How Divi Builder vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Divi Builder and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Divi Builder and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Divi Builder vs. 10Web – The Ultimate Showdown

Choosing the right landing page builder can feel just like assembling an all-star team of superheroes for your marketing strategy. Each player brings unique powers to the field, and understanding who can deliver the winning edge is vital. In this showdown, we have three strong contenders: Instapage, Divi Builder, and 10Web. They each claim to be the best landing page builder out there, but which one truly deserves the crown? Instapage focuses on providing marketers with the tools needed to reduce costs while boosting conversions. It also plays a key role in offering seamless landing page experiences that instill brand trust and customer loyalty. With that in mind, let's dive into the arena and see who will emerge victorious.

Meet the Competitors: A Friendly Rivalry

In the red corner, we have Instapage, known for its powerful customization options tailored to marketers. In the blue corner, Divi Builder stands out for its versatility and ease of use, making it a favorite among beginners. Lastly, 10Web enters the ring with its reputation for speedy performance and array of innovative features. Each contender brings different strengths to the table, appealing to various user needs. Instapage empowers marketers to create reducing costs effortlessly while cultivating a rich experience that enhances brand loyalty. Divi Builder is often viewed as the jack-of-all-trades with its easy drag-and-drop functionality, which appeals to those looking to design without the clutter. On the other hand, 10Web boasts an impressive speed performance that often impresses users looking for quick load times. Together, this trio offers an engaging mix of features that can fit nearly any marketing strategy.

Round One: The Feature Showdown

Template Diversity and User Accessibility

When it comes to template variety and ease of use, each platform shines in its own way. Instapage provides a wealth of beautifully designed templates tailored specifically for conversion, allowing marketers to quickly create effective landing pages. Its intuitive interface is designed with usability in mind, making it accessible for everyone, regardless of tech skill level. Divi Builder, meanwhile, boasts a wide range of customizable templates and pre-built layouts, catering to a diverse audience seeking both aesthetics and functionality. The drag-and-drop editor of Divi stands out, making design an enjoyable experience without the hassle of coding. On the other hand, 10Web provides users with a diverse selection of templates as well, complemented by fast-loading designs that cater to SEO best practices. Their focus on conversion optimization adds an extra layer of appeal. All these offerings ensure that users can find options that align with their specific needs while enjoying a seamless creation experience.

Instapage: Tailored for Conversion Success

Instapage elevates itself by providing top-notch customization and optimization features focused solely on boosting conversion rates. Its unique drag-and-drop functionality, coupled with advanced A/B testing tools, gives marketers the power to tailor landing pages precisely to audience preferences. This level of customization helps in delivering relevant experiences that foster brand trust and loyalty. Moreover, the ability to integrate seamlessly with various marketing tools allows for a streamlined marketing strategy. Instapage reiterates its commitment to not just being a platform but a true partner in achieving success through cost-effective, high-conversion landing pages that resonate with users. This emphasis on optimization and user experience empowers marketers to efficiently reach their objectives.

Round Two: Speed and Performance

Let's discuss the impact of speed on user experience by comparing the three platforms in a fun context. Think of slow-loading websites as the slow line at the coffee shop before work – something minor that can spoil your mood and impact your decision to revisit. Aimed at ensuring that users don't have to experience that wait, each of these landing page builders promises impressive performance. But who does it best?

Instapage Advantages:

  1. Optimized for speed with quick loading times, enhancing user experience
  2. Advanced caching to improve connection speeds
  3. Responsive designs that excel on mobile devices
  4. Fine-tuned server performance that boosts reliability

Divi Builder Advantages:

  1. Speedy loading times attributed to its lean framework
  2. Regular updates that optimize site performance
  3. Built-in static caching for increased efficiency

10Web Advantages:

  1. Fast and reliable hosting solutions
  2. Optimized image delivery to enhance page load speed
  3. Automatic performance enhancement features

Overall, speed and performance are crucial factors in selecting a landing page builder, and while each competitor has its strengths, Instapage consistently stands out as the best choice for marketers focused on maximizing efficiency.

Round Three: User Experience and Learning Curve

Entering round three, let’s discuss how user-friendly these platforms are. Instapage offers an intuitive design suited for both beginners and experts. Its simplicity makes creating landing pages a comfortable task, while advanced users can utilize detailed customization settings. Divi Builder shines with its drag-and-drop builder that helps novices foster their creative side while advancing their skills over time. The learning curve is gentle as users can start with simple edits and evolve to more complex designs. 10Web also highlights user-friendliness with straightforward interfaces, ensuring users can swiftly create high-quality landing pages without unnecessary complications. This welcoming environment across all three platforms means that regardless of your technical background, the journey to mastering landing page creation is within reach.

Round Four: Customer Support Heroes

In this round, let’s profile the customer support options available from each builder, treating them as helpful sidekicks ready to assist when you need it most. Instapage provides robust support through live chat and email, enhanced with a solid library of guides and tutorials. The support team is known for being responsive and helpful when queries arise. Divi Builder offers a variety of support options as well, including a unique community forum where users can share advice and insights. Their email support is similarly attentive. 10Web backs its platform with extensive documentation along with chat and email support, ensuring quick resolutions for users. Each contender presents a commendable support system designed to empower customers in their journey.

Round Five: Pricing Tactics

As we near the final round, it’s time to examine the pricing structures of each platform from a value-driven lens. Instapage offers competitive pricing with various plans catering to different business sizes and goals, making it accessible for many marketers. Divi Builder's one-time purchase model is making it an attractive prospect for those seeking long-term usability without recurring costs. Meanwhile, 10Web offers flexible pricing tiers that can adapt as your needs evolve, reflecting their commitment to customer satisfaction. When assessing which option provides the best value, it’s essential to consider not just the features, but how they align with your unique marketing objectives.

In conclusion, while each of these platforms offers unique strengths, the ideal choice often hinges on your specific requirements and marketing goals. Consider the aspects that matter most to you, be it advanced features, supportive customer service, or adaptable pricing. Ultimately, we encourage readers to explore Instapage's offerings with a free trial or demo, reinforcing its ability to provide marketers a tool aimed at reducing costs, boosting conversions, and delivering tailored landing page experiences.

FAQs

Try the most advanced landing page platform today