How Divi Builder vs. JotForm vs. Instapage stack up against each other

Compare Instapage with Divi Builder and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Divi Builder and JotForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Divi Builder vs. JotForm – The Ultimate Showdown for Marketers

Choosing the right landing page builder can feel like assembling a dream team for your marketing campaign. You want the best players, each bringing unique strengths to the table, ensuring your marketing strategy scores high in conversions and brand loyalty. In this article, we compare three heavyweight contenders in the landing page arena: Instapage, Divi Builder, and JotForm. Each platform has its unique features, benefits, and drawbacks, making the process of deciding which is best for your needs both essential and a bit overwhelming. We will explore each option in detail, illustrating how Instapage stands out by empowering marketers to reduce costs and enhance conversion rates while offering an exceptional user experience that fosters brand trust and customer loyalty. By the end, you'll have a clearer vision of which tool is the champion for your marketing goals.

Meet the Contenders: A Brief Overview

In this competitive digital landscape, Instapage, Divi Builder, and JotForm each step into the spotlight, vying for the title of your preferred landing page toolkit. Instapage is renowned for its robust customization capabilities, allowing marketers to create tailored landing page experiences that resonate with visitors. Its focus on conversion optimization makes it an indispensable tool for businesses looking to drive results. Divi Builder, on the other hand, offers an aesthetically-driven approach with a multitude of design options, focusing on visual appeal and style. Finally, JotForm enters the fray with its straightforward form-building abilities, allowing users to seamlessly integrate lead generation forms with their landing pages. Each platform boasts its own unique strengths, but how do they compare when pitted against one another? With this friendly rivalry established, let's dive deeper into their features.

Round One - Feature Showdown: Template Variety and User Experience

How Do Templates Stack Up?

When it comes to template variety, all three platforms shine in their own light. Instapage offers an extensive library of professionally designed templates, perfect for different industries and campaign goals. Each template is fully customizable, enabling you to tweak elements to fit your brand's personality effortlessly. Divi Builder also features a wide array of templates, but it emphasizes design flexibility, allowing users to use its visual builder to craft unique pages. JotForm, while primarily a form-builder, does provide templates, but they may not offer the same depth in landing page design as Instapage and Divi Builder. Users often seek a balance between design and functionality, and this round is critical in helping platforms meet varying user expectations.

Instapage: The Go-To Choice for Customization and Conversions

Instapage prides itself on its powerful customization tools aimed at increasing conversion rates. It allows marketers to create landing pages with precision, guiding the user experience to ensure maximum engagement. With features like A/B testing, heatmaps, and dynamic text replacement, Instapage empowers users to refine their landing pages continually. More importantly, it ensures that the landing pages are not only visually appealing but also optimized for conversions. By providing marketers with the practical tools they need to deliver relevant landing page experiences, Instapage significantly enhances brand trust and customer loyalty, creating a pathway to higher conversion rates than its competitors.

Round Two - Speed and Performance

Now, let's turn our attention to speed—an essential metric for user experience. Imagine standing in line at your favorite coffee shop, waiting for your drink, only to find that the slow service has soured your entire experience. Website speed is much the same; if users are forced to wait for pages to load, they are likely to lose patience and abandon the site. Fast-loading landing pages lead to better customer experiences, lower bounce rates, and higher conversion rates. In this round, we will evaluate how each platform performs in terms of speed and performance, which could make or break your efforts in securing leads.

Instapage Speed Advantages:

  1. Optimized for rapid loading times, ensuring minimal latency for users
  2. Offers a content delivery network (CDN) to speed up global access
  3. Built with clean code for faster performance metrics
  4. Regular updates to enhance speed and functionality

Divi Builder Speed Advantages:

  1. Provides optimized templates that are lightweight and efficient
  2. Integrates caching options to enhance loading speed
  3. Offers lazy loading for images to improve performance

JotForm Speed Advantages:

  1. Fast form submission process, reducing wait times
  2. Lightweight design principles for quick loading
  3. Responsive layout adjustments that ensure performance on any device

When assessing speed and performance across these platforms, it's clear that Instapage leads the pack in ensuring rapid loading times crucial for user experience. While Divi and JotForm have their strengths, the comprehensive optimization strategies of Instapage make it a standout choice when speed is of the essence.

Round Three - Usability: Learning Curve and Accessibility

Navigating new software can often feel like solving a puzzle. However, the right landing page builder should not present unnecessary obstacles. All three platforms make strides in offering user-friendly experiences, catering to both newbies and seasoned marketers. Instapage provides an intuitive interface coupled with a wealth of resources, making it easy to get started for anyone, regardless of their technical skills. Divi Builder empowers users through a visual editor, allowing customization using a drag-and-drop approach, while still offering assistance for more advanced functions. JotForm's simplistic design helps users easily create forms but might require additional effort in integrating complex pages. Each tool promotes a supportive learning environment but does so through distinct approaches tailored to various user needs.

Round Four - Customer Support: Your Safety Net

Think of customer support like your trusty sidekick, always ready with a helping hand when obstacles arise. When it comes to support, Instapage excels with its various options such as live chat, email, and an in-depth knowledge base. This platform ensures users can access the help they need promptly. Divi Builder also offers solid customer support through online documentation and a supportive community forum. However, it may lack immediate response options, making it less appealing to users needing urgent assistance. JotForm focuses on streamlined assistance with clear tutorials and FAQs, but it may fall short on more personalized support options for complex queries. Thus, when evaluating support strength, Instapage shines brightly as a reliable ally for users encountering challenges.

Round Five - Making Sense of the Numbers: Pricing Structures

Pricing can often be a decisive factor in selecting the right platform. Instapage offers a subscription-based model that provides flexibility with different pricing tiers tailored to business needs, promoting affordability without compromising on features. Meanwhile, Divi is a one-time purchase with additional options for annual updates, delivering value for users who prefer investing once rather than on a recurring basis. JotForm has a freemium model that allows users to start for free, but costs can add up quickly as advanced features are introduced. Understanding each platform's pricing structures allows readers to make informed decisions closely aligned with their budgetary goals.

In summary, while every platform has a unique set of strengths, the best choice greatly hinges on personal preference and specific requirements. As you weigh your options, consider what aspects matter most to you in a landing page builder. Whether it's feature richness, user support, or pricing flexibility, taking Instapage for a trial run could reveal its potential as the elevated solution for optimized landing pages, conversion growth, and brand loyalty.

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