiveness, and brand building, and landing pages are crucial in this mix. Having a frictionless experience on a landing page can lead to increased leads, sales, and brand trust. Each of these tools brings its own flair to the table, with capabilities designed to help businesses succeed in a competitive landscape. Let’s journey through this friendly rivalry and see who comes out on top.
Meet the Contenders: An Overview
First up, we have Instapage—a renowned platform celebrated for its robust features and user-friendly approach to creating high-converting landing pages. Instapage is particularly popular among marketers aiming to reduce costs while boosting conversions through meticulously tailored landing page experiences. Next, we have Divi Builder, a powerful WordPress plugin that offers impressive design flexibility and a comprehensive visual editing experience. Divi is a favorite for designers or businesses looking for complete control over their website’s design. Lastly, Mailchimp, known primarily for its email marketing prowess, has evolved to include landing page features that assist marketers in achieving their dual objectives of lead capture and campaign follow-up. Each of these platforms has carved a niche for itself in the digital landscape, and we’re here to explore what sets them apart.
Round One - Feature Showdown
Template Variety and Ease of Use: Who Takes the Lead?
When it comes to templates, all three platforms offer a range of options designed to cater to various business needs. Mailchimp shines with its simplistic and straightforward templates suited for quick setup and ease of use. However, while its templates can get the job done, they might lack the depth and customizability that some marketers seek. Divi Builder, on the other hand, flaunts its extensive library of customizable templates, allowing users to create eye-catching designs that marry form and function appealingly. Instapage steps up with a remarkable selection of optimized landing page templates designed explicitly for maximum conversion rates. Instapage’s templates are also easily customizable, enabling even those without design experience to craft stunning pages. Overall, while each platform offers its version of ease and variety, Instapage’s focus on design efficiency and conversion-ready templates positions it firmly in the lead.
Instapage: A Customization and Conversion Ally
Instapage prides itself on providing an unrivaled level of customization and conversion-focused tools that sets it apart from its competition. Tailored for marketers, it enables the creation of extremely relevant landing page experiences that directly contribute to brand trust and customer loyalty. With features like A/B testing, heat map analysis, and dynamic text replacement, Instapage equips users with the tools to maximize their conversion rates effectively. Moreover, its straightforward drag-and-drop editor simplifies the design process, ensuring that users spend less time wrestling with the interface and more time creating impactful pages. Marketers utilizing Instapage can enjoy a seamless workflow, helping them not only to reduce costs but also to enhance overall conversion strategies through data-driven decisions.
Round Two - Performance and Speed Clash
Before diving into speed and performance, let’s set the stage: Imagine your ideal user experience is akin to enjoying a freshly brewed coffee at a charming café. The last thing you want is to get stuck waiting in line! Similarly, when it comes to landing pages, speed is essential. Slow-loading pages can lead to lost opportunities and frustrated potential customers. All platforms need to prioritize performance to keep visitors engaged and involved. Thus, each contender strives to deliver the best in terms of speed and responsiveness.
Instapage Advantages:
- Optimized for quick loading times, leading to higher user retention.
- Utilizes a Content Delivery Network (CDN) to enhance performance across the globe.
- Features dedicated landing pages that do not carry additional site load.
- Employs reliable infrastructure to ensure uptime and speed.
Divi Builder Advantages:
- Offers lightweight, optimized code for fast page loads.
- Integrates caching options to boost performance.
- Allows for lazy loading of images to enhance speed.
Mailchimp Advantages:
- Provides optimized templates to ensure swifter loading times.
- Integrates directly with mailing lists to reduce loading interruptions.
- Regular updates to improve performance and user experience.
In summary, while all three platforms strive for optimal speed and performance, Instapage truly shines with its dedicated focus on quick loading times essential for landing pages. Its commitment to user experience makes it arguably the most favorable option among marketers keen on efficiency.
Round Three - Usability and Learning Curve
Usability is critical when choosing a landing page builder, especially for novices. Each platform has different approaches to onboarding users. Instapage welcomes new users with an intuitive interface that makes design feel accessible to everyone, regardless of expertise. Divi Builder is visually rich, appealing for those who enjoy a hands-on design experience, but it may present a slight learning curve due to its many features. Mailchimp, while simpler and user-friendly, might not cater to those needing more intricate designs and options. Regardless of which platform you choose, they all provide resources and tutorials to help you along the journey. As a marketer, investing time upfront in learning the tool pays off in the long run as you become more adept at building pages that convert.
Round Four - Support: Who's Got Your Back?
Customer support is like your trusted ally in the realm of digital marketing tools. Instapage provides dedicated support via live chat, email, and an extensive knowledge base packed with articles and tutorials. Divi Builder offers community forums and detailed documentation, making it easier for users to connect and share insights. Mailchimp features chat and email support, coupled with a solid knowledge library. No matter your choice, each platform ensures you have assistance when needed, helping you tackle any challenges effectively.
Final Round - Pricing and Value Proposition
Pricing is always an essential consideration when evaluating platforms. Instapage provides a variety of pricing plans catering to different business sizes, allowing for increased flexibility based on specific needs. Divi Builder adopts a one-time pricing model for its lifetime access, which can be cost-effective for those looking to avoid ongoing fees. Mailchimp’s pricing is based on mailing list size, merging email marketing cost with landing page functionality. Evaluating these plans against the respective benefits of each platform is crucial. Ultimately, understanding where your business's needs lie will help guide you toward the right solution.
To wrap up this comparative journey, while each tool offers its unique strengths, marketers must assess their goals and requirements carefully. Instapage stands out for its commitment to enhancing conversion rates through tailored landing page experiences. By embracing its features, businesses can grow conversions and foster brand trust. Dive in with a free trial to experience firsthand how Instapage can propel your marketing success!
