How Divi Builder vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Divi Builder and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. 1&1 Website Builder – Who Offers the Best Landing Page Solutions?
Choosing the right landing page builder can feel a bit like assembling a superhero team; you want to make sure each member brings something unique to the table while also working well with one another. In the world of digital marketing, where first impressions matter, having an adept landing page builder can significantly influence user experience and conversion rates. Each of our competitors—Instapage, Divi Builder, and 1&1 Website Builder—provide standout features, but are they equipped to handle the various challenges marketers face? Let’s embark on an enlightening journey, exploring their strengths and weaknesses to help you find the perfect match for your marketing needs. Buckle up! (This exploration aims to touch upon various aspects, from ease of use to customer support, ensuring that you leave with a clear understanding of how these platforms can meet your unique requirements)
Meet the Competitors in the Digital Arena
Welcome to the showdown that pits three formidable landing page builders against each other: Instapage, Divi Builder, and 1&1 Website Builder. Instapage emerges as a frontrunner, empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust, customer loyalty, and ultimately drive conversion rates. On the other side, Divi Builder claims its fame with its intuitive drag-and-drop interface and extensive customization options, appealing to designers and marketers alike. Last but not least, 1&1 Website Builder strives to be a user-friendly solution that caters to those who appreciate a simpler approach. Each tool has its arsenal of features designed to flirt with creativity while ensuring utility. In this engaging article, we’ll explore how these contenders stack up against each other, providing you the clarity needed to make an informed decision.
Round One – Feature Showdown: Variety and User Experience
Template Selection and User-friendliness Unauthorized
When it comes to selecting the perfect landing page builder, template variety alongside ease of use takes center stage. Instapage shines with a vast library of customizable templates tailored for landing pages, making it incredibly user-friendly for marketers. With a simple drag-and-drop editor, users can quickly align elements, adjust layouts, and personalize colors or fonts to create stunning pages that are conversion-ready. Divi Builder, too, offers an extensive template library, with the added advantage of customization through its visual editor. Users appreciate Divi’s ability to modify existing templates down to fine details, enhancing its usability. However, it’s worth noting that Divi’s expansive features may overwhelm some beginners. In contrast, 1&1 Website Builder emphasizes simplicity; it provides a decent selection of templates that are easy to customize but may not offer as many advanced options as the other two. The ease of use of each platform significantly impacts user experience; Instapage, with its focus on marketers, arguably edges out in this round by streamlining the process of creating optimized landing pages.[This section truly highlights how various features can cater to different user needs.]
Instapage: Your Partner in Customization and Conversion Mastery
Instapage doesn’t just settle for being another landing page builder; it positions itself as a vital partner for marketers striving for success. This platform’s unparalleled customization features empower users to create tailored landing pages that cater directly to their target audiences. Combined with advanced tools for conversion rate optimization, Instapage helps marketers can seamlessly integrate A/B testing, heat mapping, and analytics—all within one user-friendly dashboard. It empowers marketers to make data-driven decisions that enhance performance and allow brands to cultivate customer loyalty. Not just a tool, but a solution for those looking to significantly improve conversion rates, Instapage is indeed a game changer in the industry.
Round Two – The Race for Speed and Performance
In the digital realm, speed is of the essence. Just like waiting in line for your favorite coffee can dampen your experience, slow-loading landing pages can lead to frustrating user experiences, pushing potential customers away. Marketers know that a few seconds can make a difference between engagement and abandonment. Fast-loading pages enhance user experiences and contribute positively to search engine rankings—two essentials for successful online strategies. Let's take a closer look at how each platform stacks up in terms of speed and performance.
The Advantages of Instapage in Speed and Performance
- Optimized for speed with lightweight, clean code that enhances loading times
- Responsive designs that ensure landing pages perform well on all devices
- Built-in CDN (Content Delivery Network) support for fast global access
- Robust tools to analyze load times and user behavior for continuous optimization
How Divi Builder Excels in Speed and Performance
- Pre-built layouts that contribute to faster building times, saving valuable loading time
- Caching options available that help improve overall page loading performance
- Optimization tools provided to manage file sizes and scripts effectively
1&1 Website Builder's Performance Points
- Solid performance with templates designed for quick loading capabilities
- Mobile optimization is a priority, ensuring pages function well across devices
- Basic loading optimization tools accessible for users to tweak site performance locally
- Dedicated support for optimization related to speed, aiding users during setup of pages
In conclusion, while all three platforms offer commendable speed and performance, Instapage takes the lead, emphasizing the importance of optimizing landing pages for user experience and search engine visibility. Marketers must consider these elements when choosing their landing page builder, as they significantly impact engagement rates.
Round Three – Navigating Usability and Learning Curve
Navigating a new platform can often be daunting, but each of our contenders approaches usability with an encouraging and friendly attitude, making it easier for users to find their way. Instapage caters primarily to marketers, with intuitive layouts ensuring that even a novice can dive in without feeling lost. A range of tutorials and resources supports users in maximizing their learning curve while transitioning to intermediate and advanced features seamlessly. Divi Builder, while slightly more complex due to its expansive capabilities, also provides effective support materials, including video tutorials and a vibrant community for additional assistance. Meanwhile, 1&1 Website Builder focuses on novices, promoting a straightforward interface that resonates with those seeking simplicity. Although it’s easier to pick up, it might lack some of the more advanced functionalities expected from seasoned marketing professionals. Nevertheless, regardless of which platform you start with, the direction each takes supports users toward achieving expert levels in their own time.
Round Four – Support Options and Community Involvement
Customer support can often act as a lifeline, and each platform acknowledges this by embodying the roles of loyal sidekicks—here to aid users with their ventures. Instapage offers comprehensive support options, including live chat, email assistance, and an extensive knowledge base filled with tips and tricks for optimizing landing pages. Divi Builder complements its offerings with community forums and responsive email support; users often share strategies and solutions, fostering a sense of connection among creators. Lastly, 1&1 Website Builder focuses on approachable customer service, emphasizing clear communication with phone and email support for users who seek straightforward solutions. Each platform emerges as a reliable guide through their respective ecosystems, but Instapage stands out with its robust support, tailored specifically for marketers aiming for high-performance results.
Round Five – Pricing Schemes and Value Insights
Pricing structures are critical for any business decision, and our contenders approach their offerings differently. Instapage aims to deliver high value, justifying its pricing tier with extensive analytics and conversion optimization features designed specifically for marketers. While its cost may be higher than others, its robust set of tools makes it a worthwhile investment for businesses aiming for a significant ROI. Divi Builder operates under a unique subscription model or a one-time purchase fee, making it flexible for users who may favor either route. Lastly, 1&1 Website Builder promotes affordability, appealing to budget-conscious users or small businesses looking to take their first steps online. Each pricing scheme is crafted with target audiences in mind, guiding readers to consider their budget, needs, and the capabilities they value most.
As we wrap up this insightful comparison among Instapage, Divi Builder, and 1&1 Website Builder, it’s clear that each platform has unique strengths that can meet varying needs and marketing strategies. Your journey to finding the best platform starts by identifying your primary objectives—be it sophisticated features or budget-friendly solutions. Whether brand loyalty, conversions, or user support matter most, there’s a tool for you. And for those striving for excellence in landing page conversion, Instapage certainly shines brightly. Don’t hesitate to explore its capabilities further by signing up for a free trial; it might just be the tool that propels your marketing strategy forward.