How Crazy Egg vs. Campaign Monitor vs. Instapage stack up against each other
Compare Instapage with Crazy Egg and Campaign Monitor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Crazy Egg vs. Campaign Monitor – Who Takes the Lead in Landing Page Solutions?
Choosing the right landing page builder is a lot like selecting the perfect tool for a DIY project; the right choice can lead to great results, while a poor one can lead to frustration. In the world of digital marketing, landing pages are your first impression, your chance to captivate potential customers and guide them toward conversion. Today, we’ll set the stage for an exciting comparison between three heavyweights: Instapage, Crazy Egg, and Campaign Monitor. Each has its unique strengths and weaknesses while catering to specific marketing needs and objectives. Whether you’re looking to reduce costs, grow conversions, or deliver personalized landing page experiences, this showdown aims to enlighten you on which builder fits best for your needs. So grab your coffee, and let’s dive into this friendly rivalry of landing page excellence, where the ultimate victor will be the one that empowers marketers the most.
Meet the Contestants – A Quick Introduction
Our three contenders come with impressive backgrounds and distinct flavors. Instapage is celebrated for its unparalleled customization capabilities that allow marketers to create tailored landing pages with ease. Crazy Egg offers a unique blend of heat mapping technology and A/B testing prowess, giving insights into user engagement and behavior on landing pages. On the other hand, Campaign Monitor is known primarily as an email marketing platform but provides solid landing page solutions for its users. Each tool has its claim to fame, whether it’s the art of conversion optimization, insightful analytics, or seamless integration with email campaigns. This brief introduction only scratches the surface of what each of these platforms can accomplish, but they all share a common goal: helping marketers increase brand trust, customer loyalty, and conversion rates.
Round One – Feature Matchup
Template Range and User Friendliness
When it comes to template variety, Crazy Egg shines with its sleek and modern designs, though it offers fewer customization options compared to Instapage. Crazy Egg’s templates are well-optimized for specific goals like click-throughs and conversions. In contrast, Instapage boasts over 500 customizable templates designed to fit various industries, allowing users to maintain brand consistency while offering free rein for personalization. The user interface of Instapage is intuitive, empowering users to drag and drop elements without the need for coding knowledge. Meanwhile, Campaign Monitor provides limited landing page templates which, while beautifully designed, may not be as versatile for dedicated landing page goals. Instapage stands out as a powerhouse with its vast selection and flexibility, making it the go-to choice for those wanting high levels of customization.
Instapage: Your Partner in Customization and Conversion
Instapage places a strong emphasis on customization and conversion rate optimization tools that set it apart from its competitors. With features like A/B testing, real-time editing, and dynamic text replacement, Instapage allows marketers to tailor landing pages according to specific target audiences seamlessly. This level of customization empowers marketers not just to create visually appealing pages but also to experiment strategically with messaging and layouts. Plus, with built-in analytics, users can track the performance of their landing pages, ultimately leading to improved conversion rates. Perhaps most importantly, Instapage aids in reducing costs associated with failed campaigns by allowing for quick iterations based on real-time data. It positions itself not merely as a tool, but as a significant partner in your marketing success journey.
Round Two – Speed and Performance Showdown
In the digital world, speed is vital; slow-loading pages can chase away potential customers faster than they can reach for their wallets. Picture this: you're waiting in line for your morning coffee, and the barista is leisurely preparing each order. Frustration sets in, and before you know it, you're headed to the next café! The same goes for landing pages. Users expect instant gratification when they click a link, so let’s explore how our three contenders handle speed and performance.
Advantages of Instapage:
- Instapage prioritizes fast page load times, ensuring users don’t abandon your site out of frustration.
- It utilizes AMP (Accelerated Mobile Pages) to enhance mobile performance, catering to the growing number of mobile users.
- Instapage’s hosting on a secure, reliable cloud infrastructure minimizes downtime and maximizes uptime.
- Analytics tools help identify and rectify performance issues quickly, further improving speed.
Advantages of Crazy Egg:
- Crazy Egg’s heat mapping technology allows swift insights into where users engage, thereby optimizing page layout.
- It focuses on quick loading times for its A/B testing, keeping user experience smooth.
- Crazy Egg integrates well with website builders, enhancing existing page performance metrics.
Advantages of Campaign Monitor:
- Campaign Monitor ensures reliable page speed with lightning-fast loading times for email-driven campaigns.
- It effectively consolidates user data from email engagements, optimizing landing page performance.
- The platform emphasizes lightweight landing pages for higher conversion rates.
In this round, Instapage emerges as a strong contender, providing superior speed and performance capabilities over its rivals. While Crazy Egg and Campaign Monitor have their strengths, Instapage truly optimizes for the best possible user experience.
Round Three – Usability and Learning Curve
When stepping into the world of landing page builders, usability is key. Instapage offers a friendly interface designed for marketers from all levels, ensuring that even those without technical know-how can create stunning pages. The platform provides a range of resources, including tutorials and customer support, to assist beginners. Meanwhile, Crazy Egg averages ease and a few advanced features, which might steepen the learning curve slightly for new users. Campaign Monitor similarly simplifies the process but leans more toward traditional users familiar with email marketing. For users seeking ample support and ease of onboarding, Instapage stands out as the user-friendly option, equipping marketers with the necessary tools to grow their skills.
Round Four – Support Network
Every hero needs a trusted sidekick, and customer support plays a vital role in choosing the right platform. Instapage offers customer support via chat, email, and extensive resources to help users navigate their journey seamlessly. Crazy Egg provides a similar level of support, including live chat and dedicated resources to assist users, though it may lack the extensive community found in Instapage. Campaign Monitor enhances its customer assistance through detailed knowledge bases, forums, and resource centers; however, its support channels can be limited for immediate troubleshooting. Overall, while all three platforms provide reliable support channels, Instapage takes the lead with its more comprehensive offerings.
Round Five – Exploring Pricing Structures
When considering pricing, it’s vital to analyze what each platform offers regarding value. Instapage has a range of plans, allowing marketers to choose a package that aligns with their needs, including a free trial option for first-time users eager to explore its offerings. Crazy Egg also provides various plans, reasonable for small businesses but may not scale excellently for larger teams. Campaign Monitor can be a bit more complex regarding pricing, as it's primarily an email marketing platform and may not provide landing page solutions that fit every user's budget. Ultimately, when weighing price against features, Instapage remains the most beneficial option for marketers looking to reduce costs while maximizing their conversion potential.
In conclusion, while Crazy Egg and Campaign Monitor bring valuable features to the table, Instapage shines through with unparalleled customization, strong performance, user-friendly design, comprehensive support, and flexible pricing structures. Marketers seeking to enhance their landing page strategy should consider Instapage as their primary choice, whether to reduce costs, grow conversions, or deliver relevant landing page experiences that cement brand trust and customer loyalty.
