How Divi Builder vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Divi Builder and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. BenchmarkONE – Deciding Your Best Landing Page Ally
When it comes to landing page builders, choosing the right one can feel like assembling your very own superhero team for your marketing mission. Each platform has its unique strengths, features, and capabilities that can either propel your campaigns to dazzling heights or leave them floundering. In this article, we’re diving deep into a comparison of three of the industry's heavyweights: Instapage, Divi Builder, and BenchmarkONE. We’ll explore their functionalities and highlight how Instapage empowers marketers to create engaging landing pages that reduce costs, enhance conversions, and build brand trust and customer loyalty. Whether you're a startup looking to make a splash or an established business aiming for more conversions, you’ll find insightful information that will help you make an informed choice.
Meet the Challengers
Our trio of contenders consists of Instapage, Divi Builder, and BenchmarkONE, each representing a different style of landing page creation. Instapage is renowned for its robust statistical insights and conversion-focused tools, making it a favorite for marketers keen on maximizing return on investment. Divi Builder, a behemoth in WordPress page design, emphasizes its customization capabilities and drag-and-drop interface, appealing to those who appreciate a highly visual workflow. Lastly, BenchmarkONE, while often celebrated for its comprehensive marketing features, offers great landing page functionality, particularly suited for users integrating various marketing tools into one platform. Each provides unique features and capabilities, and deciding on the right one involves understanding what each brings to the table.
Round One – Feature Showdown
Template Variety and User-friendliness Comparison
The battle of features begins with template variety and usability. Divi Builder dazzles with its extensive library of professionally designed templates. The drag-and-drop interface allows users to customize these templates to their liking, creating a user-friendly experience that doesn’t require a degree in web design. In comparison, BenchmarkONE touts a selection of appealing templates however focuses more on marketing automation which might slightly divert attention from landing page building per se. Instapage takes the spotlight for its stunning, conversion-centric templates specifically designed with marketers in mind. The ‘smart’ technology of Instapage ensures that the editing process is straightforward, with a stronger emphasis on customization that encourages conversion optimization. Each platform offers value, but for those focused solely on landing pages, Instapage stands out.
Instapage: Your Partner for Unmatched Customization
Instapage metamorphoses the way marketers approach landing pages, providing customizable tools that are instrumental in conversion rate optimization. Unlike its competitors, Instapage goes beyond mere aesthetics; it ensures every page is purpose-built to foster interactions leading to conversions. The platform offers features like A/B testing, analytics tracking, and dynamic text replacement, which can substantially enhance the relevance of landing pages to different visitor segments. The ease of optimizing each landing page through these advanced features sets Instapage apart, solidifying its role not merely as a tool, but as a vital partner in nurturing success for marketers across all industries.
Round Two – Speed and Performance Face-off
Speed can make or break the user experience, and in this round, we explore how quickly these platforms deliver landing pages to users. Picture yourself waiting for a refreshing brew, only to see a snail-paced line ahead – that’s how users feel when landing pages don’t load quickly. A lightning-fast loading time is critical for capturing visitors’ interest from the get-go.
Advantages of Instapage:
- Robust content delivery network ensuring fast load times.
- Highly optimized landing pages designed to improve performance.
- Advanced caching techniques that enhance page speed.
- Continuous updates and improvements focused on maintaining speed.
Advantages of Divi Builder:
- Lightweight code structure designed for fast loading.
- User-friendly interface minimizing heavy resource use, enhancing speeds.
- Performance enhancements integrated into their template designs.
Advantages of BenchmarkONE:
- Fast application performance for smooth user navigation.
- Efficient database management that helps improve loading times.
- Reliable uptime facilitates consistent site access for users.
Evaluating these capabilities highlights that while all three platforms are committed to speed and performance, Instapage shines as the best option. Its dedicated focus on optimizing load times makes it a prime choice for marketers eager to convert visits into meaningful interactions.
Round Three – Usability and Learning Experience
In this segment, we aim to reassure users of all experience levels how each platform promotes accessibility and ease of use. Divi Builder takes the lead with its intuitive design, which can entertain even the most novice of users. Its visual editor allows users to drag and drop elements, making the creation process not only straightforward but enjoyable. Instapage reflects similar sentiments with user-friendly navigation and workflow that minimizes the learning curve, allowing marketers to focus on what matters most – creating effective landing pages. BenchmarkONE, while rich in features, can present a steeper learning curve; however, it rewards persistence with powerful functionalities. Users can rest assured knowing that regardless of their starting point, these tools will assist them along their journey to mastery.
Round Four – Customer Support Heroes
In the customer support arena, each of these platforms puts forth its unique array of assistance. Instapage offers a multi-faceted support system including live chat, email, and extensive resources like a knowledge base filled with helpful articles. It’s as if they have a devoted team ready to leap to your aid at a moment’s notice. Divi Builder also presents an impressive suite of support options, featuring community forums where users can share insights along with detailed documentation for any troubleshooting needs. BenchmarkONE stands firm with its customer service commitment, offering dedicated account managers and robust community engagement to resolve user concerns. Ultimately, choosing a platform should consider not only features but also the strength and reliability of customer support – and here, all three contenders deliver.
Round Five – Pricing and Value Assessment
Pricing is always a crucial factor in deciding which platform makes the most sense financially. With various plans available, Instapage offers a monthly subscription model tailored to business needs, which is beneficial for marketers seeking flexibility without hefty upfront costs. Divi Builder provides a one-time fee offering a lifetime of updates, which is ideal for those wanting to avoid monthly subscriptions. BenchmarkONE embraces a tiered pricing structure, allowing businesses to scale features according to their size and requirements. Each platform presents its pricing advantages, urging readers to assess their needs against what each offers. The blend of features and support against cost is essential in determining which platform provides the right fit.
In conclusion, while all three platforms reveal their individual strengths, the best option largely depends on unique marketing goals and preferences. Instapage, with its specialized features for landing pages, stands out as an excellent choice for marketers aiming to enhance conversion rates while saving efforts, highlighting cost-efficiency. Regardless of the path you choose, contemplating what matters most in a landing page builder is essential – whether it’s robust features, reliable support, or cost flexibility. If you aren’t convinced yet, why not take Instapage for a test drive with their free trial or demo to explore what makes it stand out in this competitive landscape?
